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Michelle Hummel

I am Michelle Hummel, a web strategist, motivational speaker, social media trainer & entrepreneur. I am the owner of I am specialized in creating a social media content and digital marketing strategy to help you reach your target audience online.

What Matters Most for Business Web Design in 2020? If you look back at web design, you’re not going to be surprised by how much different it looks than modern designs.

What Matters Most for Business Web Design in 2020?

However, even if you only go back to 2005 or 2010, you will likely be surprised by the differences you see during this relatively short amount of time. Because the Internet and the technology that drives it changes so quickly, we often don’t realize how much things evolve over the course of just a few years. This is especially true with regards to web development and design. Since many changes are done in an incremental manner, it’s something that’s not immediately apparent. But once you compare it to past designs, all the changes become very obvious. Social Marketing Tips To Survive The Ever-Changing Facebook Algorithm. One of the biggest challenges of social media marketing is the constantly changing landscape of sites like Facebook.

Social Marketing Tips To Survive The Ever-Changing Facebook Algorithm

While it’s clear that social media is now a key component of the Internet and is here to stay, that doesn’t change the fact that individual sites are continuously changing everything from design elements to their core functionality. Whether a site makes a change because they want to provide a better experience to users or simply because they’re trying to make more money, what matters to you as a social media marketer is staying on top of these changes and knowing how to adapt your strategy.

Since Facebook has made algorithm updates a frequent practice, let’s take a look at four ways you can prevent even a major update from derailing your social efforts: 1. Don’t Put All Your Eggs in One Basket Just about everyone who’s involved in social media marketing understands the importance of having a presence on all of the major sites. 2. Learn Why Your Business Should Utilize Infographics. Whether it’s through your business or personal social media profiles, you’ve probably seen countless infographics over the years.

Learn Why Your Business Should Utilize Infographics

The reason that infographics are so popular on social media is because they possess multiple traits. Those traits include being attractive, grabbing attention, providing educational value and expressing creativity. Infographics have become and remained so popular that there are critics who have said that this medium would fizzle out. Search Marketing Advice for 2015. There is no better time to take a look at one’s digital marketing practices than at the start of the year.

Search Marketing Advice for 2015

Both 2016 and 2017 are gearing up to be exciting for advertisers and businesses with a number of planned changes to search engines as well as what is sure to be a few unexpected twists and turns. For those that are ready to make the most out of 2016, here is some advice to improve your online presence and stay ahead of the competition: Target Your Traffic More Accurately Internet traffic is becoming more and more sophisticated, and this means that almost everyone needs to rethink who they are targeting and how effective their current model is.

Anyone that is not currently producing high-level data in the form of blogs or posts is most likely already behind the competition. Businesses need to take a fresh look at their targeted demographics and how they can improve their experience with unparalleled data, media, whitepages, infographics and more. What Matters Most for Business Web Design in 2015? If you look back at a web design from 1995, you’re not going to be surprised by how much different it looks than modern designs.

What Matters Most for Business Web Design in 2015?

However, even if you only go back to 2005 or 2010, you will likely be surprised by the differences you see during this relatively short amount of time. Because the Internet and the technology that drives it changes so quickly, we often don’t realize how much things evolve over the course of just a few years. This is especially true in regards to web development and design.

6 SEO Tips and Tricks. One of the reasons search engine optimization is so challenging is because it’s a tactic that’s always changing.

6 SEO Tips and Tricks

If you want to stay ahead of the curve, here are the SEO tips and tricks you need to know for 2015: #1 Make Your Site Faster Google knows that if a visitors has to wait forever for a site to load, it’s almost guaranteed that they’re going to abandon that site. Because Google doesn’t want to send visitors to sites that don’t properly serve their needs, Google has made site speed a major element of their ranking algorithm. The 4 Best Social Media Marketing Tactics Businesses Need to Know. Over the last few years, social media marketing has gone from a practice that many people questioned the effectiveness of to something that businesses of all sizes view as essential.

