Applied Communilytics w/Alistair Croll & Sean Power. Applied Communilytics The world of communilytics has exploded in 2010. Social media strategies can no longer live without measurement. With an accompanying eco-system of vendors, consultants and analysts, the time to learn how to measure the results of social media campaigns has never been better. This workshop sets the record straight on what works and what doesn’t in community measurement. We will cover: But you won’t just hear it from us.
Effective social media comes from having the guts to try unique, memorable campaigns, the discipline to measure their successes and failures, and the wisdom to learn from the results. Lean Startup meets Lean Analytics The same day, startup expert Eric Ries will be presenting his Lean Startup Intensive. Who Should Attend? You’ll feel right at home if you’re part of a marketing, community management or PR group. It really doesn’t matter what your title is, so long as you have lots of coffee and some interest in (or connection to) online communities.
Interview w/Sean Power. “Awesome. We have 716 visits this month, and 4 people just retweeted us.” “How much more revenue are we going to see from this as a result?” “I have no idea. But someone liked our Facebook status.” If this snippet of conversation hit a little too close to home, this is the blog post for you: Diving into social media is a great idea if you know how to swim around.
Sean Power and Alistair Croll of Watching Websites are here to help analyze your social media strategy with their Web 2.0 Expo San Francisco Intensive, “Applied Communilytics.” (You can also check out his post-Web 2.0 Expo New York 2009 interview with an attendee.) Kaitlin: Successful businesses base most important decisions on cold hard numbers. Sean: I’m not sure I’d like to explicitly call out a company that failed to mitigate an issue in its social media efforts (like the Motrin Mom fiasco, for example), but rather concentrate on all the good that can happen when you actually do listen and react. Bitcurrent - Networking, technology, and the web. Watching Websites - Alistair Croll & Sean Power on Complete Web. Lean Startup w/ Eric Reis & Sean Ellis. Based in Palo Alto, California, Jean-Francois “Jeff” Clavier is the Founder and Managing Partner of SoftTech VC, one of the most active seed stage investors in Web 2.0 startups. Since 2004, Jeff has invested in more than 70 consumer Internet companies in areas like social media, communities, search, gaming or consumer infrastructure, almost exclusively in Silicon Valley.
With over 20 years of operational, entrepreneurial and venture capital experience, Jeff is able to add relevant perspective and value to his companies as they grow from inception to maturity, and hopefully, success. In 2007, Jeff was recognized as one of the 13 Web 2.0 King Makers by (late) Business 2.0, and in 2008, BusinessWeek named him one of The 25 Most Influential People on the Web. He is often noted for his investments in categories such as “passion-centric communities” or online gaming, or for having sold five of his Web 2.0 startups to the likes of Yahoo, AOL or Hearst Interactive. Web site. Interview with Eric Reis. Interviews. Robert Scoble came by my office to learn about the Lean Startup and the Startup Lessons Learned Conference on April 23.
By all accounts, the conversation was a success. I certainly had a great time, and the early Twitter reactions seem positive. Of course, you can judge for yourself. I've embedded parts one and two below: Part One: Part Two: And, as a special bonus, I've included a recent podcast episode of The Web 2.0 Show, in which we discuss Lean Startups and the upcoming Lean Startup Intensive at the Web 2.0 Expo. Episode 72 - The Lean Startup / Eric Ries (59:28) Download the MP3 Date: March 18, 2010 By: Adam Stacoviak Description: I had a chance to talk with Eric Ries - Eric is the author of the blog Startup Lessons Learned and the creator of the "Lean Startup" methodology and "The New Entrepreneurship".
Eric Ries (ericries)