I am Michelle Hummel, a web strategist, motivational speaker, social media trainer & entrepreneur. I am the owner of WebStrategyPlus.com. I am specialized in creating a social media content and digital marketing strategy to help you reach your target audience online.
How Important is Design in 2017? When people look at incredibly successful companies like Apple, one of the questions they often ask is what separates this specific company from all of its competitors.
In the case of Apple, one of the answers that most people agree with is design. For the last couple of decades, Apple has placed a huge emphasis on the design of everything it does. From the company’s products to their marketing efforts, Apple has a design aesthetic that’s unmistakable. While it’s easy to write-off a company like Apple as an outlier, the importance of design can be seen across all kinds of companies.
Even though they’ve only been around for a few years, startups like Casper have used design to make a big splash. Getting Visitors to Your Local Business Website. It’s important for a local business website to look great and load quickly.
It’s also important for this type of site to be filled with quality content that will hold visitors’ attention. However, none of those factors are going to matter much if a site is the equivalent of an online ghost town. How to Improve a Business Website That’s Falling Short. In 2017, there’s no longer a question of whether or not businesses should have a website.
Given that most people spend hours online each day, the benefits of having a website are clear. What isn’t always as clear is how to reap the full benefits that the right business website can provide. Plenty of businesses don’t see a meaningful increase to their bottom line despite having a website. Since this is a fairly common issue and one that has many causes, we want to highlight some of the best ways to improve a business website that isn’t living up to expectations: Understand the Customer Journey. Web Design and Digital Marketing Agency, Profile. What Can You Do About a Lackluster Business Website? If your business has a website but it's failing to attract any new customers, you may feel at times like you don't even have a website.
Although it's very frustrating to be in this position, the good news is your site doesn't have to remain a source of stress. Instead, the right website development company can help you transform it into a great marketing channel. Since you may be wondering what exactly can transform a lackluster business website into a great one, we want to cover several different examples: Mobile Friendly One of the biggest shifts over the last five years has been how many people use a phone or tablet as their primary way to get online. The Best SEO Techniques for 2017. One of the reasons that search engine optimization is so challenging is it's a field that's always changing.
In many cases, techniques that worked well just a year ago are no longer effective. There are two reasons this may happen. The first is when people rely on techniques that fall into either a gray or black area with Google's guidelines. If enough people start using this type of technique, Google will take action against them. Since that action can mean losing all search engine traffic, Web Strategy Plus always recommends sticking to SEO techniques that fall within Google's guidelines. The other reason a technique that used to work well may no longer be effective is it gets used by too many sites. Best Tips to Create the Perfect CTA for Various Kinds of Content. 4 Tips to Create the Right CTA for Different Types of Content Even though online users are notorious for skimming content instead of reading it in full, research has found that 90% of people who take the time to read a headline will also read the call-to-action copy on that page.
Since that’s a significant amount of people who are reading the section on a page that may be most valuable to business owners, it’s important to take full advantage of this opportunity. In terms of what it takes to write a great CTA, relevance is a huge factor. A common mistake businesses make is writing a single call to action and then including it in their website template so that it shows up on every page. Although that approach is better than not having any CTA, it’s unlikely to give people the motivation they need to take action. Twitter MAY Allow Tweets To Be Edited. Although millions of people are using Twitter at any time of the day and the platform continues to be a powerful marketing channel for businesses of all sizes, the company itself seems to be stuck in a perpetual identity-crisis.
Despite generating quite a bit of revenue and getting public feedback from passionate users, the company always seems to have a hard time setting a strategic course. While Google is known for throwing all kinds of things against the wall and then not hesitating to kill off the ones that don’t work, Twitter has a tendency to over analyze their next move. This has caused them to fall behind on multiple occasions in areas where they should have been the leading social platform. How to Measure Social Media Marketing Performance. Social media is something that businesses of all sizes should be using.
Social channels make it possible to reach people who are interested in the products and services you offer. In addition to reaching them, the ongoing nature of social media means you can build the necessary level of trust that’s needed for someone to buy from your business. As a social media consultant, We help businesses with all kinds of issues related to social media. 4 Best Social Media Marketing Tactics Businesses Need to Know for 2017. The holiday season is the busiest time of the year for many businesses.
