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Legal
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3 new Google Searche patents
While none of Google’s proposed patents look into business strategies that social networking ad agencies haven’t tried already, says Hussein Fazal, CEO of Toronto-based agency AdParlor, its language-processing and pattern-recognizing algorithms are probably key to the whole enterprise. However, Google did not disclose its particular pattern-searching algorithms, and a Google spokesperson declined an interview. AdParlor’s ad targeting, Fazal says, typically examines four or five factors, such as a social-network user’s gender, age, and location.
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Licence globale
LPP en Suisse
Création société en Suisse
Le Droit sur Internet
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