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YouLoveWords sur Twitter : "Découvrez 4 types de contenus innovants à tester en 2016 ! #contentmarketing #digitalmarketing. Brand Content : les nouveaux formats incontournables. Le brand content, contenu éditorial produit par une marque dans le cadre de sa communication, est devenu un outil de communication incontournable.

Brand Content : les nouveaux formats incontournables

Découvrez 4 types de contenus percutants et innovants à tester en 2016 ! Les infographies, déjà has-been ? L’infographie est partout aujourd’hui. Pas une minute sans que votre fil twitter soit envahi d’une infographie marketing. Même si sa capacité à transmettre facilement des informations précises n’est pas remise en cause, son omniprésence a rendue son impact parfois limitée. Les livres blancs interactifs dont vous êtes le héros. Nous ne sommes pas dans les années 90′ mais presque. Le click-to-buy content Le click-to-buy content permet aux utilisateurs de commander un produit directement depuis une vidéo interactive sur un site dédié.

Des formats protéiformes pour consommer différemment le contenu. Pinterest. #Content Repurposing. 7 Ways to Get More Out Of Your Content Marketing Strategy. You’ve decided to pursue a content marketing strategy.

7 Ways to Get More Out Of Your Content Marketing Strategy

You have an outstanding piece of content you’ve spent hours creating, putting your heart and mind into the piece and that is great. Then, you published it. Yet after sometime, you begin to get the feeling, “Maybe I could have gotten more out of my outstanding piece of content.” What could you have done? Sometimes it is hard to realize that content you like and have created with care and thoughtfulness will not get the attention you think it deserves. 1. Whatever outlet you choose – your own blog, a guest blog, a publishing platform – you must be aware of the audience present in that space and choose accordingly. 2. Jessica Kelly sur Twitter : "29 Essential #ContentMarketing #Metrics [infographic] - @DR4WARD, scooped: 29 Essential Content Marketing Metrics [infogra... Linkonomics App Reviews, Ratings and Alternatives - Crozdesk.

Linkonomics App Reviews, Ratings and Alternatives - Crozdesk. Linkonomics sur Twitter : "The #content monster is hungry. Feed it from. Linkonomics sur Twitter : "The #content monster is hungry! Feed it from. Linkonomics sur Twitter : "Feed the #content monster with #smm... Linkonomics sur Twitter : "Feed the #content #monster with - #smm #rocks! Linkonomics sur Twitter : "The #content monster is hungry! Feed it with via @linkonomics_com... Walter Wartenweiler sur Twitter : "The #content monster is hungry! Feed it with via @linkonomics_com...

Linkonomics. Linkonomics sur Twitter : "Feed the #content #monster with (@linkonomics_com)... Walter Wartenweiler sur Twitter : "Feed the #content #monster with (@linkonomics_com)... Linkonomics. Linkonomics sur Twitter : "Tired of #search? Try #content discovery with. Humor Animated GIF. LinkPlugBot sur Twitter : "@Waltika: theatre: who says we can't do Chekhov? > via @linkonomics_com #discovered #content.

David Harewood on black theatre: who says we can't do Chekhov? David Harewood on black theatre: who says we can't do Chekhov? I once heard something that made me doubt an audience's capacity to use its imagination.

David Harewood on black theatre: who says we can't do Chekhov?

It was 2004, and I was performing in an adaptation of Philip Pullman's His Dark Materials at the National theatre. Pullman's remarkable story presents an array of fantastical characters: witches, harpies and a boy with a knife so sharp it could cut the air. Elaine Symons played Lyra, the heroine; I played her father, Lord Asriel. Elaine is Irish; I am black. This particular night, an usher overheard an audience member say: "I'm enjoying it, but I can't work out how a black man could have a white daughter. " When we watch King Lear, we don't really imagine the actor playing Cornwall is actually gouging out Gloucester's eyes, just as we don't really think that the actor playing Othello is really smothering Desdemona (although I'm sure there have been one or two actors who've been tempted).

It's hard to emphasise how important this is. Views will be many and varied. Making Leaders Successful Every Day. War of 1812: History and Facts. How to Improve Your Writing Skills (with Writing Exercises) Expert Reviewed Five Methods:Writing HelpImproving the BasicsReading for WritingPracticing Your SkillsCrafting a StoryCommunity Q&A Perhaps you have dreams of becoming the next Great Novelist.

How to Improve Your Writing Skills (with Writing Exercises)

Or maybe you just want to be able to better express your thoughts and ideas more clearly. Whether you want to improve your writing skills as a creative writer or simply perfect your skills for schoolwork, you can take some steps to learn how to be a better writer. Becoming a great writer—or even a good writer—takes practice and knowledge, but with enough hard work perhaps someday somebody will aspire to be the next you! Steps Method 1 Improving the Basics. 10 Ways to Succeed with Mobile Content Marketing.

There is a seismic shift in media.

10 Ways to Succeed with Mobile Content Marketing

The old guard is ignoring it and new upstarts are embracing it. The eyeball domination that made TV “the” media for the last 50+ years is now moving online. Digital is doing to TV what television did to print and radio. Disrupt and disturb. Digital mobile media is redefining how we read, view and are entertained. For many people the way they consume is not when they use a PC but when they grab their phone from their pocket or purse or swipe their tablet screen. This has major implications for content marketers and the future of content marketing.

