IBM wants to help business partners get social. Updated Even big, traditional tech-companies like IBM are interested in social media nowadays. The company just announced that it’s launching a new initiative to help train its business partners about how to use tools like Facebook, Twitter, and wikis. The move is supposedly a response to a recent survey of the company’s business partners — namely the resellers, distributors, integrated systems vendors (ISVs), and system integrators of IBM products. Of the 1,000 respondents, 45 percent said they are experimenting with social media as a business strategy, but 74 percent said they are looking for more education on how to use these tools to drive sales.
To that end, IBM said it’s creating new resources for its partners, including:
Asia Tech. Web_3.0 1. Web 3.0: Powering Startups to Become Smartups. If you are a Web-based technology startup focused on the 2.0 version of the Web (a.k.a.
Web 2.0), then you are not thinking outside of the box anymore. The Web is constantly evolving: innovating and implementing new technologies; adapting in a more timely manner to user feedback and needs; redefining the roles of business partners; and pushing the boundaries of what is possible. Semantic Web. Can Do for Marketers - Advertising Age - DigitalNext.