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6 Best Practices for Modern SEO. Erin Everhart is the director of web and social media marketing at the digital marketing and web design company, 352 Media Group. Connect with her on Twitter @erinever. Google’s search results aren’t what they used to be. Need proof? Just look at its results page. No longer solely comprised of traditional, organic site matches, Google now lists local maps, images, videos and social cues as well — and it’s affecting more than just what you see. If you rely heavily on search engines for pageviews and sales, as many businesses do, Google search results will drastically affect how your customers find you. 1. There’s a good probability that a large chunk of the Google searches you perform will display Google Places listings – and consumers are taking notice.

If your business relies on local listings, concentrate on scoring a seat at Google Places. Citations: Ensure that your correct business information is listed in as many (reputable) sources as possible around the Internet. 2. 3. 4. 5. 6. Website Review - SEO Tool | WooRank.com. AdWords: Keyword Tool. SEOCentro | Latest SEO & Search Engines News.