God only knows: how the BBC pushed the boundaries of content marketing by @nickykc. When Is a Blog the Right Form of Content Marketing? You've heard the wisdom: "Your business should have a blog.

When Is a Blog the Right Form of Content Marketing?

" "Blogging helps your SEO. " "Why aren't you blogging yet? " According to the experts, a blog will solve all your Internet woes. Blogging will increase your traffic, expand your audience, improve your engagement, position you as an authority, and allow you to shape the message in your space. In fact, blogging is so hyped as a panacea, you'd think that simply adding a blog to your site would also help you find the perfect spouse, cure the common cold, and even turn lead into gold. While I won't deny the power of a good blog on the right site (seriously, as a writer, I'm pro-blog in general) to do all of those good things and more, you should always question anything that's touted as the right answer for everyone (and everything).

Witter / ? Linkonomics sur Twitter : "Need ideas for your projects? Find them on #content... Walter Wartenweiler sur Twitter : "Kick ass #content needed to fuel your #smm efforts? Find it at. Qui Vuong sur Twitter : "RT @linkonomics_com: In need of Inspiration? Find it on - #content... RT @linkonomics_com: In need of Inspiration? Find it on - #content. Witter / ? Walter Wartenweiler sur Twitter : "Feeling lost in your Project? Find ideas with - #content #discovery (via @linkonomics_com) Linkonomics. Walter Wartenweiler sur Twitter : "Researching for your project? Come and do it with - #content...

Linkonomics. Linkonomics. Learn Why Statistics In Your Content Won't Create More Sales - Statistics and Content Marketing In a new report from the B2B Content Academy, 71% of B2B decision-makers claimed articles or sales presentations littered with statistics did not provide true motivation or assistance in their buying decisions, although 82% noted bottom-line results and ROI were important factors to them in the decision-making process.

Learn Why Statistics In Your Content Won't Create More Sales -

Alarming stats, indeed. But here’s the most interesting part about those numbers, as well as the B2B Content Academy itself: they don’t exist. That’s right, I made them up. Did I create these numbers and fake organization as a gimmick to make someone read this article? In my career, I’ve had the unique experience of both creating materials (as a professional writer) and supplying them to my prospects (as a B2B sales consultant). Please don’t misinterpret my statement. Statistics can be self-serving and manipulated. Let’s revisit that first paragraph to re-iterate the point. Key Takeaways Trust is not built with statistics. How Much Equity Should a CMO Get? You Might Be Surprised. A version of this post originally appeared in the Opinion section of Inbound Hub.

How Much Equity Should a CMO Get? You Might Be Surprised

To read more content like this, subscribe here. How much equity should a chief marketing officer get in a startup? That question came up at a recent Massachusetts Technology Leadership Council event, which was hosted at HubSpot and featured David Skok of Matrix Partners as its main speaker. Skok's answer might surprise you. It turns out there's a really big range between the low end and high end of what CMOs get -- and some CMOs will get 5x as much stock as others.

The good news? Skok was speaking to marketers from tech companies in the Boston area. Most of the session involved questions about the funnel and the myriad other topics that digital marketing people worry about: conversion rates, CAC, AQLs, MQLs, SEO, SEM, SERPs, CLV, CPC, PPC, and all of the other alphabet soup of digital marketing. Tumblr’s value to advertisers undervalued ‘by as much as 450%’

If there’s a social/content network that could be voted as most likely to succeed in 2014, it just might be Yahoo’s biggest recent purchase, Tumblr.

Tumblr’s value to advertisers undervalued ‘by as much as 450%’

That’s perhaps odd to say, as the massively popular network of microblogs currently hosts almost 150 million blogs, sees 99 million posts every day, has over 65 billion posts, and has a very nice site ranking of fifth in the U.S. In other words, it has already succeeded.

UGC

4 Essential Copywriting Techniques All Webmasters Should Know. No matter what type of website you operate, it has a purpose.

4 Essential Copywriting Techniques All Webmasters Should Know

Maybe you’re trying to sell products, maybe you’re trying to generate leads for an offline business, or maybe you’re just trying to get people to take action on a social issue that’s important to you. Whatever the case may be, as a webmaster, you’re actively trying to incite others to action. For this reason, it’s important that you understand the basics of the practice known as “copywriting.” Copywriting refers to the process of writing content that inspires people to action, making it a highly relevant field of study for webmasters in any niche or industry. What if consumers performed with brands? Customers remember experiences, not content. Justin Pearse recently wrote a nice article on the state of digital content. He argues that content needs to be thoughtful, meaningful and well executed for it to be effective – it should be less about the brand, and more about the audience. While his argument is absolutely correct, it pivots on the idea that engagement often begins and ends with a piece of content.

SEO

Everything you need to know about 'authorship', 'author rank' and 'social SEO', with Mark Traphagen. An interview by Martin Shervington with the authority on Google Authorship, Mark Traphagen. Here is a video interview I had the honour to conduct with +Mark Traphagen. We cover the subject of ‘Google authorship’ ‘author rank’ and social search engine optimisation. It is over an hour long and crammed through of instructions and tips as well. This blog post will be turned into a full resource on this subject over the coming week. I am organising the transcript for the video and will get it all into shape in good time.

Until then, check out the video and links below – Mark is incredibly knowledgeable on this subject and this interview has been one of my most popular ever. Here is a full transcript of this event for those who would preferred to read instead of watch! New: Listen to the podcast…