Ben Glass Legal Marketing Blog. Ten Keys to Success in a Small Law Practice. Solo practitioners and small firms have a daunting task in today’s legal marketplace.
Still, some smaller firms continue to thrive in this new environment. Careful examination of the most effective small-firm competitors is instructive in structuring a firm for success in the future. Following are this author’s observations and advice to solo practitioners and small firms in today’s competitive environment: #1: Learn to Say No In today’s economy, no one wants a generalist.
Small firms and solo practitioners should specialize, even if by exclusion. Solos and small firms also have to learn to say "no" to clients who are either unwilling or unable to pay their fees. . #2: Take a Lawyer to Lunch Small firms that specialize in only certain practice areas should develop a network of other firms specializing in different practice areas, for purposes of referral of work by specialty.
. #3: Show the Old School Ties #4: Become Famous #5: Give Back to the Community #7: Mine Your Clients. ABA Journal. Solo Network 50 Ways to Market Your Practice By Margaret Graham Tebo Oct 1, 2007, 01:12 pm CDT There’s an adage that the best person to ask for advice is someone who has already done what you’re trying to do.
So who better to tell solo and small-firm lawyers about successful marketing techniques than those running successful practices? Here are 50 tips compiled by attorney Terry Berger of Westminster, Md. My Shingle — Great Things Come in Small Practices. Small Law Firm Marketing: Do-It-Yourself Marketing Tips. Small firm lawyers don’t need expensive advertising to be effective marketers.
With some diligence and imagination, small law firms can imitate the marketing strategies and programs of larger firms — even with part-time or no in-house professional marketing staff. Competition for good clients is always keenest in an economic downturn, amplifying the need for better marketing and outreach at precisely the time when resources are most scarce. For small law firm practitioners, who often lack a mega-firm’s arsenal of marketing resources, the challenge can be particularly great.
But there are many ways to compete effectively for the attention of clients and referral sources, and small firm lawyers don’t need expensive advertising to be effective marketers. They can imitate the marketing strategies and programs of larger firms without paying the dollars for an expensivey professional marketing infrastructure. 1. 2. Of course, pricing affects perceptions of quality as well. 3. 4. 5. 6. 7. 8.