Conversion Rate Optimization
< PPC
< Internet Marketing
< waltershustikov
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Let's start by asking one of the most important questions in conversion rate optimization (CRO):
Commonly we hear that a 1% or 2% CR (Conversion Ratio) is good. This expression means that one or two visitors take the desired action in accordance with the site purpose – perhaps they make a purchase, request further information, or download a file. Such numbers mean different things to different people.