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Increasing mobile visibility with structured data. Google Adwords Attribution – Complete Guide. Attribution modelling is a very broad topic. This article talks only about understanding and using attribution modelling in relation to Google AdWords. To understand the basics of attribution modelling and how it works in general and in Google Analytics, check out this article: How to do Attribution Modelling in Google Analytics – Ultimate Guide. If you have not already read this article then I would highly recommend you to read it. It is a good starter guide to understand the various aspects of attribution modelling and can help you greatly in understanding the present article.

What is Attribution Modelling in AdWords? It is the process of understanding and assigning credit to various keywords, ad groups and campaigns in AdWords that eventually leads to conversions. AdWords Attribution Model An AdWords attribution model is a set of rules that determine how the credit for conversions should be attributed to various keywords, ad groups and campaigns in AdWords. 1. 2. 3. 4. 5. For example, 6. BuzzSumo: Find the Most Shared Content and Key Influencers. Twitter Analytics.

Fresh Web Explorer: Track Keyword Trends and Mentions. Google Insights vs. Competitive Intelligence Solutions | Adthena. Here we compare Google’s Auction Insights reports with Adthena’s competitive intelligence solutions With ever-increasing volumes of Search Engine Marketing (SEM) data made available to the public and an extensive range of purpose-built tools designed to assist you in making informed strategic decisions, there are now more opportunities than ever to get that all-important edge on the competition. The world of SEM is evolving at an exciting rate. With so many tools available, it’s hard to know which will give you the most definitive results.

Essentially, you want to know that you are at least holding your own – if not excelling in comparison to your major competitors. Google Auction Insights Google’s Auction Insight report tool launched in 2012 with the intention of revolutionising the world of ad impressions and signalling a new age in technology and business. Your Ad Rank is based on a combination of factors, including the size of your bid and the quality of the ad. Enter Auction Insights.