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SMX East 2012 Live Blogging Coverage: Day Two. SEO articles, learn about SEO on Top SEO Gurus : They Dared to be Different. If you don’t know these top SEO Gurus in the land yet, here is a shortlist for you.

Top SEO Gurus : They Dared to be Different

SEO has slowly and consciously come into our midst. It has proven to be a strong career that anyone could certainly learn, get into and succeed too. If you have an online business, you need to follow these top SEO gurus and learn from them. These guys below have the best search marketing experience and had helped a lot companies establish their online businesses. Do you have to be an internet and technical savvy to understand SEO? 1. Aaron Wall is considered one of the experts in SEO.

Mr. 2. Rand Fishkin the force behind SEOMoz. Mr. 3. Matt Cutts has a Ph.D. in computer graphics from the University of Carolina. Mr. 4. Barry Schwartz is the writer/blogger of SEO. Brainy Barry graduated Summa Cum Laude from the University of New York. 5. Ann Smarty is the owner of the popular MyBlogGuest and 6. Mr. 7. Dave believes that every site will only work if it ranked number one. 8. 9. 10. 11. 12. 2014 Industry Survey.

Some good news for the industry: overall budgets for marketing tools are clearly on the rise.

2014 Industry Survey

In 2012, only a third of respondents reported monthly budgets of $500 or more. This year, that number was up over half of respondents (54%). More than a tenth (11%) of respondents reported budgets greater than $10K/month for marketing tools, and almost a quarter (24%) had monthly budgets over $3K. As reported above, content creation was a top-5 activity for every major group of marketers in this year’s survey. Almost four-fifths (79%) of consultants reported offering content creation as a service (second only to analytics at 85%). CSS, Web Development, Color Tools, SEO, Usability etc. Vitaly Friedman's The Web Developer's Handbook creativity | css galleries & showcases | color tools | color schemes, palettes | color patterns | fashion: colors selection | color theory | royalty free photos | css daily reading | web design daily reading | css layouts | css navigation menus | css techniques | css: software & Firefox Extensions | css-web-tools & services | html-web-tools & services | accessibility checkers | miscellaneous tools | ajax | javascript | DOM | fonts | typography | RSS | CMS | blogging | specifications | usability & accessibility | add a link (free) | seo tools | seo references | howtogetthingsdone | freelancers resources | web2.0 | 2read Advertise here!

CSS, Web Development, Color Tools, SEO, Usability etc.

Creativity css: selected showcases css galleries & showcases color tools color schemes, palettes color patterns fashion: colors selection color theory royalty free photos specifications usability & accessibility add a link (free) seo tools seo references howtogetthingsdone freelancers web 2.0 2read: this week. The Increasing Complexity of the Organic SEO Task List for 2012 & 2013. Ideally a blog post should be written and formatted for the web, meaning it should be short, snappy and image-rich.

The Increasing Complexity of the Organic SEO Task List for 2012 & 2013

This post is exactly the oposite of that. Do as I say, not as I do? After beating myself up about it I concluded that the message I wanted to convey (i.e. Holy CRAP we need to know a lot of stuff these days!) Is best “illustrated” as a wall of text… One of the exciting projects we’re working on here at seOverflow is to update our site audit and ongoing SEO task lists. Although a few things have dropped off the agenda (e.g. keyword meta tags) we’re still working on things like title tags, meta descriptions, robots.txt, robots meta, header tags, alttags attributes… and the myriad “old-school” on-page factors that have been part of our lexicon for many years.

In-fact, I can think of very few things that I used to do as part of an audit or ongoing SEO that I no longer have to do. I’d like to outline a few of these things and then discuss what we can do about them. Honoring Great Search Marketing Content Online.

Keyword Research

Keyword Tools. Local Listings. Panda and Penguin Updates. How Google Will Know If You’re Lying. A Soothsayer from the Sibylline Sisterhood was the first of her Sisterhood to see the TARDIS The value of any piece of information is only as good as its truthfulness.

How Google Will Know If You’re Lying

Data that’s out of date, inaccurate or just plain false is next to useless. Worse than that it can lead to seriously flawed decisions based upon it. We don’t have Soothsayers around anymore but we have Google and its semantic search engine. Semantic search is a Big Data solution to the problem of ever increasing amounts of information accumulating on the web. VolumeVelocityVarietyVeracity The sheer amount of information being pumped out (Volume), its spread across the web (Velocity) and its ability to be repurposed (Variety) are signals in their own right. Veracity is a measure of the truthfulness or provenance of the information you find on the web and the ability of the computationally driven, answer engine of semantic search to gain our trust, rests completely upon it. A. So, What Have We Learnt About Semantic Search? SEO Software and SEO Tools. Is this the ‘NEW’ SEO? Subscribe to Noble Samurai News and get updates every time we publish a blog article.

Is this the ‘NEW’ SEO?