Given that this rush is just right around the corner, it won’t be long until the holidays wrap up and 2017 arrives. If you want to make next year the best one yet for your business, you need to be on top of your social media marketing. How Google's Possum Update May Affect Your Local SEO Strategy - One of the reasons that search engine optimization and especially local SEO can be so challenging for business owners is Google’s always making changes to how they rank websites.
On top of changes to their ranking algorithm, Google regularly experiments with different design elements that affect the visibility of how many unpaid listings actually show up on results pages. Google’s latest update that will directly affect the local SEO strategy of many businesses has been nicknamed Possum. How to Make SEO and UX Design a Winning Combination. The goal of search engine optimization is to bring targeted visitors to your website. When SEO is done correctly, your website will rank at the top of Google for a variety of highly relevant searches. However, it’s important to understand that SEO is just part of the equation for online business success.
Once those targeted visitors arrive, they need to have a great experience on your website. If your SEO is strong but your focus on user experience is weak, the traffic you work so hard to attract is going to leave your site and never return. Another reason that UX design is something that should be thought about under the same umbrella as SEO is Google continues to place more emphasis on user actions when calculating its search engine rankings.
Having a Mobile Friendly Website is No Longer Optional - It's a MUST - The original iPhone was released on June 29th, 2007. Although the iPhone was far from being the first mobile device, it did change the mobile landscape forever. Prior to the iPhone, using the Internet away from a desktop or laptop was limited to watered-down webpages that rendered as text. But because the iPhone included a full online browsing experience through Safari, it kicked off an explosion in the mobile web. Mobile’s Evolution Over the Last 9 Years While the mobile web as we know it today is less than a decade old, it’s already gone through several evolutions. 5 Killer Content Marketing Strategies That Engage Mobile Readers. When people go online, there’s a good chance they’re doing it from a mobile device. Whether it’s on their phone while they’re out or using a tablet from the comfort of their couch, these devices are changing the way people of all ages interact with online content.
What’s interesting about this behavior is it may not always be mirrored by the people creating the content that’s so often consumed on mobile devices. Many content creators prefer to use laptops or even dual monitors as they create content that will be published online. Do You Know About the New Facebook Page Design Changes? Facebook is currently in the process of rolling out design changes to business pages. If you’re wondering what this means for your page, we’re going to start by comparing the current and new designs, then share a few helpful tips for making the most of your page’s new look. 3 Notable Facebook Design Changes The first change is Facebook is reducing the width of the header image. Top Tips for Designing an Amazing Website. Mobile Friendly Web Design Tips Whether you’re launching a new website or want to redesign your existing business website, the decisions you make will determine whether the design is great or a flop.
Since you want a design that’s going to look excellent and help your business achieve its goals online, I’ve put together a list of the top tips to ensure your new design is a winner: Prioritize Mobile. What Does a Social Media Community Manager DO? LinkedIn Features You Probably Didn't Know Existed. Why Your Company Needs a Social Media Policy. The Ultimate Guide to Social Proof: Why Social Proof Matters. People are constantly bombarded with information whenever they are online.
Understanding How Google’s RankBrain Algorithm Affects Your SEO Strategy. If you go back 15 years (which is a lifetime in “Internet years”), it was possible for websites to get search engine traffic simply by using specific keywords multiple times. Since this was so easy to do, it lead to lots of abuse and quickly hurt the quality of search engine results. The founders of Google felt like there had to be a better way, which is why they created their search engine with an algorithm that looked at how many other websites linked to another one.
This concept did work very well, and is directly responsible for making Google one of the biggest tech companies in the world. However, the Internet has come a very long way over the last decade and a half. During that time, the needs and expectations of search engine users have continued to evolve. Dealing with both of those issues has resulted in Google continuing to refine how it ranks its search engine results. Key SEO Tips to Improve Your Rankings in 2016. It wasn’t long ago when the concept of SEO was foreign to most business owners. However, as more of everyone’s lives have shifted online, the value of having a website that ranks highly in Google for targeted searches has become clear. While Google isn’t the only way to reach potential customers online, it offers a level of intent matching and targeting that’s hard to beat.
Although SEO isn’t a new concept, it has continued to evolve over the last few years. One of the ways SEO has changed is it’s more competitive in 2016 than ever before. Given the widespread understanding among businesses of all sizes of the benefits that go along with attracting targeted Google traffic, ranking well for certain search terms can seem like an impossible task. 5 Essential Website Design Tips for a High Conversion Rate in 2016. Franchise Marketing Strategy That Wins Customers.