EVERGREEN IP. Create Your Own Innovation Definition. As part of my auditing process, one of the key questions I ask is: what was the most recent innovation in your industry? Depending on how this question is answered, it will tell me a few things: How this company both defines and perceives innovationIf they are focused on innovationIf they are keeping tabs on their respective industry That question is followed up with a similar but less obvious question: who is the most loved in your industry and why?
This one tells me if they even care about delighting their customers. But it can also tell me if they associate customer loyalty with innovation. Anyway, the point is that the initial question, “what was the most recent innovation in your industry?” It is very simple, if your company says that innovation is a strategic priority, but there are no “innovation breeding habits” on display, you will not innovate. It is like strategy, if no one understands what the company’s strategy is, then all is lost. Concreteness is very important. Blog: Innovation, Idea Management, Collective Intelligence, and Crowdsourcing for the Enterprise.
Michael Schrage, a research fellow at MIT’s Sloan School’s Center for Digital Business and author of “ Serious Play ” and “ Shared Minds: The New Technologies of Collaboration ,” is considered to be one of the world’s most innovative thought leaders on innovation. His newest – and first – eBook, “ Who Do You Want Your Customers to Become? ,” argues that “Innovation is not just an investment in product enhancement or customer experience; innovation is an investment in your customer’s future, a human capital investment in who your customers really want or need to become.” We recently spoke to Schrage about his eBook and his innovative ideas about innovation. Citing examples of everything from Henry Ford to luxury brand marketing, Schrage explained how a focus on investing in customers completely changes – and drastically improves – the ways in which organizations innovate. How did you start exploring the idea that innovation should be seen as an investment in customers?
Phenomenology Online » Inquiry. Inquiry Epistemology of Practice Methodology Methods and Procedures Orientations in Phenomenology Sources of Meaning Writing Phenomenology is an influential and complex philosophic tradition that has given rise to various related philosophical movements such as existentialism, poststructuralism, postmodernism, feminism, culture critique, and various forms of analytical and new theory. But phenomenology may also be considered a human science method: a profoundly reflective inquiry into human meaning. We may distinguish various traditions or orientations such as transcendental, existential, hermeneutic, historical, ethical, and language phenomenologies; Phenomenological inquiry probes and draws from different sources of meaning; Phenomenological inquiry can be understood in terms of the philosophical or methodological attitudes associated with the reductio and the vocatio; Ultimately phenomenological inquiry cannot be separated from the practice of writing.