background preloader

Avoid Mission Creep

Facebook Twitter

3 Ways to Remain Dedicated to Your Mission - Business - Small business - With endless possibilities, new opportunities and receiving conflicting advice, it can be hard for some entrepreneurs to stay focused on their vision. We should know. At Zady, our ethical-fashion startup, there are many little things that we have not gotten perfectly right along the way. For example, we didn’t have a newsletter sign up when we first launched and therefore missed an important way to connect with the earliest traffic to our site.

Yet, what we have gotten right and what we are most proud of is our continued commitment to our mission of creating a beautiful alternative to fast-fashion. As we hit the one-year mark, this commitment has not only brought the team closer (read: we all work just that much harder), but also is the primary reason for our growth. So what does it mean to be “mission first”? Related: The 3 Surprising Ways to Weave Social Good Into a Startup's DNA Read below for three tips on how to integrate your company’s mission into every aspect of your work. 1. 2. 3. Has Your Business Stayed True to Your Vision? One of the hardest parts of growing quickly is staying true to your original intent and vision. New people, changing product sets and the inability to keep your hands off every aspect of business operations can all lead to a slow, dangerous shift away from what made your business special to begin with.

When we started Launchpad we essentially thought about a magic wand. We built the agency on a cultural foundation designed to be the centerpiece of how we work. Our mission statement was simple. If we didn’t own it, we would want to work there People looked forward to coming to every dayDelivered purpose-driven creativity that moved our clients’ businessesConstantly pushed itself to get better As we’ve grown, these core statements serve as a rudder that guide us to remain true what we set out to build. Value your “Chief Culture Officers” who speak truth to power. Always go back to why you started. Make the hard decisions. Get away from the office. Forget The Mission Statement. What's Your Mission Question? In a previous article, I shared five questions that today’s forward-thinking companies should be asking, based on input from top business consultants. This second installment, on the same theme, presents five more questions--but with a specific focus this time.

These are questions that zero in on the mission and higher purpose of a company. Think of them as “mission questions.” Most companies, of course, articulate their missions by way of formal “statements.” But often they’re banal pronouncements (We save people money so they can live better. --WalMart) or debatable assertions (Yahoo! Questions, on the other hand, can provide a reality check on whether or not a business is staying true to what it stands for and aims to achieve. 1. Over time, companies can lose sight of what they first set out to do. But what helps guide the company at all times is the knowledge that “we arose out of our love of nature and the wilderness,” as Sheahan puts it. 2. 3. 4. 5. Increase Sales By Staying True to Your Core Business. During swings in economy, many businesses leave their core businesses to increase sales because they must survive or thrive. Taking this action spells disaster for any business.

The question that each business needs to consistently and constantly ask themselves is “Why are we in business?” Peter Drucker said the essence of business is to attract and maintain customers. My belief is that the purpose of business is to attract and maintain loyal customers who provide an ongoing stream of new customers through referrals. When a business abandons its core business and decides to build a new business, it probably is also leaving its core loyal customers. Loyal customers are the unpaid sales force for any business. If a business decides to open another business to increase sales, this action should be a direct result of several years of planning as articulated within the existing Growth and Innovation Strategic Business Action Plan.

Fortune 500 Mission Statements. Fortune 500 companies are the biggest and best run in the nation. That's because they remain tightly focused on delivering quality in a competitive market. If you want to learn from the best, there are plenty of lessons waiting in these mission statements. 6443 Iron Bridge Road Richmond, VA 23234 We're Ready in Advance Advanced Auto Parts, Inc. is a company that provides customers with automotive products and services, which include diagnosing vehicle problems and doing repair work It is the Mission of Advance Auto Parts to provide personal vehicle owners and enthusiasts with the vehicle related products and knowledge that fulfill their wants and needs at the right price. 1932 Wynnton Road Columbus, GA 31999 Aflac insurance policies may help you with those expenses not covered by your major medical plan.

Aflac is a supplemental insurance company in the US. AGCO Corporation 4205 River Green Parkway Duluth, GA, USA 30096 A World of Solutions for your Growing Needs Albertson's, Inc. 250 E. 50 E. How to Write Your Mission Statement. A mission statement is a key tool that can be as important as your business plan. It captures, in a few succinct sentences, the essence of your business's goals and the philosophies underlying them. Equally important, the mission statement signals what your business is all about to your customers, employees, suppliers and the community. The mission statement reflects every facet of your business: the range and nature of the products you offer, pricing, quality, service, marketplace position, growth potential, use of technology, and your relationships with your customers, employees, suppliers, competitors and the community. "Mission statement help clarify what business you are in, your goals and your objectives," says Rhonda Abrams, author of The Successful Business Plan: Secrets and Strategies.

Your mission statement should reflect your business' special niche. The Write WordsTo come up with a statement that encompasses the major elements of your business, start with the right questions. Top 10 Company Mission Statements | Dr. Diane Hamilton's Blog.