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Digital Marketing Blog. July 2012 Build­ing a Cul­ture of Opti­miza­tion Round-up: Must-Read Tips and Best Prac­tices from Dig­i­tal Mar­ket­ing Experts In July, we focused a lot of our social media con­tent around the value of build­ing an inter­nal cul­ture of dig­i­tal opti­miza­tion. Adobe experts shared weekly “Quick Tips” about how to lay the foun­da­tion inter­nally to cre­ate and main­tain an opti­miza­tion pro­gram and the value of reg­u­larly shar­ing results with key stake­hold­ers across the busi­ness. We also curated related arti­cles from across the web and shared them via our @adobedigmktg Twit­ter account and Face­book page.

We’ve com­piled all of July’s great con­tent here in one blog post for easy ref­er­ence. Let us know what other types of monthly con­tent you would like to see in the future. Week Two: Effec­tive test­ing and opti­miza­tion is much more than about just hav­ing a good test­ing tool – you need to build an opti­miza­tion orga­ni­za­tion to be suc­cess­ful in the long run. Trends & Data. Ten-steps-for-optimization. Asia Pacific UC Market Trends and Predictions - 2012. The 2012 SoDA Report. Advertising, Marketing, Media, Digital, PR News and more - Campaign Asia-Pacific.