The 4 Best Social Media Marketing Tactics Businesses Need to Know

Google Algorithm Update Makes Mobile Friendly Websites Critical. When businesses think of important dates in April, the 15th is usually the first one that comes to mind.

Google Algorithm Update Makes Mobile Friendly Websites Critical

While it’s definitely important to be on top of your books and taxes, this April is going to have another very significant date. The date that’s going to be on the mind of businesses across numerous industries is April 21st. Facebook’s New Algorithm - What Does It Mean for Your Business? In 2012, YouTube made a big change to their algorithm.

Facebook’s New Algorithm - What Does It Mean for Your Business?

That change was prioritizing time watched over clicks. The goal of this significant change was to reward creators who made engaging videos instead of those who were simply good at crafting “clickbait” thumbnails. Over the last year, Facebook has received a lot of negative press coverage. 4 Essential Tips for Effective Social Media Marketing. Although people are spending more time than ever on social media, that doesn’t mean reaching potential customers through social media marketing is easy.

4 Essential Tips for Effective Social Media Marketing

The reason it’s actually quite challenging for a business to stand out on any social platform is there’s a lot of noise and competition. Since publishers and businesses across countless industries have realized the opportunity that social media presents, simply posting a few links every now and then on a profile isn’t going to generate meaningful traction. Instagram Marketing - The 5 Tips You Need to Know - Web Strategy Plus. Although Instagram is by no means a new social media network, its popularity has really exploded over the last couple of years. While the visual nature of Instagram makes it a no-brainer for fashion brands and other companies that sell products, this channel can also work great for countless other companies as well. From SaaS tools to service providers, the key to making Instagram a viable marketing channel is understanding what users want to see and how to connect with a target audience.

So with those goals in mind, we want to cover five tips that will put your Instagram marketing on the fast track: 1. Share Great Images. B2B vs B2C Marketing: What Sets Them Apart? In order to grow, both business-to-business (B2B) and business-to-consumer (B2C) companies need marketing. While there is plenty of overlap between B2B and B2C marketing, being truly successful with either form of marketing requires several key elements.

To help ensure your company’s marketing is on the right track, we’re going to get to the root of B2B and B2C companies. We will then take a look at the specific marketing elements that are most important for each. The 7 Key Elements of B2B Companies B2B companies are driven by relationships. Because B2B companies are able to extract more value out of their relationships, B2B sales cycles are typically longer than B2C cycles. With B2C companies, consumers often purchase based on emotion. The 5 Elements That Drive B2C Companies. Proven Ways to Increase Your Email Clickthrough Rates. Whether it’s your weekly newsletter or an email announcing a special promotion, the goal of most of the emails your business sends out is to get the recipients to click a link in the email and then take a specific action on your website.

The first step in this process is getting as many recipients as possible to open the marketing emails you send. How Important Are Images in a Website Strategy? If you want your website to be as compelling as possible to the people who visit it, images need to be a part of your overall website strategy. Once you start thinking about this aspect of your website, it’s important to understand that not all images are equal. A common mistake both business owners and web designers make is going with the first image that looks good to them. Even though this may ultimately be better than not having any images on a website, this type of selection is unlikely to maximize the effectiveness of those images. PPC Advertising Needs to Be Part of Your Online Toolbox. There are two common misconceptions about PPC advertising. The first is that it’s too expensive for anyone but members of the Fortune 500. While it is true that blindly diving into PPC can be an expensive mistake, as long as you enlist professional guidance, this form of advertising can provide an attractive ROI for a budget of almost any size.

The second big misconception is you have to choose either PPC or SEO. In reality, these two methods can complement each other really well. 5 Ways to Grow Your Pet Business With Social Media. It’s estimated that pet owners spent just under $70 billion in 2018. Although people outside the industry might assume that was a typo, any business owner who serves this industry understands that pet parents are more than willing to spend plenty of money on goods and services for their animals.

