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Let’s face it, not everyone has access or resources to employ the premium search engine marketing tools such as Hitwise and Omniture. However, the same type of results can be achieved using tools available to anyone at no cost. Working in an agency and with multiple campaigns, I actually find myself using the free tools more often than the premium tools by way of effectiveness and ease of use. Below are 10 of what I consider the most useful free tools available. While there are many more free resources out there, these 10 (in no particular order) have generated the best results in terms of campaign performance and time efficiency.