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Content Management: Why Do You Need Content Management? Why Learn HTML When Content Management Tools Are Available There are many opinions on the subject, but the reality is that the debate may be short lived. As Web content managers come more on the scene, it is easier and easier to put up Web pages with no knowledge of HTML. What is a Content Management System Content Management Systems come in all shapes and sizes. Chances are, if you've put up a Web page on a free Web page server or ISP you've had access to a rudimentary content management system. Several years ago, when I worked at Netcom, they had Personal Web page space, and to add to your pages you had to use a tool called "PBuilder".

PBuilder allowed anyone with a Netcom account to create a Web page from a template and put it up on our Web server. Companies then saw that this could be useful within an organization. This situation causes a lot of stress for both the Web group and the PR team. Next Page > Content Management in a Corporation > Page 1, 2, 3 Previous Features. Why Twitter And Foursquare Are Dying. What Will Advertising Agencies Look Like in 2015? | Agency News. How To Create A Modern Press Release. In SitePoint’s latest book, Online Marketing Inside Out, Brandon Eley and Shayne Tilley show you what makes up a modern online marketing strategy. Email campaigns, advertising, SEO, social media, and more – it’s all in this book! In this excerpt from the book, Brandon Eley explains what makes up a 21st century press release.

The marketing landscape has changed dramatically in recent years. The reliance on the mainstream media to break stories about companies and products is waning, while the number of press releases grows daily. It’s increasingly difficult for small and medium-sized businesses to gain mainstream coverage from conventional media forms. So, rather than narrow their focus towards journalists in the hope of hitting the publishing jackpot, small and medium-sized companies are now producing press statements that target web site publishers and bloggers relevant to their niche, as well as targeting customers directly.

What is Public Relations? Press Releases Start now! Make It Easy. Social Media: 4 Steps to an Effective Marketing Strategy. Many small businesses are experimenting with social media to market their products. Based on my observations, however, most are doing it in piecemeal fashion, without a coordinated, overall strategy. In this article, I present a practical, four-part social commerce strategy that minimizes the time required and that recognizes the overall purpose is to grow sales.

Because I am a fan of alliteration and use it as a mnemonic device, each of the four elements begins with the letter “C.” Content Think of social media as a form of content marketing, which is the creation of content for the purpose of engaging customers and prospects. One example of this approach is Ice.com, a leading online jewelry retailer, which publishes Sparkle Like the Stars, a blog focused on celebrities and their jewelry. Two factors are helpful for creating a cogent content marketing strategy: developing an editorial calendar and determining the frequency of the posts.

Editorial Calendar. Communication Conversation Tools: Digital Asset Optimization - Evolved Search Engine Optimization. The search marketing industry is rich with acronyms: SEO, SEM, PPC, ROI, SERPs (even LMAO) as well as buzz phrases such as “search engine optimization” and “social media optimization”. Do we really need another? One of the few things to be counted on in search marketing is that there will be change. That change comes in many forms including search engine algorithm changes (albeit more gradual than large, single events), changes in consumer search behavior and the introduction of evolving search channels such as social search and the semantic web.

With these changes come opportunities whether they are consumer, search engine or marketing driven. How is “DAO” different than “SEO”? It’s not enough to retain a competitive advantage with search driven online marketing programs though a singular focus on web page optimization. Search engines want companies to publish more content because it provides them with more inventory against which they can run advertisements.