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Why Social Media Monitoring Tools Are About to Get Smarter. Jim Tobin is president of Ignite Social Media, where he works work with clients including Microsoft, Intel, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies. He is also author of the book Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing. Over the last three years, social media marketers have gotten a lot more sophisticated about the programs they deploy and how they’re measured. Platforms like Sysomos and Radian6 have become vital tools in understanding not only the social universe in which you operate, but how that universe responds to your brand. But for all of our success, we’re still largely entering strings of Boolean variables into a tool and waiting for matching results to roll in. Most tools have added sentiment processing, but that clearly has a long way to go. Beyond sentiment, however, how are these tools going to evolve to provide more insights?
The answer is with math. Depth vs. Top 20 Sites To Improve Your Twitter Experience. "140-character status updates to a network of followers. " That makes Twitter sound simple. But in fact, the social information platform has grown to be much more complex than its 140 character-limit suggests. The site not only connects people, but has also become an intricate information resource for everything from news to shopping deals.
Yet in many ways, the site's actual functionality hasn't exactly kept up with user interactions. Twitter's interface has remained simple, which is why a lot of tweets take place through third-party sites and applications that make the experience more useful. We've compiled a list of the top 20 third-party websites for making your Twitter experience more useful and easier to manage. Web Applications: HootSuite and Brizzly With its recent update and HTML5 support, social media dashboard HootSuite has become one of the most useful Twitter web applications not only for individual users, but teams managing several accounts. Trends: TweetMeme and Trendistic. New Network Design Could Make the Internet 100 Times Faster.
A group of MIT researchers has demonstrated a method of network topology that could render the Internet 100 or even 1,000 times faster than it is today. The "magic" behind the concept is to eliminate or reduce the most time-intensive part of data transmission, which involves converting an optical signal into an electrical signal for memory storage.
Memory storage is required whenever multiple optical signals arrive at the same router at the same time, requiring said router to convert and store the extra signals coming in until they can be properly processed. MIT professor Vincent Chan's concept of "flow switching" obviates the need to convert and store data by converting high-traffic corridors into unidirectional pathways. In other words, a dedicated pathway between two big nodes in New York City and Los Angeles would send optical signals in only one direction, preventing multiple signals from arriving from different directions at once. [img credit: Tecfre]