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5 New Paradigms for a Socially Engaged Company

Soren Gordhamer is the organizer of the Wisdom 2.0 Conference , which brings together staff from Google, Facebook, Twitter and Zynga with others to explore living with awareness and wisdom in our modern age, at the end of February in Silicon Valley. http://mashable.com/2011/01/13/socially-engaged-company/
http://www.mckinseyquarterly.com/Business_Technology/BT_Strategy/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432 Over the past three years, we have tracked the rising adoption of Web 2.0 technologies, as well as the ways organizations are using them. This year, we sought to get a clear idea of whether companies are deriving measurable business benefits from their investments in the Web.

How companies are benefiting from Web 2.0 - McKinsey Quarterly - Business Technology - Strategy

Backbone Magazine - Defining Web 3.0

Ask five industry luminaries what Web 3.0 means and you'll get at least as many answers, but wherever we're going one thing is certain: we're moving beyond the dumb Internet of yesterday By Danny Bradbury Telecommunications firms have moved from 2G to 3G. http://www.backbonemag.com/Magazine/Hot_Tech_03310902.asp