5 Social Media Monitoring Tools to Simplify Your Marketing. Are you measuring your social media efforts?
Do you know what’s working? Over the years, there have been dozens of social media monitoring tools launched, but not all social media monitoring platforms are created equal. In this article I’ll show you five platforms that may work for your business. Social Media Monitoring 101 Before taking a closer look at these platforms, here are a few questions you’ll want to answer first. What Does Your Business Need to Measure? The most important thing to establish before selecting a monitoring tool is what you’re actually going to measure. It's important to determine what you want to measure. These measurable outcomes, or key performance indicators (KPIs), are agreed-upon metrics that will help you determine whether your social media marketing efforts are successful.
Some of the more popular metrics are outlined below: Reach. What’s Your Budget? Do you have the internal resources to sort, monitor and manage all of that data? Ask More Key Questions Spredfast. 15 tools that may come in handy in your online life. In time, I’ve came across many tools which I found very good or at least interesting because they were covering things that the popular tools didn’t.
Some of the tools are for Web Analytics, some are for Social Media Monitoring, some are for website improvements and some are just for fun. Let’s get started, check out the 15 tools that may come in handy in your online life, below: 1. Piwik - The Free Web Analytics Software Piwik is a very interesting Analytics Platform, it offers you a bit more information than Google Analytics. The platform has to be installed on a server to use it, it can be the server where you keep your website or even another one. 2. Facebook, Twitter, G+, Youtube, Vimeo, Pinterest, Xing, Foursquare and all the other social networks need special sizes for their profile images, cover photos, highlighted posts, applications, background images and lots and lots of more types of images. 3. I’ve talked in a previous article about this incredible tool. 4. 5. 6. 7. THE Social KPI: Time to Insight - Measurement Matt. Infographic: A New Social ROI Framework.
By Mike Lewis | September 20, 2012 Marketers across the globe are trying to answer the most important question about what they do – namely, can they quantify the value they provide to the business and show that the funds and resources invested in marketing, including social marketing, do indeed pay back?
Our State of Social Media Marketing Report confirms that measuring social marketing ROI is the leading challenge for marketers, as indicated by 57% of respondents. To address the social ROI question, Awareness developed a new framework for measuring social marketing value. We posit that social marketing value has two sides – overall social marketing contributions to the business over time (usually measured year-over year), and specific social marketing contributions to customer engagement and sales (usually campaign-based and short-term). For more about the new social ROI framework, download the full free white paper. Mike Lewis @bostonmike Mike Lewis About me? Social Media is NOT Rocket Science. This post is different than most that I write. I have a simple message to get across today and I hope you hear it loud and clear. This post started out as a Twitter discussion, then Facebook discussion.
You are now getting my head and heart in 140+ on a subject I am obviously very passionate about. Do the work you need to do within your business to drive real results. There is no magic pill, secret sauce or snake oil social media consultant that can teach you the tricks for overnight fame, fortune & online success.
Roll up your sleeves and integrate social media into your business, not your business into Facebook. Stop thinking you can buy Twitter followers and Facebook likes. Set your goals then implement a plan to achieve them. I have a real life quick case study for you. -Currently trending on twitter for topic of #contentmarketing - Blog traffic out the roof -1000′s opt-ins to our email list -More qualified leads and business (i.e., $$). 1. Calculer le ROI des Media Sociaux [SEOMoz.