Books / digital publishing
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In 2009, Michael Prescott's dream died, or so he thought. After graduating from college in 1980, Prescott had labored for almost three decades to become a best-selling novelist, writing more than 20 books under various names.
In a move he describes as akin to “having your own minor-league baseball team,” Michael Wolf, GigaOm’s VP research, is launching his own digital publishing imprint, BSTSLLR . (In response, several minor-league baseball teams are dropping all vowels from their team names.) The first title, West Coast Crime Wave , is a collection of short stories by thriller authors and is $3.99 in the Kindle Store. This is the democratization of publishing, Wolf says. Indie book publishers have been around for awhile–and, of course, plenty of authors decide to go it on their own–but this could be the start of a trend of what I’ll call self-published publishers: People who come out of the business or tech world (where they were, perhaps, critics of traditional book publishing) and decide to try their hand at publishing the works of others.