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In the issue numbers 164 , 165 and 166 we spoke about Customer Relationship Management (CRM) and we also saw the importance of detecting user behaviour patterns. We spoke as well about the relevance of information visualisation in presenting the results. There we treated this from the perspective of the customers themselves (how do I find and select what I want?) and from the perspective of the business manager (what do my customers prefer , and how do they behave?). Nevertheless, if we put ourselves in the shoes of the webmaster , understood as the person responsible for the web and its architecture, we'll see that it's crucial to know the real structure of the web, its contents and the usage the customers make of it. It can seem a nonsense thinking that a webmaster doesn't know the structure of his own web, specially if he/she contributed to its creation.
Published in TDAN.com January 2000 Intoduction Increasingly the first point of contact between a customer and a company is at their website - where a staggering amount of consumer data can be aggregated and mined. The Web provides companies an unprecedented opportunity to analyze their customers' behavior and preferences. A company's website, especially one involved in E-Commerce represents a tremendous source of consumer information. A firm's site is a perpetual engine of transactional data that can tell an enterprise who its customers are, what they want and how they want it.