Create a Successful Social Media Plan: The Seven-Step Program: W. Engaging in social media doesn’t mean launching a Twitter account or Facebook Page—and then going crazy trying to keep it up. With a sound strategy and plan in place, you can effectively integrate social media tools and tactics into your workplace and workflow, saving both time and money in the long run. In this session, we’ll cover steps you can take to map out why and how your organization can and should use social media tools and tactics. Find out how to: Realistically assess your organization’s social media tolerance.
Identify challenges to social media integration before they crop up. Learn seven ways to properly plan for social media marketing in your organization from a web pioneer and Internet strategist with over 15 years of experience consulting in online marketing and engagement strategies and internal new media integration processes. Persuasive Technology for Web and Mobile Developers: Web 2.0 Exp. This workshop is taught by Kendra Markle and is broken down as follows: 20 min – Intro, current landscape, future potential 30 min – Brain science 40 min – 5 persuasive techniques (of many) Break 30 min – Case studies 30 min – Design process & exercises 30 min – Summary, homework and questions Intro: Tools and techniques for persuading people, quickly and inexpensively, are here.
The platforms for persuasion are open to even those with limited technical skill. We’ll cover examples of persuasion on websites, mobile apps, texting, facebook, videos and games, and reflect on the trends and upcoming opportunities we see at the time of the workshop. Brain science: Our brains are wired to stereotype, follow the crowd, learn from example, react to triggers, etc. Persuasive techniques: We’ll describe at least five of the most broadly applicable principles of persuasive technology, and the pros and cons of each.
AlterActions | Using Persuasive Technology for Healthy Behavior. Flash & iPhone. Laws of User Experience (UX): Making It, or Breaking It, with th. As an evangelist for design ethnography, Kelly Goto is dedicated to understanding how real people integrate products and services into their daily lives.Goto is a sought-after international keynote lecturer and author on the topics of web and mobile strategies, usability, and design ethnography. Her book, Web Redesign 2.0: Workflow that Works has been translated into 14 languages and is an established standard for workflow methodologies and user-centered design principles worldwide. Kelly is principal of gotomedia, LLC, a global leader in research-driven, people-friendly interface design for web, mobile and product solutions for clients including Seiko Epson Japan, Adobe, VeriSign, Nokia, WebEx and CNET.
For the past 20 years, she has worked in the digital media industry launching brands and initiatives for Toyota, Paramount, Infiniti, Sony Pictures, Warner Bros. Online, and Wells Fargo Online. Web site. EffectiveUI :: Home. Gotomedia | creating people-friendly experiences for web, mobile. Customer Service - FedEx World Service Center - FedEx Ground Ser. Navy Federal Credit Union, Serving U.S. Department of Defense. National Geographic - Inspiring People to Care About the Planet. Hands-on HTML 5 : Web 2.0 Expo San Francisco 2010 - Co-produced. Dion Almaer's Blog - techno.blog("Dion")
WWDC and Google I/O have come and gone. At first I was disappointed with both, but then I sat back to think about what an amazing time we are in with mobile and computing. I don’t know about you, but I feel like the battle of the full touch screen is done, and now we move on. Android has caught up enough on the quality of display (although not “retina” displays such as housed by HTC One X are fantastic), and especially with Jellybean, the UI isn’t as jaggy and laggy as in the past.
The hard work of battery drain and performance still continues, but it is also easily close enough. The Nexus 7 shows that Android tablets can compete too. Finally people can talk pro’s and con’s versus “er, why the hell would you buy that?” All in all it feels like we are heading to another game of Brazil vs.
The next battles live in new inputs, integrations, smart services and ecosystems. Inputs Touch has been somewhat nailed. Voice is the obvious big push. Then there are other new inputs. Integrations. HTML5. The Right Way to Wireframe: Web 2.0 Expo San Francisco 2010 - Co. Increasingly, as designers of interactive systems (spaces, processes and products for people), we find ourselves stretching the limits of communication tools to explore and document what it will be like to interact with the things we design.
We describe “wireframing” as a form of design communication that enables stakeholders, team members, users and clients to gain first-hand appreciation of existing or future problem spaces and solutions. We create wireframes to inform both design process and design decisions. Wireframes range from sketches and different kind of models at various levels of fidelity— “looks like,” “behaves like,” “works like” — to explore and communicate propositions about the design and its context. This workshop will be presented in two parts and will revolve around a single design problem. When the workshop begins, the workshop leaders will present the design problem/requirements to the participants.
