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Freemium

< Social web business models < Web finance & business models < Web industry < wallen

Overview http://www.avc.com/a_vc/2006/03/my_favorite_bus.html It works even better with web native services.

To start with, A VC view on what was not yet called "freemium" by wallen Apr 24

The revenue side http://wallen.typepad.com/wallen/2008/10/freemium-can-be-a-viable-revenue-model-sometimes.html This server could not verify that you are authorized to access the document requested.

This pearl is my general point of view on freemium from a revenue side perspective. by wallen Apr 22

This map includes 2 main branches. 1) posts on freemium, 2) data points on like convertion rates, price points. A small branch on recent social networks going for freemium by wallen Apr 22

http://wallen.typepad.com/wallen/2009/01/the-cost-drivers-impact-on-socalled-freemium-models.html This server could not verify that you are authorized to access the document requested. The cost side

... but marginal cost needs to be taken into account by wallen Mar 1

Diversity of freemium models http://www.longtail.com/the_long_tail/2008/11/finding-a-freem.html A good roundup of revenue models from Mashable, with examples and interviews with entrepreneurs in each. The five are: Freemium, Affiliate, Subscription, Advertising and Virtual Goods. Mon, 13 Jul 2009 00:57:00

The various freemium models. We often refer to number 2 (featured limited) in the web but there are actually others. Though I question thatsome of them are more a pure marketing technique rather than a endogenous sustainable business model (cf. marginal cost issue discussed earlier). by wallen Mar 1

Academic papers for motivated people

Which service could do it? http://techcrunch.com/2009/05/23/free-to-use-pay-to-play/ I bring them up because they recently decided to move forward with a freemium model in a serious way for the first time last week. As a large service with a rabid fan-base, this seems like a brilliant move.

KSF of freemium http://www.longtail.com/the_long_tail/2008/11/the-miraculous.html A good roundup of revenue models from Mashable, with examples and interviews with entrepreneurs in each. The five are: Freemium, Affiliate, Subscription, Advertising and Virtual Goods.

A deep dive on the necessity of scale for freemium to work by wallen Mar 1

http://www.emarketer.com/Article.aspx?id=1006660 Those predictions are interesting in light of a September 2008 study by Rubicon Consulting . Which price point ?

What is the right price point? Very difficult to know. Here are some interesting stats. by wallen Mar 1

Click to download Freemium spreadsheet http://andrewchenblog.com/2009/01/19/how-to-create-a-profitable-freemium-startup-spreadsheet-model-included/ How to create a profitable Freemium startup (spreadsheet model i

5 key lessons to make it work Today we have a fantastic guest blog from Ranjith Kumaran, on his adventure going from an ad-supported free service to a subscription-based freemium model. Ranjith is the Co-Founder & CTO of YouSendIt.com , a Silicon Valley company that allows businesses and individuals send, receive and track digital content securely and easily. Enjoy! http://andrewchenblog.com/2009/03/09/free-to-freemium-5-lessons-learned-from-yousenditcom/

http://news.buzzgain.com/how-to-define-%e2%80%9cauthority%e2%80%9d-on-the-web-21-metrics-from-buzzgain/ 1. Blog content and tags for a vertical – in this case social media. Its an exhaustive list of about 25 to tags ranging from facebook to personal branding and from social news to blogging & blogs. Metrics to track with freemium

Case Studies in Freemium: Pandora, Dropbox, Evernote, Automattic That’s what some startups say is the key to success in the freemium business. But the biggest reason the five presenters this morning at the Freemium Summit in San Francisco — Pandora, Dropbox, Evernote, Automattic (see disclosure at the bottom) and MailChimp — are doing well is because they have great products that people want. http://gigaom.com/2010/03/26/case-studies-in-freemium-pandora-dropbox-evernote-automattic-and-mailchimp/

A good roundup of revenue models from Mashable, with examples and interviews with entrepreneurs in each. The five are: Freemium, Affiliate, Subscription, Advertising and Virtual Goods. Real life benchmarking on pricing and conversion rates http://www.longtail.com/the_long_tail/2008/11/freemium-math-w.html

A deep dive on the conversation rate by wallen Mar 1

Sources of convertion rates

http://techcrunch.com/2010/03/16/live-blog-spotify-ceo-daniel-eks-keynote-interview/ Spotify 5% conversion A: It was a key decision, and one reason we’re a native app. Helps offload bandwidth. P2P actually helps Spotify and users, it will take tracks on your friends and coworkers on same local network and stream to them so it’s faster.

Towards end of the interview, Spotify CEO says they have a 5% conversion rate to premium by wallen Mar 17

Funding: $183M http://eu.techcrunch.com/2010/09/15/spotify-10-million/ 10 million users have tuned in to Spotify so far, but only 1 out of 20 pays for it

Evernote case

UPDATE: Someone who wants to remain anonymous suggests that the $100 million “Proposed Maximum Aggregate Offering Price” that Skype’s owners have filed with the SEC is merely a placeholder. Which means the company may ultimately seek to raise much more. http://allthingsd.com/20100809/big-tech-ipo-of-the-day-skype-tries-to-dial-up-100-million/ Skype: 6.5% conversion at $96/year

A spat among professional networks: Class war | The Economist

Freemium conversion rates 1% for LinkedIn, 10% Viadeo, 18% Xing by wallen Sep 28

Xing real figures

One of the best source of social web revenue and cost benchmarking: Xing - a european competitor of LinkedIn - is a public company so all reports are public... by wallen Apr 24

Case study: AdultFriendFinder

An interesting case study with real numbers by Futuristic Play by wallen Mar 1

though the site itself is not mainstream for most web entrepreneurs by wallen Mar 1

SEC documents from Adult Friend Finder

The SEC document source of all hte numbers for those who want to make alternative analysis by wallen Mar 1

Price points: Site Meter

Price points: TypePad

Price points: Ning (at bottom)

Price points: LinkedIn

The NY Times' Freemium Strategy

There's Money to be Made in "Premium Privacy" Says VC Fred Wilson

Yep. Though it's a change of paradigm and it requires that the service started 100% public. It's interesting to see that while before "private" was sort of a requirement, now "public" is the norm and hence "private" could be monetized. by wallen Jul 28

Monetize privacy... Sounds interesting... by nicolas Jul 23

Freemium + Emergence Capital Partners

Freemium + Emergence Capital Partners Freemium Freemium monetization business coaching Freemium BM [+]
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