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Evernote case

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http://www.crunchbase.com/company/evernote Evernote received $20M in Series C funding. (10/19/10) Evernote | CrunchBase Profile

http://toddsattersten.com/2010/02/fixed-to-flexible-interview-with-evernote-ceo-phil-libin.html Todd Sattersten: Fixed to Flexible Interview with Evernote CEO Phil Libin I don’t know much about the black-art of pricing, so for my last 13 hour flight to Japan I brought three books on pricing strategy on my Kindle and a copy of the Lord of the Rings trilogy, “just in case”. Wound up reading LotR for the sixth time and still don’t know anything about pricing. Well, I know one thing: there will always be a free version of Evernote, and it will always be the “main” version. T: Many entrepreneurs are at home dreaming of their version of Evernote, lured by extremely low cost of bits.

The idea of a life recorder that captures every moments of your life on video is still a bit of a tech fantasy, but an early version of the life recorder already exists. It is called Evernote , the popular iPhone (and now Android ) app which lets you record your memories by snapping geo-tagged photos, making voice notes, or just text notes and making it easy to search through them. Evernote does not yet support video recording other than as an attachment (for premium subscribers), but when that becomes more practical it will. “Evernote is definitely positioned to be the lifelogging tool of choice,” says CEO Phil Libin. “That ambient video capture was my original plan for Evernote—always recording, not storing, you bookmark it—that is exactly what we want to do.” Next year Evernote will introduce voice search, which will be a big step towards that ultimate vision (if you can search audio, you can search through what was said in videos). http://techcrunch.com/2009/12/30/evernote-two-million/ Evernote 5% conversion

http://techcrunch.com/2010/08/17/evernote-4-million/ Evernote Is Still Growing Like A Weed, Hits 4 Million Users Evernote , the ‘memory enhancement’ service that allows one to capture, organize, and find information across multiple devices and platforms, is gaining new users at a fast clip. As you can tell from the graph above, the Mountain View startup needed 446 days to get its first million users , 222 days to get to its second million , and 134 days to get to its third . But it only took Evernote another 108 days to reach the 4 million users milestone, the company is set to announce later today.

Case Studies in Freemium: Pandora, Dropbox, Evernote, Automattic and MailChimp http://gigaom.com/2010/03/26/case-studies-in-freemium-pandora-dropbox-evernote-automattic-and-mailchimp/ That’s what some startups say is the key to success in the freemium business. But the biggest reason the five presenters this morning at the Freemium Summit in San Francisco — Pandora, Dropbox, Evernote, Automattic (see disclosure at the bottom) and MailChimp — are doing well is because they have great products that people want. They’ve been able to get those products to a broad audience by using the freemium model — that is, offering a free service with the option to upgrade. It’s an increasingly important business model, but one that’s hard to navigate, so their anecdotes, open sharing of data, and lessons learned were really valuable.

The idea that “the best product doesn’t always win” is something that gets repeated fairly often, but Phil Libin, chief executive of notekeeping and memory aid startup Evernote , declared recently that it’s “complete and utter bullshit, totally wrong, totally pernicious.” “Anyone who’s telling you this wants you to fail,” he added. Libin was speaking last week at the Founder Showcase, a gathering of graduates from the Founder Institute for training startups. The video of his talk is now viewable on Vimeo, and I have embedded it below. So, okay, it is literally true that the best product doesn’t always win. However, when people make that statement to entrepreneurs, Libin argued, they’re actually trying to say that you need to divide your resources between building a good product and other things like marketing. Evernote CEO calls BS on “the best product doesn’t always win” (video) | VentureBeat http://venturebeat.com/2010/05/28/evernote-best-product-founder-institute/

Last Wednesday, Evernote made the BIG ANNOUNCEMENT they had been marketing for July 14th — it came with a party and everything. Unfortunately, none of what I was hoping would be in the latest release has come about yet; namely the ability to share notebooks via the desktop and mobile apps (and social sharing!). What Evernote did announce was Evernote Trunk , a central repository for API-connected services and devices. While this is not exactly as awesome as what I felt the hype promised, it is a very useful way to find other great services to work into your workflow — and it may well be another revenue stream for Evernote. http://www.40tech.com/2010/07/18/evernote-trunk-less-than-hoped-for-but-a-nice-addition/ Evernote Trunk: Less Than Hoped For, But A Nice Addition | 40Tech