LIVE 8 Keynote - Andy Edmonds, David Bullock, Rodney Trotter. Split testing « Tags. An Introduction to Website Split Testing. It’s a fact of life that when people hire a web designer, they don’t just want a website, they want a website that does something! There can be a world of difference between these two things. The "action" they need the website to take for them can be one of several common things: selling products for their business (an e-commerce site), generating sales leads, and/or providing free information in the hope that the visitor will make a purchase from the company at a later date.
These aims differ slightly for some sites, like non-profits, blogs and communities; however business sites in general aim to generate revenue by one of the above methods. Sometimes the client will split up these functions between two separate businesses – the website development will be taken care of by "Best Ever Web Designers Incorporated", while the marketing is done by "Your Ad Here Pty Ltd". What is Split Testing? Web designers might check whether: Just about every aspect of a website can be split-tested. Or. Experiments from Convert.com by Convert Insights Inc. A/B and Multivariate Testing as Google Analytics Content Experiments Should Have Been.
Taguchi Split Test - Conversion Optimization. A/B Testing Tool | Split Testing and Multivariate Testing Software - Visual Website Optimizer. Optimizely: A/B testing software you'll actually use. Visual Website Optimizer. CrazyEgg. Over 200,000 businesses Convert Better with Crazy Egg, The Original Heatmapping Technology A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks - which are the strongest indicators of visitor motivation and desire.
A Crazy Egg heatmap lets you collect more than 88% of the data you would using a traditional eye-tracking process. At a fraction of the price. With no hardware. Almost no IT involvement. Because Google Analytics & Site Catalyst Leave Questions Unanswered, Trust Crazy Egg Visualizations to Help You Understand Your Users. Wouldn't you like to fill in the gaps left by analytics… without A/B testing every little assumption… and without breaking the bank on in-lab usability studies? Heat Maps: At a glance, see the hotspots on each page - so you know what to change, preserve or delete "Do our users think they can click greyed out buttons? " Click-Tracking Overlays: Find a hot spot? Scroll Maps: Conversion Secrets | Internet Marketing Advice, Internet Business Blog, Work From Home Blog.
Anne Holland's Which Test Won – A/B Test & Multivariate Testing Education for Marketing Professionals. How Testing Technology Works: Brief Video.