Register for a free trial of our Market Samurai Keyword Research and SEO software Get my free trial! Following the carnage of Google’s Penguin update and the release of their Disavow tool, I’ve noticed an interesting shift taking place in the SEO community. I must admit, when I hear a new idea for the first time, I usually take it with a grain of salt… BUT – when several people I respect start talking about the SAME idea – that’s when I sit up and take notice. Here’s What Happened… A couple of weeks ago, I watched a ‘Whiteboard Friday’ session by Rand Frishkin over at Rand predicted that over the next 6-12 months there’d be a major shift away from ‘building’ links back towards ‘earning’ links, and suggested a number of cool ways to do this including: Participating in online communities that are active and authentic in a way that people notice you and link to your content organically.

Warm Regards, Grab your FREE guide to 2013 SEO. Ready for 2013 SEO changes?

Grab your FREE guide to 2013 SEO.

Here are the "Must-read SEO guidelines for 2013" that get you full-armed! Congratulations, you are the SEOs who have withstood Panda, Penguin, and the "end of the world" memes flooding in social media. Who knows, 2013 may be even harsher, so it's high time to get prepared for the coming year. Don't you think so? We do, and that's why we've put our noses deep into the industry's most serious trends to make SEO PowerSuite your most reliable SEO solution for 2013 and give you the most up-to-date and reliable "Must-read SEO guidelines for 2013". Part 1: Rankings Don't let your rankings shrink in 2013 - 5 things you need to know about rankings! Ok, it's time to plan your winning 2013 SEO strategy! Find all the answers in this guide and don't let your rankings shrink in 2013!

1. What's coming What may happen: Google's intention is clear—to provide users with the best search results. Get prepared Available in SEO PowerSuite Availability Free: Limited (No ranking history) 2. SEO Checklist for New Websites - DIY Search Engine Optimization. Marketing Whitepapers & Ebooks. The Hidden Cost Of Cheap SEO & Social Media Labor. Fact: All businesses, large or small, want to save money wherever they can.

The Hidden Cost Of Cheap SEO & Social Media Labor

I understand this. I sympathize with this. What I don’t understand, however, is why so many businesses try to take the cheap route and cut corners in their online strategy— and then are dumbfounded when they get scammed/receive terrible results/get blocked by Google. I know how devastatingly costly it can be to launch, maintain, and grow a business. But there are certain aspects of building a business where it’s never okay to cut corners. So why would you trust your website and your online reputation— the very first introduction your customers will have with your business — to an inexperienced amateur or a too-cheap scammer?

In life and online, you get what you pay for. Still not buying it? Image Credit: ByronShell via Flickr What Happens When You Try to Take the Cheap Route 1. What You Get: Google Penguin. Google hates link spam. Don’t buy your links. 2. What You Get: Google Panda 3. What You Get: Errors. 4. 5. What is the single best piece of SEO advice. 7 Link Quality Metrics That Matter. The classic way that people have determined link value is by using Google PageRank.

7 Link Quality Metrics That Matter

It is well known that Google doesn't use PageRank as a direct determinant of link value, but it remains convenient and available as a metric, so it's only natural that people continue to use it. If you're using Internet Explorer, you can get this information from the Google Toolbar, and third party tools that use the API can also display it: People often refer to the home page of the linking site when referring to the value of a link: "I have a link from a PageRank 8 site" means that the home page of the site containing the link has a PageRank of 8, though the link can come from any other page on the site. If one is forced to rely on PageRank alone, there is some merit to this as it may communicate something about the level to which a link can be trusted, but clearly you should consider the PageRank of the linking page as well.

Google calculates PageRank for a page as soon as it discovers it. TrustRank. SEO - Frequently Asked Questions. Other Factors ("Advanced" SEO) What other factors affect rankings besides backlinks?

SEO - Frequently Asked Questions

Where you’re getting your links, the quality of these links, the relevancy of these links, how many links you have and what keywords you’re using as the anchor text all affect your rankings. But there are other factors that affect your ranking, including but not limited to: On page optimization factors – this is how well you’ve optimized your tags, content, formatting, keyword proximity, site map, and links on your web page. This also includes whether you use your keywords at the top of your page and in your “alt” tags (both good things). Yes – search engines view older domains as more trustworthy, which means older domains may have a slight advantage. Why would I want to 301 redirect an aged domain? Google passes link juice/authority/age/ranking strength (call it what you like) from one domain to another if you do a 301 redirect on it.

Also, you have to wait up to 2 weeks to see the benefits. For example… SEO Trends: 7 Hot Trends you'd be foolish to ignore. 833 Flares Twitter 425 Facebook 0 Google+ 189 LinkedIn 100 inShare100 Buffer 119 833 Flares × If you’re not tracking and taking advantage of the major changes that Google is making to their search algorithm you are missing out on some really valuable opportunities to help you rank for content now or in the future. Are you aware of the changes that are happening now and likely to happen?

