Frames of your holiday | Experience. Armani taps Twitter fans via in-depth chat series. Armani Tweet Talks Italian designer Giorgio Armani is engaging fans during a series of global chats that will offer expert commentary on fashion-related topics. The discussions will take place on Twitter using the hashtag #ArmaniTweetTalks to let consumers participate along with industry experts. The first chat will center on the label’s One Night Only in Beijing fashion event with a chat June 1 called “China, the new fashion superpower.” “Branded tweet chats provide insights and create accessibility to personalities, while building social fan base and community,” said Paul Farkas, co-founder of DailyHeels.com, New York. “The connected consumer exponentially demands more quality online brand access, content and value. “Strong programming sets an ongoing schedule for online fan appointment participation,” he said. Mr. Armani did not respond before press deadline. Talk the talk Armani began raising awareness for the #ArmaniTweetTalks live chat series May 25 via social media and its Web site.
Harrods builds loyalists through royalty-themed Pinterest contest. Harrods on Pinterest London-based department store Harrods is tapping into consumers’ creativity and inspiration by holding a contest on Pinterest that allows users to design their own store window. Consumers who “pin” inspirations for the window around the theme “Queen’s Diamond Jubilee Street Party” have a chance to have a Harrods window inspired by their mood board. The winner will be brought to London for the special unveiling. “The windows at Harrods are probably some of most famous window displays in the world and they’re giving a chance to be a part of that history,” said Ron Schott, senior strategist at Spring Creek Group, Seattle. “They’re also using their other networks to drive awareness and act as entry point for the contest, which drives fan growth and brand awareness at the same time,” he said. Window shopping Harrods is drawing attention to the Pinterest contest via its active Facebook and Twitter outlets.
Harrods Pinterest contest announcement on Facebook Contest submission. Facebook campaign ‘Strip for Likes’ breaks the rules. Advertising agency Arnold Amsterdam today launched a Facebook marketing campaign for clothing brand Stüssy that is very controversial, to say the least. In fact, it's actually not allowed, according to Facebook's own rules. You can see the Facebook app which is featured in the above video here: Strip for Likes.
The firm found a model on Facebook, dressed her up in every piece of men's clothing from Stüssy's Spring/Summer 2012 line, and then had her strip off all the clothes as the Facebook Page gets more Likes. Facebook users can also invite their friends to the Page so they can Like the campaign as well. Here's how Arnold Amsterdam describes the campaign: We always complain about brands that are begging for Likes. I'm not quite sure why Stüssy wants to associate its brand with a stripper. Under the Facebook Pages Terms, there's a section called Promotions, which features these two points (the second one is almost exactly what is happening here): See also: Gap's social media policy a guide for other companies. Gap Inc., struggling to make its brands stand out in today's crowded marketplace, is turning its workforce loose on social media in an attempt to recreate some of the buzz for which it was known in the '80s and '90s.
The clothier—which operates the Gap, Banana Republic, Old Navy, and Athleta chains—gives each of its 134,000 employees a no-nonsense social media policy, and nowhere does it recommend to "just cinch it. " The policy is broken down into three categories, "Keep in mind," "How to be the best," and "Don't even think about it. " The guidelines were presented last week by Gap Inc.'s social media team as part of a crisis communication conference, hosted by U.K. -based Ethical Corp. The guidelines are not posted for the public, but highlights were taken directly from the handy, iPhone-size, five-fold brochure given to each employee.
The brochure is titled: "OMG you will never guess what happened at work today!! " Even the warnings are conversational: Some highlights: Guess Unveils ‘Color Me Inspired’ Pinterest Contest. Fendi retains Facebook fans through X-Rated social video campaign. Fendi behind-the-scenes Italian label Fendi is looking to keep Facebook fans interested by releasing an official video every day pertaining to the fall 2012-13 collection runway shows. Fendi’s X-Rated series shows behind-the-scenes footage of makeup, hair, models and clothing from the brand.
All videos are available on Fendi’s Facebook page at “This is a great case of creating reasons for fans to come back to the Fendi page,” said Ron Schott, senior strategist at Spring Creek Group, Seattle. “Serialized content creates regular touch points and users are brought back into that Fendi world every time a new video is released,” he said. Mr. Fendi frenzi Fendi’s social media-exclusive videos are available on its Facebook page. The videos all revolve around the fall/winter 2012-13 show. Behind-the-scenes footage on hair, makeup, interviews with models and Fendi employees are just some of the topics included in the videos. Video with Mr. Interview with Mr.