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http://www.business2community.com/social-media/the-changing-social-business-landscape-in-2012-is-your-business-ready-0132539

The Changing Social Business Landscape in 2012: Is Your Business Ready?

In the last few months of 2011 through the beginning of 2012, the social business landscape has proven to be as dynamically changing as ever. If your business thought you were all caught up because you were beginning to see engagement on your Facebook Page and were equipped with enterprise-grade social media monitoring software, some of these recent events should have you thinking again as to what potential you might be missing out on – or what trends are emerging that you should be paying more attention to: Businesses are slowly beginning to realize that social media needs to be an enterprise-wide initiative as it starts to permeate every aspect of their organization. Unfortunately for some larger organizations, they simply cannot keep up with the speed that these changes in the social business landscape require of them to maximize the potential that exists.