Volkswagen Street View Quest: Pin It to Win It Here’s the latest Volkswagen work, this time out of South Africa, with the Volkswagen ‘Street Quest’ advergame… It’s a Facebook challenge to find and ‘Pin’ as many Volkswagens on South African roads as possible, using a gamified, custom version of Google Street View. The campaign is running over a 4 week period, where the people who can pin the most Volkswagen’s, will earn a seat at the grand final, which will be a real-life version of the Street Quest.
Very cool work from the guys at Ogilvy Cape Town. (thanks Chris!) Be Sociable, Share! Digital Campaigns, Google Street View, Ogilvy, Street View, Street View Games, Volkswagen, Volkswagen Google Street View Game, Volkswagen Street Quest, Volkswagen Street Quest Game, Volkswagen Street View, VW. Nissan: FlashForward Facebook Matcher Citroen launches first crowdsourced car. August 7, 2012 in -e.social Citroen has unveiled what it claims is the UK’s first crowdsourced car in the shape of the C1 Connexion, whose specs were determined from the 24,000 configurations posted by consumers on the car brand’s Facebook page.
On launching the crowdsourcing app back in April, Citroen said the C1 Connexion would be a car ‘created for the Facebook generation, by the Facebook generation’. The social media vehicle comes in at under £10,000 in the UK and boasts features such as a black metallic finish, dark-tinted rear windows and 14-inch alloys. “Citroen UK has a great relationship with its Facebook community – now almost 100,000 strong – and we’re always looking to give something back with exclusive news or competitions,” says Marc Raven, Citroën’s communications director. “Now Citroën fans can look forward to seeing this special edition C1, which they helped produce, on sale across the UK. I think that’s something they can be very proud of.” Renault use a smart story telling campaign to give away classic car. Most good marketing revolves around telling a story and that is exactly what Renault has done with their latest campaign, which ran on Facebook in Holland.
Using a grandmother type character, they asked users to help her find her keys around her house with one lucky winner picking up a classic re-designed car that was hers. She released clues over the course of the month and over 10,000 people were able to tag where they thought the keys were in her virtual house. The beauty of the app is that it encouraged people to come back on a regular basis and hear more of her story. The brand was clearly trying to get the message across that they have been around for a lifetime and that its cars are still as strong and powerful as ever.
Using Facebook was a smart move because they were able to taget a very specific demographic that might never have been exposed to the classic versions of the Renault through traditional media. Mercedes-Benz Dashboard Crowdsources Parking Spots For Drivers Via Twitter. Luxury car brand Mercedes-Benz, prides itself on being at the forefront of innovative and user-friendly technologies for assisting drivers worldwide. After incorporating voice command into its dashboard, the company has incorporated social media into one of its best features — Park Assist.
In helping drivers find a parking spot quickly and efficiently, the auto company created a “Tweet Fleet” that announces the closest parking spot on Twitter. Each car in the Tweet Fleet is equipped with technology that instantly transmits GPS data to a dedicated Twitter account — @MBTweetFleet. Drivers simply access the “Park Assist” feature that is synced with Twitter and will see a map of open parking spots closest to them. The technology was highlighted in a campaign created by ad agency Jung von Matt/Neckar that ran last Christmas. Mercedes-Benz Tweet Fleet. Harley-Davidson: Tweeters of the Pack. Twitter users @staci281, @Hacksaw and @RohammedAli are, respectively, an honors student, a chef and a third-grade teacher, but they have one thing in common: They all proudly ride Harley-Davidsons—and they want you to know it. These motorheads are just a few of the real-life people behind “E Pluribus Unum”—Latin for “out of many, one”—a new campaign that the 109-year-old motorcycle brand hopes will turn into a social media phenom and build sales during a time when recession-spooked consumers may be inclined to put off buying that fantasy bike.
Social media marketing is nothing new, but Harley’s effort is distinct not only for being conceived, developed and executed entirely by the brand’s cultish fan base, but also by using that same base to challenge the stereotype of the Harley rider. Harley’s hoping they’ll tweet it every day too. The campaign encourages fans to customize the Twitter hashtag #StereotypicalHarley and talk about who they are and why they ride. Renault México Drives Leads with Social Media. Background For the debut of its new model, the Stepway 2012, Renault Mexico wanted to target consumers in Mexico City between the ages of 25 and 40 who had graduated from college, were working their first job and interested in buying their first car.
Objective Because these younger consumers are avid users of the internet, Renault wanted to use digital media as the center of the campaign. The objective was twofold: to engender awareness of the Stepway, and to generate leads and entice consumers to visit a dealership for a test drive. Challenge Getting leads is difficult in Mexico because consumers are very security-conscious and wary of giving up information—even to a business’ registration site. Renault had to devise a way to build trust with consumers so that they would divulge enough personal information so that they could be invited for a test drive, and the dealership would have multiple ways to follow up with them. Results.