5 Most Essential Facebook Marketing Metrics. Here are five simple, but oh-so-useful social media metrics you should be measuring right now. Volume The first — and easiest — social media metric to measure is volume. What is the size of the conversation about your brand or your campaign? Volume is a great initial indicator of interest. While volume can seem like a simple counting metric, there’s more to it than just counting likes and wall posts. Facebook insights has a useful metric, cleverly called “people talking about this” that measures how many unique people have posted something to their walls about your brand page.
Learn when volume is higher — are there days or times when more people seem to be talking about your brand? Reach Reach measures the spread of a social media conversation. On its own, reach can help you understand the context for your content. And of course, a large audience is good, but reach alone does not tell you everything. Engagement In most social media settings, content can be both shared and replied to. 15 Facebook Marketing Resources That Will Make You Smarter. Facebook Advertising :: FB Ads Lab — Facebook Ads PPC Training with Jen Sheahan. Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques (9781118022511): Marty Weintraub. The Ultimate Guide to Facebook Marketing.