10 Ways to Build Social Media Clout | Smedio | The New Media and Social Web Guide for Business and Marketers. It’s not enough to simply have a social media presence. You need influence and reach to make sure your message reaches the optimum number of people. But how do you get those things? With a little time and patience, and these 10 things, you could be on your way to building social media clout. 1. Find evangelists One of the best ways to gain influence is to find people who believe in what you do. 2. You can’t expect to build influence if you tweet once or twice per day or leave your Facebook profile vacant for days on end. 3.
Don’t just confine yourself to one social media channel. 4. Social media is not a one-way street, so don’t treat it like one. 5. If you’re not blogging right now, shame on you. 6. Remember that crew of evangelists you formed? 7. It’s tough to gauge your influence on your own. 8. If you’ve read many of my posts, you know I’m a big fan of Twitter search and other conversation monitoring devices. 9. 10. Jay Adams Jay Adams is a graduate student at the S.I. 5 Ways to Leverage Your Social Media Clout | Smedio | The New Media and Social Web Guide for Business and Marketers. In April this year, my fellow Smedio blogger Jay Adams wrote an interesting story on “10 Ways to Build Social Media Clout” for your business. Building a useful and impressive social media clout is only half the battle won. The other and equally important challenge is leveraging the social media clout into a business’ success story.
How does a true social media clout benefit your business? How do you leverage your social media clout to rank high in the social media world? In this post, I present 5 ways on how you can leverage your social media clout most effectively. Collaborate Social Media is all about collaboration and community building. Recommendations Humans tend to believe what they hear/ read and social media is no exception to that rule.
Ask the Experts Social Media is still evolving and will continue to do so for the next several years. Networking I’m an active LinkedIn user and my professional network keeps growing every single day. Volunteer Social Media isn’t one-way traffic. Social Media & Email Marketing to Gain Traction amongst Businesses | Smedio | The New Media and Social Web Guide for Business and Marketers. I have no doubt that year 2010 will always be remembered as a “defining moment” in the history of social media. Having said that, I strongly believe that year 2011 will see businesses push the social media pedal harder to gain an advantage over their competitors.
My optimism on social media is echoed by the findings of a recent study by StrongMail which indicates that Email and Social Media are expected to further strengthen their position as top tactics for marketers in 2011 and are likely to see an increased budget spending from businesses in the coming year. StrongMail Survey Amongst the StrongMail survey respondents, nearly two-thirds of companies will increase spending on email marketing, and 57% will put more dollars toward social media marketing.
Search ranks third with an impressive 41% share but it no longer the only top priority for businesses. Overall, businesses are expected to loosen their wallets for increased spending on email marketing and social media. Challenges. 5 New Paradigms for a Socially Engaged Company. Soren Gordhamer is the organizer of the Wisdom 2.0 Conference, which brings together staff from Google, Facebook, Twitter and Zynga with others to explore living with awareness and wisdom in our modern age, at the end of February in Silicon Valley.
He is SorenG on Twitter. The age of social media is not just changing our personal lives, but is increasingly affecting how business is conducted. No longer satisfied with strictly top-down models that view employees as cogs in a system, businesses are quickly adapting to a new paradigm that emphasizes connection, collaboration and innovation. When people in companies and teams feel engaged, the benefits are significant. Towers Watson (formerly Towers Perrin), the global professional services firm, interviewed 90,000 employees in 18 countries, and found “companies with high employee engagement had a 19% increase in operating income and almost a 28% growth in earnings per share. 1. The Old Paradigm: “Force people to do what you want.” 2. 3. 4.
How companies are benefiting from Web 2.0 - McKinsey Quarterly - Business Technology - Strategy. Over the past three years, we have tracked the rising adoption of Web 2.0 technologies, as well as the ways organizations are using them. This year, we sought to get a clear idea of whether companies are deriving measurable business benefits from their investments in the Web. Our findings indicate that they are. Podcast How companies are benefiting from Web 2.0: McKinsey Global Survey results Nearly 1,700 executives from around the world, across a range of industries and functional areas, responded to this year’s survey.
We asked them about the value they have realized from their Web 2.0 deployments in three main areas: within their organizations; externally, in their relations with customers; and in their dealings with suppliers, partners, and outside experts. This year, for the first time, we have consolidated the data from our Web 2.0 research into an interactive graphic (see Business and Web 2.0: An interactive feature). Benefits of Web 2.0 How companies are using Web 2.0 Who benefits. Backbone Magazine - Defining Web 3.0. Ask five industry luminaries what Web 3.0 means and you'll get at least as many answers, but wherever we're going one thing is certain: we're moving beyond the dumb Internet of yesterday By Danny Bradbury Telecommunications firms have moved from 2G to 3G.
Windows moved beyond version 3.0 years ago. And yet, if the marketing community is to be believed, the Web is still stuck at version 2.0. Publishing mogul Tim O’Reilly, who first sparked the Web 2.0 label with a conference of the same name, has argued that the concept of Web 3.0 is nonsense. “For ‘Web 3.0’ to be meaningful, we’ll need to see a serious discontinuity from the previous generation of technology. Gartner vice-president David Smith describes what such a departure could look like, defining it across three contexts: technology, community interaction and business. Then there are other definitions. They’re all right, said Adriana Lukas, a social media consultant and founder of the UK-based Big Blog Company.
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