Promoting SME internationalization. In a globalised world, SMEs need to be able to confront an increasing competition from developed and emerging economies and to plug into the new market opportunities these countries will provide. There is a direct link between internationalization and increased SMEs performance. International activities reinforce growth, enhance competitiveness and support the long term sustainability of companies. Yet European SMEs still depend largely on their domestic markets despite the opportunities brought by the enlarged single market and by globalization at large. SMEs play a pivotal role in the EU economic developments and the Commission gives utmost importance to its prosperity. The following initiatives are taken at EU level: In line with principle ten of the Small Business Act, EU business centres helping the EU SMEs to enter third-country markets were established in India and China.
Study on Support Services for SMEs in International Business 2013 The new strategy sets out 6 fields of action: EU supporting SME internationalization. Key Concept: community. In the race to social media influence, brands, professionals, and organisations have been tripping over themselves to ‘get social’. It is now fairly uncommon to find a brand that does not have at least one social media profile or what I like to call branded social space. The trouble with some branded social spaces is that, in many cases, they are branded spaces.
The social is missing. The motivation has been to collect fans and followers, which have resulted in many branded social spaces not actually providing any entertainment or value. Back in the day, before social media was the social media we see today, virtual communities facilitated the two-way interaction. The communities were run by the community members and grew from their participation. To me, social media or branded social spaces are the next evolution of the virtual community. To develop an effective social media strategy, it would be recommended to think about the reason for doing so. The Reason for Community Purpose. Approach idea: start to finish. Virtual Assistant Forums. Lacking: Social strategist. 7 Steps to a Simple Social Media Strategy. Social media can transform your business from foundering to flourishing.
Here's how to devise a strategy. March 27, 2012 If you do a search on social media, social media strategy or social media for small biz, you'll get millions of results. 14,753,645 to be exact. I counted. Okay, just kidding. What's not a joke is how important and how overwhelming social media can be for small business. What should our profile say? A strategy—a simple, actionable strategy—tells you what to do, how to do it, and when to do it for maximum results, as best fits your company. 1.
Don't get lost in the details here; use the demographic research you've already done, or just answer each question as quickly as you can from what you already know or with a minimal amount of research. Who are you trying to reach? 2. In order to create a message that matters to your customers, you need to talk about what they care about: their problems, their pain points. What are your customers' pain points/problems? 3. 4. 5. 6. 7. How-To: Start a Social Media Strategy. We all have problems. And while we can spend our Mondays complaining about the snow, or the lack of event attendance or the disgruntled members, sometimes it’s simply more therapeutic to poke fun at them (our problems, not our members).
That’s why we started the Monday Assoc Life Funnies; we’re taking the problems we see every day, and turning them into hilarious animated jokes. The first Assoc Life is about social media strategies. You’ve heard that social media is the silver bullet, right? Build the Facebook page and all of your problems will be solved. But is it really the case? No. You need a plan, or better, a strategy. A good social networking strategy will identify your overall objectives, and keep you on track to reaching them successfully. Why: Why are you doing this? These are just some of the factors that will have an impact on how successful you are at your social media efforts. If you haven’t already, make 2012 the year that you build your social media strategy.