Foundry Group bets $8M that isocket is the “Admeld of premium advertising” By Michael Carney On October 31, 2012 From the outside, online advertising seems simple: Publishers sell ad space, advertisers buy ad space, consumers ignore ad space. But behind the scenes there’s a tangled web of ad tech companies which slice, dice, buy, sell, target, retarget, and optimize these ads in the micro-seconds between when a consumer visits a Web page and the ads are served. The weird thing is, most of the adtech “innovation” around ad exchanges, SSP’s, DSP’s, RTB’s, and private exchanges has focused on “non-premium” or unsold “remnant” inventory.
It’s big but only represents only about 25 percent of total display ad spending. The remaining 75 percent of the market known as “premium,” “direct,” or “guaranteed” inventory was sold the old fashioned way, with a real life human making sales calls and zero technical sophistication. Three-year-old isocket is one of the first companies attempting to automate the sale of premium display ads. Isocket builds tech for direct ad sales. Bebas Font. Shiny Ads Joins PubMatic’s Pool of Partners to Sling Premium Ads. By Michael Carney On August 1, 2012 In the fight to move advertising dollars online, the last thing publishers can afford to do is leave available ad spending on the table. Unfortunately, a substantial percentage of available ad budgets are made up of small, often hyper-local buyers. There are so many of them that it doesn’t don’t make economic sense for publishers to sell to them individually.
Toronto-based Shiny Ads allows publishers to easily aggregate and monetize these fragmented buyers via its self-serve premium inventory platform. Advertisers arriving at a publisher’s white labeled Shiny Ads page simply upload their creative content or build it on the spot, then pay for and target the ad, all without using any publisher resources. For those who generate revenue online via advertising, unlocking this pool of potential buyers is a dream. Today the company has announced a partnership with enterprise digital media platform PubMatic. The Apple ad deemed shockingly egotistical. Once upon a time, large-framed glasses were sexy, as were bushy mustaches. Once upon a time, Apple was a very clever company that wanted to take over the world. Once upon a time, Apple's designers showed themselves to the world in all their glory. Well, almost. I am grateful to Mashable for discovering that Google's Andy Hertzfeld has posted a 1983 video to YouTube of Apple's designers offering interviews that were supposed to be part of a TV ad.
In it, a very young Hertzfeld, as well as designers Burrell Smith, George Crow, Bill Atkinson, and Mike Murray, talk about what makes the Mac so great. Indeed, they gush so lyrically that Hertzfeld explains on his Google+ page that Apple decided not to air any of this footage -- because it was deemed "too self-congratulatory. " Some might find it entirely understandable that Steve Jobs' Apple would be sensitive about egotism. My favorite part, though, is Crow's crowing. Triggit Bet Its Retargeting Biz On Facebook’s Ad Exchange Because It Perfor. “Do we want to bet the company on this?” , CEO Zach Coelius asked his advertising tech startup Triggit when it got a shot to work with Facebook’s ad exchange. It took the chance, raised $7.4 million, and now FBX is performing 36% better than Google’s ad exchange, according to data Triggit released today showing it may have hit the jackpot.
Triggit’s revenue is up 300% since it jacked into FBX. For those less familiar, FBX is Facebook’s cookie-based retargeted ad system that launched in June 2011. It lets advertisers drop cookies on people who visit their site, say to look at a pair of shoes they might buy, then target them with ads on Facebook promoting those same shoes to get them to go through with the purchase. Retargeted ad exchanges like Google’s AdX have been around for awhile, and many advertisers have big retargeted ad budgets that Facebook wants to tap into. Triggit’s bet is panning out. New Data Shows FBX Is A Winner. YouTube PrimeTime: Ashton Kutcher's Thrash Lab Goes For 'Cultural Relevance. Ad Fab: Hot startup makes a splash on Facebook... at logout. Fab, a social media-driven online retail site, is growing fast -- like 1-million-users-a-month fast -- and it's going all out to propel that growth by buying up the splashiest display ad Facebook offers.
Never mind that some marketers complain about the effectiveness of advertising on Facebook. Fab founder and CEO Jason Goldberg says Facebook ads pay off, and then some. Which is why for a 24-hour period -- which started at 9 p.m. PT Thursday night -- Goldberg ponied up an undisclosed amount to buy Facebook's so-called "log-out" ads that appear when members sign out of the site. How many of Facebook's roughly 550 million daily users actually log out of the site daily is unclear, and Facebook isn't saying. "We have a much broader partnership with Facebook -- we're spending millions of dollars on Facebook right now and it's delivering better returns than any other advertising," says Goldberg, who says he didn't pay the $700,000 it reportedly cost to buy a Facebook log-out ad for a day.
St. Louis: A Model For Aspiring Tech Hubs. Can the Bronx become a startup hub of its own? The whole world has spent enough time speculating over what will and won’t become “the next Silicon Valley,” but no matter what you think, the tech industry as a whole is growing world-wide and that’s what really matters. Being based in NY, I’ve seen first hand how quickly the startup scene is growing here, but most of the attention NY receives is directed right into the heart of Manhattan. From there, Brooklyn is gaining ground as a fine alternative that’s close by, with cheaper rent and more space, but what about the other 3 boroughs in this fine city? Queens and Staten Island certainly deserve a watchful eye, but believe it or not, the Bronx has gotten quite a bit of attention this week, namely with the announcement of an upcoming incubator: Startup Box: South Bronx. Here’s what we’ve heard: NY Daily News notes how “the Bloomberg administration last year launched the Sunshine Bronx Business Incubator in Hunts Point.
Source: NYConvergence.
Boost. ISPA. Industry-Wide Cause Marketing: Getting Competitors and Vendors.