Measuring social media. Facebook Ads Not Adding Up? The Problem: Facebook Clicks are Matching Analytic Sessions I recently noticed a concerning trend across a number of my clients: The amount of visits that they were receiving from Facebook in Google Analytics was only 30-50% of the clicks that they were paying for from Facebook.
The differences were glaring and far more than the usual plus/minus ten percent you often get from AdWords or other ads, mostly, to the well-documented fact that clicks are not visits. This was not an isolated case with just a few clients. Almost all of my clients were dealing with this same problem and were going to start asking questions about why they were paying for clicks if they were not getting the visits that Facebook was claiming were valid. This also through off our estimates of visits and what we calculated our CPC and daily budgets for. Why is the data off? Here is the response that Facebook gives for this problem: Facebook Ads reports clicks. Where are these fake clicks coming from? How to get real stats. GMIO ME Chevrolet InDepth SOCIAL MEASUREMENT May 2014. Analytics measure social media like a pro. 4 Overlooked Types of Social Media Analysis. There are a lot of KPIs that we focus on as social marketers: From audience size and engagement, to content type to the best time of day…the amount of data at our fingertips makes almost anything measurable.
But working for a social media analytics company, I get unique insight into what the most social brands and agencies in the world are focused on, and I’m always impressed when I see someone step back and ask what they’re missing. It’s easy to get tunnel vision. It’s almost necessary. Otherwise we’d spend our entire week digging through metrics that we might not need. It’s important to focus on what we can use, and avoid zeroing in on the “vanity metrics” that we think help mark our success. 1.
It’s common to look at the best time to tweet, which day of the week your audience is active and when photos work better than links…but are you focused on how much content you’re putting out there? Finding that sweet spot can be tricky. 2. 3. 4. What Have You Overlooked? Request a trial. AnsweringQuestionsAboutYourSocialCampaigns. Tour. Sentiment and Text Analytics Software. A Social Media Dashboard for Google Analytics. As I’ve talked about before, dashboards are great for people that are focused on a specific thing.
You can create a dashboard focused on mobile, one that is focused on a certain campaign, or one that is focused on social. Creating a social dashboard in Google Analytics is a lot easier now that we have specific social reports. This social dashboard outlined below will help you deep-dive into social data and understand social activities on, and to some extent, off, of a site. Before we get into the details, I’d like to recognize Kayden Kelly for contributing some ideas used on this social dashboard. Thanks Kayden! Social Dimensions & Metrics: Foundation for the Dashboard To build a social dashboard you use the social dimensions and metrics. Data Hub Activities: The social data hub is an open data collection platform. Social Network: This dimension is a list of all the social networks that drive traffic to a site. Social Entity: This is a URL that shared via social media. Offsite Activities. Social media analytics Metrics/Framework.