Why social media’s key influencers matter - Telstra Crowdsupport - 131690. Businesses are refining online strategies by engaging with key influencers on social media networks who can shape purchasing decisions.
Using platforms such as LinkedIn, Twitter, blogs and Facebook, social media influencers produce content that can change customer attitudes about products and services. In turn, businesses are identifying and engaging these influencers to build larger audiences, market new products, and offer loyal customers rewards or incentives. It’s a trend that’s challenging mainstream media’s ability to shape public opinion and create business leads. Identifying Key Influencers on Social Media for Outreach. If you are looking for a way to advertise your business’s product or services online in a way that goes beyond SEO or PPC ads, you should look into identifying key influencers on social media for outreach.
Key influencers are those who are considered to be subject matter experts, and they have a large following that relies on their opinions for purchasing choices. In addition to celebrities with social media accounts, there are also a number of bloggers and people who post regularly to Twitter, Pinterest and Facebook who have cult followings. Getting these people to talk about your business and its products can do far more than simple banner and text ads.
How to Find Influential People With Social Media. Do you want to build relationships with key influencers in your niche?
Are you looking for an easy way to identify and connect with industry thought leaders? If so, keep reading for a simple system you can immediately deploy.