What Is Ahead For Online Marketers In 2011: Search Engine Optimization. The upcoming year is bound to be one that if full of challenges and opportunities for online marketers. To help our readers navigate throughout these treacherous waters, we asked some of our most popular contributors for their thoughts on what will be ahead throughout 2011 in a variety of different arenas -- SEO, PPC, Conversion, Local Search, Email Marketing, and Social Media. Each week for the next six weeks, we will present their thoughts on one of each of those fields to help you get off on the right foot in the new year. First up is Search Engine Optimization (SEO). As we head into 2011, what will be important for Search Engine Optimization (SEO)? Andrew Bernero of Relevancy Media -- "Pay close attention to what keywords Google Instant suggests when searching for your power terms and make sure that you have pages that are optimized based on those suggestions, whenever those keywords are relevant.
" David Chapman of* Webrageous Studios -- "Content is King! SEO Myth – “NoFollow” Links Do Not Count As Links in Google | Real Web SEO. SEO Myth – “NoFollow” Links Do Not Count As Links in Google Posted by admin on May, 26th 2010 Many people fall in the trap of buying ebooks online claiming to have the secret of SEO success only to find the ebook is years out of date and has irrelevant SEO knowledge. Another thing these ebooks can contain is misinformation such as the “NoFollow” myth. The NoFollow tag was introduced by Google to stop blog spammers getting lots of free backlinks by commenting on peoples’ blog posts. Blogging software such as WordPress automatically implemented the NoFollow tag on comment links so (in theory) the average blogger would receive much less blog comment spam. This also helped out forum owners whereas people were adding a backlink into their signature which was displayed under every post they made; they could make all these links NoFollow and stop anyone posting rubbish.
Semantic HTML and Search Engine Optimization. By Joost de Valk or How to be a POSH SEO! Introduction So what is POSH? No, it's not just some new clothing fashion hype amongst web designers - POSH is the acronym for Plain Old Semantic HTML. In this article, I talk about why you should use POSH, exactly what you need to do to implement it (many of you are probably doing this already, and a few of you might not even realize it!) Why Should I Use Semantic HTML?
You could just say: "because it's the right thing for the web," but it's benefits go far beyond that. Secondly, SEO and Semantic HTML are close friends. Semantic HTML tries to convey meaning through the words and the tags on a page. Site structure In my previous article on dev.opera.com I talked about site structures, with the aim of providing a clear way for search engines to discover which page on your site discusses which topic - this can be further improved by using Semantic HTML. Page Structure A page consists of a title, one or more headings, and content. Headings, from h1 to h6. My Search Marketing New Year’s Resolutions, 2011 Edition. Looking through some old material the other night, I came across a column I wrote in 2009 about my Search Marketing New Year’s Resolutions. Not surprisingly, like many New Year’s resolutions, some of them didn’t get accomplished. But enough of the world has changed since I inked that column two years ago that I thought it made sense to update it a la 2011.
Here we go! Resolution #1: Integrating SEO & Social Media Marketing (SMM) Strategies Everyone’s doing it, or at least claiming they are. SEO and SMM teams working hand-in-hand, harmonizing messaging across Facebook, Twitter and the like, resonating with a singular voice, engaging users in a conversation that seamlessly unfolds on search results pages and social graphs across the Internet. Easier for small sites and companies to accomplish, not so much for large, matrixed organizations with some of the worlds largest web properties. Resolution #2: Move Away From Last-Ad Attribution & Use A Real Attribution Management Solution.
How to Make Money Online with SEO.