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KPIs - metrics and tactics (WIP)

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Slides from my "Startup Metrics for Pirates" talk at Rethink Hawaii / Startonomics Hawaii (Nov 2009) Startup Metrics for Pirates (Startonomics Hawaii Nov 2009) http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-startonomics-hawaii-nov-2009

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) http://www.startuplessonslearned.com/2008/09/three-drivers-of-growth-for-your.html The three drivers of growth for your business model. Choose one.

User retention I've previously written a lot about metrics and user acquisition - just look at the left bar of this blog - but have not written much about metrics and user retention. http://andrewchen.typepad.com/andrew_chens_blog/2007/12/4-scenarios-for.html

http://andrewchen.typepad.com/andrew_chens_blog/2008/03/facebook-viral.html Virality limited by retention Previously, I discussed how you can mathematically model the viral acquisition process, particularly as you hit the network saturation point. However, while the model shows a growth curve for cumulative users, it doesn't take into account how retention metrics fit in.

Additionally, a 404 Not Found error was encountered while trying to use an ErrorDocument to handle the request. Virality coeff calculation http://robert.zubek.net/blog/2008/01/30/viral-coefficient-calculation/

http://info.rjmetrics.com/blog/bid/44962/New-Data-on-Twitter-s-Users-and-Engagement Twitter KPIs How We Did It (Again) We are not associated with Twitter in any way and have no direct access to their backend data.

Twitter low retention http://blog.nielsen.com/nielsenwire/online_mobile/twitter-quitters-post-roadblock-to-long-term-growth/ David Martin, Vice President, Primary Research, Nielsen Online

Fascinating study in the Harvard Business Review about twitter . It looks at 300,000 users and covers differences in behavior between men and women, # of followers and # following. But most interestingly, it looks at usage: http://lsvp.wordpress.com/2009/06/03/median-of-tweets-1/ Twitter: median tweets = 1

In-Depth Exploration of Twitter

So what accounted for the tremendous growth in March and April? In March, Twitter started to attract significant media attention after Compete.com reported that the number of Twitter users had skyrocketed in February. http://www.sysomos.com/insidetwitter/ The full report