While the pet industry presents a lot of opportunities, there’s also no shortage of competition. Top 5 Ways to Get More Views, Engagement and Shares for Your Facebook Videos. If you heard someone talking about an online platform where over one hundred million hours of videos are watched every day, there’s a good chance you would assume they were talking about YouTube.

Learn How Web Strategy Plus Can Grow Your Business with SEO and PPC. In today’s online market, competition can be fierce as you try and find new ways to make your brand stand out. Having a high online search ranking along with a targeted ad marketing campaign can help you increase site traffic, get new customers, and grow your business online. At Web Strategy Plus we have the knowledge and expertise to help you grow your business and your brand. How to Produce High Quality Content People Will Share. 5 Tips for Social Media Content Creation. 5 Tips for Social Media Content Creation 1) Be relevant. Make sure you have a good mix of content types. For example, call-to-actions with non commercial posts, contests, industry news etc. 80% of your content has to focus on your fans’ needs and interests and 20% should promote your brand. 2) Be different. Mix your blog posts up with videos, regular status updates, photos, polls, etc.

Why Every Business Needs an SSL Certificate. Cybersecurity is more important than ever. Why do SSL certificates matter? Google rolled out a plan last year with the introduction of Chrome 68 to start marking websites as unsafe that do not have an active SSL (Secure Sockets Layers) certificate. Increase Online Revenue and Grow Your Brand with Facebook Advertising. Did you know that there are more than 1.5 billion people who use Facebook around the world? With that number projected to grow over the next two years, Facebook provides businesses with the opportunity to connect with their customers and build an online audience for their products.

5 Common Misconceptions About SEO. In today’s world of digital marketing, SEO plays a vital role in helping you reach your target audiences and build a strong online presence. Keeping up to date with the latest SEO practices and information is vital to the success of your online campaigns, but with so much material available it’s easy for misconceptions to be passed off as “expert advice.” But finding the right information is easier than you think and it starts by breaking down some common misconceptions about SEO. 1. Does Cold Calling Generate Leads? Web Strategy Plus, Your WordPress and Mobile App Specialists. Web Strategy Plus, Helping Your Business Grow with Result Driven SEO and PPC Strategies. Web Strategy Plus, Helping You Grow Your Business Online. Web Strategy Plus, Your Content Creation and Social Marketing Experts. 4 Tips to Create the Right Call To Action for Content Marketing. 5 Secret Marketing Strategies for Google Plus to Increase Engagement.

Parallax Web Design: Everything You Want To Know. Tips for Planning a Website Redesign. Tips for Getting Your Content the Attention It Deserves. 5 Fundamental Rules of User-Friendly Website Design. Learn Why Businesses Should Be Using Periscope. 10 Things Every Small Business Website Needs. How Important is Design in 2017? Getting Visitors to Your Local Business Website. How to Improve a Business Website That’s Falling Short. Web Design and Digital Marketing Agency, Profile. What Can You Do About a Lackluster Business Website? The Best SEO Techniques for 2017. Best Tips to Create the Perfect CTA for Various Kinds of Content. Twitter MAY Allow Tweets To Be Edited. How to Measure Social Media Marketing Performance. How Google's Possum Update May Affect Your Local SEO Strategy -

How to Make SEO and UX Design a Winning Combination. Having a Mobile Friendly Website is No Longer Optional - It's a MUST - 5 Killer Content Marketing Strategies That Engage Mobile Readers. Do You Know About the New Facebook Page Design Changes? Top Tips for Designing an Amazing Website. What Does a Social Media Community Manager DO? LinkedIn Features You Probably Didn't Know Existed. Why Your Company Needs a Social Media Policy. The Ultimate Guide to Social Proof: Why Social Proof Matters. Understanding How Google’s RankBrain Algorithm Affects Your SEO Strategy. Key SEO Tips to Improve Your Rankings in 2016. 5 Essential Website Design Tips for a High Conversion Rate in 2016. Franchise Marketing Strategy That Wins Customers.