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by Guest Contributor Joseph Shahadi, also published at VSthePomegranate What do you think? A few months ago, I got into a fistfight on the subway. I was coming home from work and it was packed. There was this gawky twelve year old kid standing nearby.
Oxford Learning Lab http://www.oxlearn.com is a channel dedicated to marketing strategy masterclass. We work in collaboration with internationally recognized experts. You can find videos about Brand Management, Marketing Communication, Marketing Planning, Key Account Management, Sales Management and Internet Marketing.Please visit our website http://www.oxlearn.com to access a variety of articles, podcasts, videos, graph, pictures and much more. <p style="text-align:right;color:#A8A8A8"></p>
Here is a list of websites we have featured in the past that might come in handy. Remember to set FuckingHomepage.com as your start page if you haven’t already. Educational/Learning khanacademy.org - video lectures on just about any subject ted.com - lectures by smart people academicearth.org - classroom lectures freerice.com - expand your vocabulary while feeding the hungry lizardpoint.com - a collection of geography quizzes mathrun.net - timed math quizzes classicshorts.com - the best short stories erowid.org - learn about drugs qwikia.com - turn a Wikipedia article into a video unplugthetv.com - a collection of intellectually stimulating videos factsie.com - a place to learn amazing and unusual historical and scientific facts Learn Skills
A Simple Framework to Develop Deep Strategic Understanding in Uncertain Environments « Silberzahn & JonesIn a previous article, we discussed how, when facing an uncertain situation, a deep understanding of the present beats prediction about the future . One tool that Milo and I developed for strategists to think in detail about the present – in other words to answer the pretty basic strategic question “What is going on?” – is a refinement of a framework developed by the historian Ernest May and political scientist Richard Neustadt. We call it the “KPUU framework”. It demands strategists answer and drive towards discussion (and perhaps agreement about) four simple questions about a situation.
Update: I have now completed this communications planning series and have republished all of the posts as a free strategic communications Planning eBook . Is there such a thing as an ideal communications plan template? What would it look like? I’ve spent most of the last few years surrounded by communications and marketing plans (comm plans, for short). I studied them at university, proposing (what I thought were) reasoned solutions to other peoples’ problems. I then joined government and spent a lot of time reading other peoples’ quality assessments and edits on plans and learning from them – what worked, what didn’t work, where the common gaps were and what the essential information was.
by Tony Schwartz | 10:58 AM January 17, 2011 Change is hard. New Year's resolutions almost always fail. But at The Energy Project , we have developed a way of making changes that has proved remarkably powerful and enduring, both in my own life and for the corporate clients to whom we teach it. Our method is grounded in the recognition that human being are creatures of habit.
At ProfHacker, we write a lot about backing up your files , because it’s one of the simplest things you can do to make some future day easier (and possibly prevent months or years of work from being lost). With cloud-based backup solutions, backups are easy to set up and automate. Six or seven years ago, whenever I heard a story about someone experiencing a hard drive crash, it was a tale of stress and woe.
California Milk Processor Board Keeps Dreaming by Karl Greenberg over 1 hour ago The California Milk Processor Board is extending its dream-themed campaign under its "Got Milk" umbrella. The somnolent campaign continues the idea that, since milk has tryptophan, it is good natural sleep aid if you have a glass before hitting the sack. ... Twitter's Vine App Update Allows More Sharing, Web-Embedded Video by Steve Smith 3 hours ago The version number update to Twitter's video app Vine adds features that marketers could find especially helpful. With its iOS update available over this past weekend, Vine now allows app users to share videos posted by others on their own Twitter and Facebook networks. ...
BlogFrog, a company that specializes in social media marketing technology, today unveiled its Influencer Marketing platform for marketers. Using BlogFrog, brands can identify and reach out to social media influencers (active bloggers and Facebook, Twitter, and other social platform users) with relevant content. In addition to being fully automated, the BlogFrog platform includes a searchable database of more than 100,000 social media influencers, community-based information, and new management dashboards that monitor and measure the effectiveness of social influencer programs. Gartner predicts global social media revenue will reach $16.9 billion this year, a 43.1 percent increase from 2011. Advertising is expected to contribute the bulk of that revenue, at a total of $8.8 billion.
Social Media and Content Marketing are two of the hottest topics in our industry today. Below are 4 crossover tools that will help you manage your campaigns in both realms. 4 Social Media & Content Marketing Tools
Hot Links: Best China Podcasts, Banned Drivers and Where the Rich Live | Agenda - Beijing's premier Business MagazineThe Economic Oberserver ‘s China Buzz blog lists its picks for the “ Best Podcasts in China ,’ among them Baidu Marketing Director Kaiser Kuo and Danwei.com founder Jeremy Goldkorn ‘s Sinica podcast, NPR China Correspondent Louisa Lim’s ‘ China Reports ,’ and Michael McCune and Eric Olander’s ‘ China Talking Points .’ Hurun (spotted via Joel Backaler ‘s China Observer blog ) has released an infographic map illustrating the geographic distribution of China’s highest “net worth individuals” – Beijing, Shangai and the prosperous east coastline have the most rich residents (at over 100,000), with Sichuan, Shandong and Liaoning on their heels with 50,000-100,000 residents worth over RMB 6 million. China’s vast western provinces are ranked last with less than 10,000 millionaire residents. Who knows what evil lurks in your Android phone … a post on M.I.C.
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It’s easy to start going down the road of doing social media PR but then get off course. Here are 18 ways your social media PR is failing and some explanations of how to do a course correction: 1: Connect With Reporters - Social media PR is highly effective when the laws of social media are applied. This means you have to follow key reporters in order to build effective relationships with them. You can’t engage with people who aren’t in your network. 2: Openly Pitch Reporters - Once you’ve started following those reporters, it’s important to focus on building the relationship.
General Motors Co. ( GM ) ousted Joel Ewanick, the high-profile marketing chief brought in to change the automaker’s image, after company officials questioned the propriety of a deal he negotiated to sponsor the Manchester United soccer team, people familiar with the matter said. GM agreed to pay more than 25 million pounds ($39 million) per year for seven years to put its Chevrolet brand on the team’s jerseys, according to the people, who asked not to be identified because the matter is private. That’s 25 percent more than current sponsor Aon Corp. ( AON ) pays. Terms weren’t disclosed in company statements.