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IBM wants to help business partners get social | VentureBeat
Updated Even big, traditional tech-companies like IBM are interested in social media nowadays. The company just announced that it’s launching a new initiative to help train its business partners about how to use tools like Facebook, Twitter, and wikis. The move is supposedly a response to a recent survey of the company’s business partners — namely the resellers, distributors, integrated systems vendors (ISVs), and system integrators of IBM products. Of the 1,000 respondents, 45 percent said they are experimenting with social media as a business strategy, but 74 percent said they are looking for more education on how to use these tools to drive sales. IBM itself has been experimenting with using social media to improve its relationship with this community, by launching its own social networking site for business partners last year — the IBM PartnerWorld Community .web
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