Research - 7 Ways to Lie with Focus Groups. In some business circles, it isn’t hard to pass off research results from focus groups as “substantial,” IF you know how to present them. 7 Ways to Lie with Focus Groups Here are 7 fundamental lessons to lie with your focus group results when you present them: 1.
Make Little Things Big When you have very few responses because you conducted focus groups to save money when you really needed quantitative analysis, put only one quote – in very big type – on each page of your report. Doing this makes a single statement from one person in the focus groups look like a movement. 2. Don’t let talking to only twenty-nine people in a few focus groups stand in the way of reporting quantitative research results. 3.
When you don’t have many insights, develop a very complex diagram and call it your “strategic model.” 4. Extend the illegible size strategy to any explanatory text. 5. Stock photos are underrated as rich sources of research insights. 6. 7. I’m Kidding Yes, I’m kidding about doing these things. Difference Between Similar Terms and Objects. FindTheBest.com | Find. Compare. Decide. Find Data.