Social Media Compliance Isn't Fun, But It's Necessary - Ryan Holmes. By Ryan Holmes | 1:00 PM August 23, 2012 On May 24, 2012, Goldman Sachs did something it had never done in its venerable 143-year history. It tweeted. “We are now live on Twitter (finally) at the GS Annual Meeting,” chirped the inaugural tweet. “Follow us here for updates on our work, our research, and our people.” 132 characters for Goldman; one giant leap for the Twitterverse. For highly regulated sectors like finance, social media can be a legal minefield.
These hurdles aren’t unique to financial services — insurance, pharmaceuticals, health care and government all face regulation, to name a few examples. Complicating matters, social media in the enterprise is spreading at viral speeds. The good news is that implementing an effective social media compliance process isn’t rocket science. “Everything starts with a firm’s social media policy,” Langford says. Once a policy is in place, training is critical. Employees don’t need to track all that activity by hand, of course. ING Runs to iCrossing for NYC Marathon Social Community. Daniel Mickens | August 3, 2012 | 0 Comments inShare19 Also news from PubMatic, Shiny Ads and Promodity. ING works with iCrossing to promote NYC marathon sponsorship. ING chose iCrossing as its creative partner for a digital effort helping to foster community among marathoners.
The social media-centric campaign helps training experts connect with the ING Runner's Nation community for the much-watched marathon, and allows runners to archive their training through video diaries and social updates. PubMatic adds Shiny Ads self-serve ad platform. Promodity opens free trackable marketing platform for businesses. Visa Attempts Olympic Gold in Social Media: Q&A. PayPal’s Dr Who charity gaffe causes social media outrage. PayPal doesn’t exactly have the greatest history when it comes to people collecting charitable projects. Last year, for instance, it tried to get one user to refund the almost US20 000 they had collected to buy Christmas toys for needy children.
That incident was brought to the world’s attention by the incident’s victim and Regretsy user Helen Killer. That was bad. Now though, the online payments system has managed to anger two sections of the online community: people who care about charity and Dr Who fans. Ben Morris and Steve Berry are regular contributors to Dr Who magazine. Berry posted on the book’s blog: This morning I received a very short, very terse telephone call from a lady called Francine, who works for PayPal.Francine informed me that the PayPal account associated with Behind The Sofa had taken a lot of money over a very short period. Berry added that Pay Pal had not given him any specific reason why the account had been frozen.
American Express transforms Twitter hashtags into savings for cardholders. Connect with leaders from the companies in this story, in real life: Come to the fourth annual VentureBeat Mobile Summit April 14-15 in Sausalito, Calif. Request an invitation. American Express is giving cardmembers one super compelling reason to tweet about promotional offers: instant savings at name brand U.S. merchants. The company launched a “Tweet your way to savings” program today to encourage members to sync their AmEx cards with Twitter and tweet special offer hashtags in exchange for coupon-less savings applied at the point of sale. Here’s how it works: An AmEx cardholder can sign in with Twitter to sync her account — a must-complete first step for savings. The customer is then eligible to tweet any of the current hashtag offers to receive savings that are automatically applied with each eligible purchase.
The initiative reminds of us of the AmEx-Foursquare hookup, first tested at South by Southwest last year, that incentivizes check-ins with cash-back credits. American Express's guide to social media engagement. Large brands in conservative industries often view social media as a threat because they hear and see PR horror stories. They feel they have more to lose than gain by participating and embracing new media. The truth is that social media is becoming a vital asset with enormous reach. So how does a conservative industry like financial services use social media? We look to American Express (Amex) for some answers. Facebook American Express knows that Facebook will create more stories than the company could achieve on its own as followers share content such as videos, images and articles. In looking at the key metric on American Express's Facebook page "Talking about this," the number of crowd-sourced stories at a particular moment in time is 13,406.
American Express didn't have to pay a cent to reach those 3 million-plus people other than building a Facebook network and publishing its content on the site. Here are some ways it engages with Facebook fans: LinkedIn YouTube Foursquare. Citi, LinkedIn Form Network for Professional Women. Citi has partnered with LinkedIn to create the Connect Professional Women’s Network, which launched April 30. The branded community is primarily a discussion board to which members can post and comment on articles relevant to the group, but it’s also a content marketing vehicle for the financial services company. As part of the initiative, LinkedIn will offer a special edition of its LinkedIn Today social news curator geared toward professional women. The edition will have stories from more than 300,000 publishers that LinkedIn Today regularly sources, articles shared to the group’s discussion board and content from Citi’s Women & Co. site and monthly videos featuring group members.
“In many ways it’s a way we can give professional women a voice about what it is they want to hear about, and then we can help tailor the kinds of content that we serve up to meet those needs,” Vanessa Colella, managing director and head of North American marketing for Citi, said of the initiative.