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14 Tools to Legally Spy On Your Competition. Have you ever wished you were Bond? James Bond? Here are 007+007 = fourteen ways to spy on your competitors’ web sites, without breaking any FISA laws. 1. Statbrain – Using several sources, Statbrain’s algorithm computes the number of visitors to a website based on offsite factors like backlinks, Alexa Rank etc. Statbrain does not have access to log files or any hit-counter information. Use this as a rough relative benchmark of your traffic to theirs. First run your website and compare the results given by StatBrain to your actual results to get a sense of its accuracy in your category. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Your mission, should you decide to accept it: Try some (or all) of the above techniques and report back on your intriguing espionage! Shhhhh… care to share your spying secrets? Market research Market research business studies and business english.

Market research involves collecting, recording and making sense of all the available information which will help a business unit to understand its market. Market research sets out to answer the following questions: Who makes up the target audience? What do they want? When do they need it? Where does it sell best? How can it be taken to them? Why do they want/need it? Market research helps firms to plan ahead rather than to guess ahead In business, demand is always changing and therefore it is essential to know how things are changing. Methods used in marketing research Data gathering involves collecting as much market information as possible about the market, usually before any further steps are taken. Desk research This method involves the search for secondary data, whether published or unpublished. Field research Involves the search for primary information. Sampling/sample surveys Is the most common way to gather field data. Questionnaires Postal questionnaires Telephone interviews.

Market Research Case Studies. Blogs - Latest Content. Food Trucks Motor Into the Mainstream. Food trucks are hot. They represent local, fresh, fusion, authentic and hip all in one convenient dining experience. Research indicates that food trucks are not just a fad, but a viable market segment with significant competitive advantages relative to quick serve, fast food and take-out food vendors.

Jumping onto the foodwagon, Intuit today released “Food Trucks Motor Into the Mainstream,” the latest Intuit 2020 Research Report that assesses trends and impacts of the rapidly growing food truck industry in the U.S. Emergent Research, Intuit’s partner on this research project, forecasts the food truck industry to continue its rapid growth. By 2017 food trucks will generate about $2.7 billion in revenue.

This is a fourfold increase from the 2012 food truck revenue estimate of $650 million provided by the National Restaurant Association. Research for this study took place from May-August 2012. The Customer Experience Food Trucks as a Business Read the entire report here. Client Success Case Studies. Infographic: The CEO Gut. Digital Research, Inc. » Market Research: Ten Trends for 2010. How Critical Thinkers Lose Their Faith in God. Why are some people more religious than others?

Answers to this question often focus on the role of culture or upbringing. While these influences are important, new research suggests that whether we believe may also have to do with how much we rely on intuition versus analytical thinking. In 2011 Amitai Shenhav, David Rand and Joshua Greene of Harvard University published a paper showing that people who have a tendency to rely on their intuition are more likely to believe in God.

They also showed that encouraging people to think intuitively increased people’s belief in God. Gervais and Norenzayan’s research is based on the idea that we possess two different ways of thinking that are distinct yet related. For example, they had participants view images of artwork that are associated with reflective thinking (Rodin’s The Thinker) or more neutral images (Discobulus of Myron). Why and how might analytic thinking reduce religious belief? Wat is marktonderzoek? Als gevolg van een veranderde focus naar het verbeteren van productie- en distributie structuur en het verhogen van de arbeidsproductiviteit, ontstond er massaproductie. Gevolg daarvan was dat er een grotere hoeveelheid producten kon worden geproduceerd, dat het goedkope producten waren vanwege de efficiënte productieprocessen en dat het producten waren die op alle kenmerken eenvormig waren, omdat er één productieproces was per product.

Naarmate producenten te maken kregen met situaties waar er een groot aanbodoverschot en een stagnerende vraag ontstond, was er behoefte aan wetenschappelijke informatie over de markt, om het aanbod beter te kunnen aanpassen. De productie vormde hierbij niet het probleem, maar de verkoop van de producten. Vanaf dat moment is marktonderzoek essentieel geworden voor het functioneren van bedrijven. Alles over Marktonderzoek regelt het voor u! Marktonderzoek is een wetenschappelijk onderzoek naar de factoren die vraag en aanbod bepalen op een bepaalde markt. Diff. trad vs dig. market. Internet MR for Bussiness. Digital MR: specialist job? Social media monitoring, custom panels, branded online communities, online focus groups, co-creation, crowd sourcing, web usability… These are just some of the new research techniques and applications that have recently evolved alongside the social media revolution. But while we have witnessed the growth of specialist digital advertising and marketing services agencies, there are relatively few specialist digital market research agencies.

These agencies tend to be very niche rather than offering a comprehensive approach to web-based research. Why is this the case and how does it make a difference to you, the end user? Social media research (SMR) covers many areas as hinted above. At its broadest you could define SMR as any research that utilises social media as a measurement tool; and research that measures the use of social media. A blurring of the boundaries The same could be said for the new kid on the block, social media monitoring. The story behind the headlines. Segmentation Research. You’re new in your job. Or the competitive landscape has changed. Whatever the reason, you need to understand which customers to target for purposes of product development, marketing, and customer experience design.

So you call one of the big firms that specialize in segmentation and brand tracking. They tell you identifying and following your target audience requires a study that requires 12 weeks and costs a couple hundred thousand dollars or more. Once you recover your composure, you ask: ‘Why does it have to be so complicated?’ Sound familiar? Segmentation is a vitally important tool for any business; no business can afford to move ahead without a clear idea of its likely customer, their needs and their brand alternatives. What is Segmentation Research?

