5 Most Essential Facebook Marketing Metrics. Here are five simple, but oh-so-useful social media metrics you should be measuring right now.
Volume The first — and easiest — social media metric to measure is volume. 15 Facebook Marketing Resources That Will Make You Smarter. FB Ads Lab — Facebook Ads PPC Training with Jen Sheahan. Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques (9781118022511): Marty Weintraub. The Ultimate Guide to Facebook Marketing.