What plans have you put in place to deal with these? Here are 7 SEO Trends that you should really consider for your business. 1. Google recently started displaying a new section on the first page of search results to promote indepth articles. The articles are generally from well known publishers although the Google blog did state that less known publishers will also be featured. “I’m happy to see people continue to invest in thoughtful in-depth content that will remain relevant for months or even years after publication. The articles displayed at the moment are typically for broad topics. 2. A). B). C). 3.

The Periodic Table Of SEO Ranking Factors. Charity SEO Book: The Non-profit's Guide to Search Engine Marketing. Local SEO for WordPress. Looking for SEO Specialists for Your Business? Few would argue that most businesses can benefit from improving their online presence. Even traditional brick and mortar businesses can benefit by attracting new customers looking for relevant services online. Because of this, the online landscape is becoming more and more competitive, and ranking on the first page of Google’s search results can be extremely hard in certain industries. We’re all busy people, just running the day-to-day operations of our business can take up more time than we have – so it can be difficult to give marketing and Search Engine Optimisation (SEO) strategies the attention they require to be efficient.

Handing over your online marketing to an SEO specialist can have great results, but can also be a risky strategy. There are no formal qualifications or regulating bodies to keep standards high within SEO. Because of this, pretty much anyone can call themselves an SEO specialist and claim they can get you to the top of search results. Pros of selecting an SEO agency. SEO Opportunities Begin Well Before New Website Development. Launching a new site, or any major site update, for a large enterprise comes with some unique challenges. A short summary of some of the most common include those listed below. SEO Challenges: New Site Launch Or Major Updates Too many decision makers. This is one of the more basic headaches. Product marketing, engineering, PR and the executive branch can all weigh-in in ways that can have you ripping your hair out.Many development priorities.

The above misinformation deserves its own brief discussion. There are many other types of problems, but you notice that none in my above list have anything to do with the actual execution of the new website project. Ideally, it starts months before. Getting the best result depends on educating the people involved, and getting their incentives aligned properly. In addition to what you see in those two articles, below are two more ideas about speeding up the education process. Show Them Examples Of Failure Use Your Own Analytics. WTF is SEO? Ever had a massive, life-changing epiphany? Me neither. However, I’ve slowly reached the conclusion that we’re doing SEO all wrong.

Not in the do-real-marketing sense, or the we-need-to-change-the-name sense. More in the wow-did-we-ever-screw-the-pooch-this-time sense. After 17+ years of beating my head against walls like IT departments, branding teams and disbelieving CFOs, I’ve figured out why: SEO isn’t an activity, or a tactic, or a strategy. SEO isn’t a tactic In marketing, a tactic is a single, atomic thing you do to reach a goal: Direct mail isn’t a tactic, it’s a channel. SEO is not a marketing tactic. Most SEO tactics influence other parts of marketing: A faster site means better conversion rates.

SEO isn’t a strategy It’s not a strategy, either. For SEO, you target. Getting those details right isn’t “a strategy,” unless you want to call “Don’t be a dolt” a strategy. Strategy is an approach that includes all roles in an organization. We (almost) ruined it Remember link building? Newbie PPC. Video: PPC Account Review Webinar w/ Joel McDonald. Google changes SEO forever with it’s Disavow Link Tool – What you Need to Do Right Now… Welcome. It looks like this is your first visit to our blog! Subscribe to Noble Samurai News and get updates every time we publish a blog article.

Register for a free trial of our Market Samurai Keyword Research and SEO software Get my free trial! On April 24th Google unleashed the biggest change to its search engine algorithm in over 8 years – the dreaded “Penguin” update. For the first time ever, links can POISON your site, negatively impacting your rankings. Yesterday, on October 17th, Google announced the much anticipated “Disavow Links” tool in Google Webmaster Tools. This tool finally gives webmasters the much-needed ability to tell Google to “ignore” specific links and domains from poor quality link-sources. Google’s new Disavow Links Tool allows any site owner to upload a list of URLs (or entire domains), with the promise that (in most cases) links from that site will be excluded from ranking algorithms within a matter of weeks.

Here’s what the interface looks like: The Good News is… Google Launches Disavow Links Tool. Beware Google Bearing Gifts… SEO: The Free Beginner’s Guide From SEOmoz. Google's SEO Starter Guide. SEO Strategy-Not Just Tactics. 55 Quick SEO Tips Even Your Mother Would Love. SEO Techniques that Have Stood The Test Of Time: Part 1 of 11 — WSI Web Systems - Internet Marketing. A Technical SEO Guide to Crawling, Indexing and Ranking - State of Search. Webmaster Guidelines - Webmaster Tools Help. Why You Shouldn’t Use Google’s New “Disavow Links” Tool.

WordPress SEO Tutorial - The Definitive Guide. SEO.