Workshop Timing 10 minutes: Intro to the design problem Audience Level. UserBlog. On April 20th at the Harrington College of Design in Chicago, we held our first Mobile Camp. We learned a lot, and had a lot of fun–and we’re pretty grateful that we get to do this type of event with and for people in Chicago, which is a great city with a pretty incredible tech scene that we love. We asked for some feedback, and we’ve heard some really great things. I’m going to go through some of the feedback and hopefully provide some insight and/or some ideas about what we think we may do differently in the future! The things that people loved, they really loved.
This seems a bit obvious, but it was good to hear that people enjoyed the keynotes and that a few speakers really did draw some high praise. We’re sharing this feedback with them and encouraging them to continue to speak–both at Chicago Camps and other events. People really enjoyed the give-aways that we were able to provide through our excellent sponsors. We also put one of these infographics together for everyone else, too.
Messagefirst | User Research, Prototyping, Design and Usability. Zakiwarfel.com | Research, design and prototyping methods. SEMANTIC FOUNDRY :: User Experience Design :: Will Evans. #DeltaFail: Customer experience affected by merger. Designing Social Interfaces: Web 2.0 Expo San Francisco 2010 - C. Designing social websites and applications or adding a social dimension to an existing project entails its own unique challenges way beyond those involved in creating experiences for individuals interacting alone with an interface. Any of the following sound familiar? I’m a designer being asked to add “social” to my site! I have an active community on my site but people are misbehaving.
How can I get that under control? We want to build a really cool social experience around [thingy] but we’re not sure how to get people to come join the fun. I have a great idea for a social utility but I don’t want to have to first re-create the social infrastructure of the web inside of it. People come and read my content, but they’re invisible to each other. In this 3 hour workshop, we’ll address these challenges and more. Who is this workshop for? What will you learn? By the end of this very full day you will be able to. Designing Social Interfaces. Tangible UX. Design Pattern Library. We, Yahoo, are part of the Yahoo family of brands The sites and apps that we own and operate, including Yahoo and AOL, and our digital advertising service, Yahoo Advertising.Yahoo family of brands.
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If you would like to customise your choices, click 'Manage privacy settings'. You can change your choices at any time by clicking on the 'Privacy & cookie settings' or 'Privacy dashboard' links on our sites and apps. Tools for Data Visualization: Web 2.0 Expo San Francisco 2010 - It’s been said by many that the most in-demand developers over the next few years will be those who know how to help interpret data. As datasets get larger and more complex, it’s not enough to simply know statistical techniques to test hypotheses—you’ll also need to be able to spot the things you didn’t think of, empower others to do the same, and to reduce a difficult concept to a single image.
Visualization makes all of this possible. This workshop will focus on the latest crop of free visualization tools such as R, processing, canvas, matplotlib, google widgets and many others to show you how to create great visualizations. It will also take you through the steps of getting and cleaning that data, and give you ideas of the best way to display all different kinds of information, be it numeric, geographic, temporal, topographic or networked. Kiwitobes.com. SEO: From Soup to Nuts: Web 2.0 Expo San Francisco 2010 - Co-pro. Stephan is the founder of SEO firm Netconcepts, acquired in January 2010 by Covario. Stephan is the inventor of the automated pay-for-performance natural search technology platform GravityStream, now re-branded as Organic Search Optimizer, which powers the natural search channel for online retailers such as Cabela’s, Northern Tool, Campmor and Woolrich.
In addition, Stephan is an author of The Art of SEO, published in October 2009 by O’Reilly and co-authored by Eric Enge, Rand Fishkin and Jessie Stricchiola. He is a Senior Contributor to Practical Ecommerce and to MarketingProfs.com, a monthly columnist on Search Engine Land, and a regular contributor to Multichannel Merchant magazine. He’s also contributed to DM News, Catalog Age, Catalog Success, Building Online Business, Unlimited, and NZ Marketing magazine, among others. Stephan is an avid blogger. He blogs primarily on his own blog – Stephan Spencer’s Scatterings. Web site. Strategic SEO Planning, Technical SEO and Link Building. SEO - Search Engine Optimization | Tools & Software to Rank Bett.
Interactive Marketing Analytics Software | Covario. An SEO & Web Marketing Blog: Scatterings. San Francisco SEO Company Alchemist Media.