When comparing social media traffic to other forms of traffic, such as search engine, the numbers typically are going to look rather bleak. While you’ll hopefully see a spike in number of visitors and pageviews, that will often be accompanied by higher bounce rates, lower pageviews per visitor, and a lower average time on the site. With stats like this many bloggers wonder if social media traffic is even worth the time and effort. Despite the tendency of many social media visitors to quickly exit your site and move on to the next one, there are still some very convincing reasons why you should care about social media and why it is worth your time. 1.
<img class="aligncenter size-large wp-image-50404" title="houghland_story" src="http://www.wired.com/images_blogs/business/2012/05/houghland_story-660x439.jpg" alt="" width="660" height="439" /> NEW YORK — In the middle of the real social-media boom, advertisers and marketers are still getting a feel for how it can best be used to reach their audiences. Curtis Hougland, the CEO of the PR firm Attention, told Wired’s Disruptive by Design business conference Tuesday that much of the social-media strategy employed by marketers today follows guidelines that are based on common myths:
If you own a business (and I do consider a blog a business) then you most likely have either heard about the benefits of owning a fan page and using it to drive traffic to your blog, attract opt ins, interact with likeminded people, and so much more. Or you are looking into it as a future investment for your blog or small business. As someone with well over 20,000 Facebook fans I thought I’d share the various methods I’ve used in the last 8 months or so that I’ve had it, in the hopes of helping others to grow their own. For the record, Facebook is the second highest traffic website with 135 million unique visitors each month, if you are able to siphon off even a small portion of that to your blog I’m sure you’d be happy as traffic is truly the lifeblood of a blog, and without it things can be very lonely indeed.
Social media marketing is dominated by Facebook with research revealing that over 90% of all social marketing endeavours include a Facebook marketing campaign. Twitter is still used by brands and organisations to engage with an audience and run marketing promotions but its lack of a self service advertising platform has restricted its ease of use as a marketing tool. There are many ways to market on Facebook including paid self serving banner ads that can be the catalyst to kick off an immediate start to a Facebook marketing campaign or creating custom tabs to capture Facebook “likes” Many companies marketing teams are still learning to optimise and utilise the reach and the power of Facebook’s 800 million users as a marketing platform, from when to post an update to what are the best tactics to implement. Here are some infographics that will provide some tips, tactics and insights into the world of Facebook marketing.
Social Media and Content Marketing are two of the hottest topics in our industry today.
Image by rzymu on BigStockPhoto.com People browse differently on mobile devices than they do on their desktop computers M obile device users don’t typically “surf” the Internet using mobile devices. Their motives tend to be more intentional and action-based.
There’s a deep, dark secret that the social media marketers don’t want you to know. It doesn’t matter what your social media strategy is unless it includes what you expect the prospect to do after they find you through social media. You can have the biggest following on Twitter and Facebook and Google+ , the best videos on Youtube and a constant flow of repins on Pinterest and still not make a single sale.
New Media Business Models
In the race to social media influence, brands, professionals, and organisations have been tripping over themselves to ‘get social’. It is now fairly uncommon to find a brand that does not have at least one social media profile or what I like to call branded social space. The trouble with some branded social spaces is that, in many cases, they are branded spaces. The social is missing. The motivation has been to collect fans and followers, which have resulted in many branded social spaces not actually providing any entertainment or value. Back in the day, before social media was the social media we see today, virtual communities facilitated the two-way interaction.
Want to make the most of the social web? It's more complicated than just posting status updates at random and seeing what sticks. When is Facebook most effective? When are you better off using Twitter , or LinkedIn ?
I’m addicted to slideshare and after reading a bunch of re-tweets about the Top 10 Social Media Presentations I thought it might be useful to post them on Digital Buzz! There would be 100+ Social Media Presentations on SlideShare but this is just about the Top 10 Presentations you’d actually want to spend the time reading! Some of the social media presentations loose their punch with out the speaker actually talking you through it, but I’m sure you’ll all find every side valuable. Note: Some are a little basic while others are much more advanced so there is something for everyone here! (via eConsultancy )
Presentations are a great way to consume information and learn about new topics. Unfortunately, we don't all have the time and money to spend traveling to conferences to see them in person. Fortunately, the web has helped solve this problem by making it easier to share and watch presentations . Slideshare has become a powerful resource for discovering new ideas.
The other day I had the opportunity to have a conversation via Skype with THE Social Media ‘Profit,’ Lon Safko. We had a great discussion on several topics regarding the social media and marketing industries. One of the big take-a-ways from our conversation on social media and marketing success is producing great content. Lon, graciously wrote a blog post for us about creating content to ramp-up your online presence!
It was a huge year for Social Media and here is a great infographic that rounds up the key Social Media Statistics to kickoff 2012 . It’s pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million in a single year. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone. A few interesting take outs for social media statistics in 2012 :
Liana Evans | February 23, 2011 | 5 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/social/social-media;page=article;artid=2028067;topcat=social;cat=social-media;static=;sect=site;tag=google;tag=radian-6;tag=twitter;tag=compete-com;tag=quantcast;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/social/social-media;page=article;artid=2028067;topcat=social;cat=social-media;static=;sect=site;tag=google;tag=radian-6;tag=twitter;tag=compete-com;tag=quantcast;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a> Before you decide to implement any tactic in social media, the first question you should ask is "Why?"