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March 2013. Issued monthly, the Mobile Commerce Index report identifies customer mobile commerce use and trends across a consistent sample of clients in various industries including apparel, health and beauty, and home... In 2011, Johanna Murphy, then vice president of e-commerce at apparel and accessories chain Kate Spade, realized she needed a new mobile commerce platform provider. The vendor she was using, a prominent one she prefers to leave unnamed, was quickly becoming too difficult and too expensive to work with. Any change she wanted to make was essentially a custom project, she says, and that was aggravated by the fact that...
The Revenge of Brand X: How to Build A Big Time Brand - on the Web or Anywhere Else (9780967991214): Rob…