
Conversion Testing
Get flash to fully experience Pearltrees
split testing « Tags
It’s a fact of life that when people hire a web designer, they don’t just want a website, they want a website that does something! There can be a world of difference between these two things. The "action" they need the website to take for them can be one of several common things: selling products for their business (an e-commerce site), generating sales leads, and/or providing free information in the hope that the visitor will make a purchase from the company at a later date. These aims differ slightly for some sites, like non-profits, blogs and communities; however business sites in general aim to generate revenue by one of the above methods. Sometimes the client will split up these functions between two separate businesses – the website development will be taken care of by "Best Ever Web Designers Incorporated", while the marketing is done by "Your Ad Here Pty Ltd".

