scale needed given price levels
http://wallen.typepad.com/wallen/2009/01/advertsing-prices-relatively-stable-in-q4-2008.html
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At this price levels, it takes ~3bn page views to generate 1m revenues. Let's say you have 200 page views per month per user (Facebook is at 600). This means that with only display ads, you need 1m users to have 1m yearly revenues.... shows again that scale is what matters... by wallenMay 4, 2009
Mind you this is only display ads. If you include, other format average prices go up. by wallenMay 8, 2009