One of our earliest experiences with segmentation research, was a study of the cat food market for HJ Heinz. What Should be Measured? A few years ago, we helped a major retailer define a ‘heavy online shopper’ . • Brand tracking. Positioning research. It’s unrealistic to plan your positioning strategy in a vacuum. Remember, you’re positioning against competitors who also have positioned their offerings – with the help of their customers and prospects. The idea is to find an unfilled position that is relevant and compelling to your target market. Those people actually position you – but you can only help them through consistent messaging and performance. So to find the positioning of competitors “owning” the attribute customers find important should be the first step in a positioning program, and that really involves two steps: 1) identifying attributes customers crave, and 2) determining how your competitors (and you) are positioned against those attributes.

Identifying attributes customers crave My handy desktop dictionary defines attribute as, “an inherent characteristic”. So first, identify those attributes your marketplace perceives to be most important. Determining competitive positions Who “owns” what attribute? Hypothetical case. Market Segmentation Research. Market segmentation is a process by which market researchers identify key attributes about customers and potential consumers that can be used to create distinct target market groups. Advertising and Sales without a market segmentation base is like scattering breadcrumbs to a product -- most of the effort is simply lost in the context. How Can Small Businesses Make Use of Big Data for Market Research? Three things are needed for small business market researchers to use big data well. Building market research knowledge into new software design, more powerful and advanced software for market research use, and increased client-side interest in market research.

Market researchers analyze consumer data sets using the same skills that big data analysts use. What do market researchers need to be able to use big data effectively? Customer Experience DynamicsLearn about ways to define, measure, and analyze characteristics of the customer experience. What is Market Segmentation? McGuire's Motivations. Categories[edit] McGuire first divided the motivation into two main categories using two criteria: Is the mode of motivation cognitive or affective? Is the motive focused on preservation of the status quo or on growth? Then for each division in each category he stated there is two more basic elements. Is this behavior actively initiated or in response to the environment? Does this behavior help the individual achieve a new internal or a new external relationship to the environment?

Divisions of Categories[edit] Cognitive Preservation Motives a. References[edit] Hawkins, D, Mothersbaugh, D, & Best, R (2007). Psy Class Notes: Motivation and Emotion. (!) Note: We have a full section dedicated to Motivation. View it here. Motivation and Emotion - In this section, we will examine motives, motivation, and some related theoretical perspectives. Then, we'll look at Emotions, some of the components or elements to emotions, and some theoretical perspectives.

Motivation Some "Why" questions: Why do you go to class each day? Each of these questions has an answer...there is some motive for engaging in those behaviors. This motivating mechanism can be called many things--a habit, a belief, a desire, an instinct, a need, an interest, a compulsion, or a drive--but no matter what its label, it is this motivation that prompts us to take action.

Some Introductory Psychology books define the field of motivation as the study of goal-directed behavior. I. A) Instinct Theories Many of the different theories of motivation are similar, except for the amount of emphasis they place on either biology or environment. C) Problems with this perspective Levels: A. Motives And Drives In Psychology. In psychology, a motive is generally defined as a state of physiological or psychological arousal which influences how we behave.

For example, a physiological arousal, such as hunger or thirst, motivates us to eat or get something to drink. A psychological arousal, such as the need for love and companionship, motivates us to seek the company of others and interact with them. Both physiological and psychological arousal can occur together in combination. For example, the desire for sex and the desire for love. A motive is classified as an “intervening variable” because it is said to reside within a person and “intervene” between a stimulus and a response. As such, an intervening variable cannot be directly observed, and therefore, must be indirectly observed by studying behavior. For example, if you see someone buying food in a shop, you may come to the conclusion that they are hungry and so they must be driven by physiological arousal. Biological Factors Homeostasis Hormones Curiosity Activity. Market Research. Do Your Market Research. To run a successful business, you need to learn about your customers, your competitors and your industry.

Market research is the process of analyzing data to help you understand which products and services are in demand, and how to be competitive. Market research can also provide valuable insight to help you: Reduce business risks Spot current and upcoming problems in your industry Identify sales opportunities How to Conduct Market Research Before you start your business, understand the basics of market research by following these steps: Identify Official Government Sources of Market and Industry Data The government offers a wealth of data and information about businesses, industries and economic conditions that can aid in conducting market research.

Identify Additional Sources of Analysis Trade groups, business magazines, academic institutions and other third parties gather and analyze research data about business trends. Understand the International Marketplace. How Data Can be Collected and Sampled [TimeWeb] Contents: Data collection: Often the problem that you are investigating is such that there is no original data available. In this case, you would have to use collection techniques such as interviews or questionnaires to extract the data from a group of respondents. This is known as collecting primary data. At other times, though, you may be able to use data that has already been collected. It may be useful to you in its original form, or you may have to change its format to fit your needs. Access to this kind of secondary data is increasingly becoming available in electronic form. With data that is available in electronic form, you have the opportunity to download the raw material directly into an Excel (or other spreadsheet or statistical package) workbook.

[Top] Sampling Methods: Imagine that you are studying political attitudes in the UK and want to know how the electorate is feeling about the political parties at one point in the year, say for instance in the Autumn. Degrees of Freedom Explanation [TimeWeb] Sampling and Statistics When the population standard deviation ( ) is unknown and the sample size is less than 30 (n < 30), the distribution of the test statistic can not be guaranteed to be normal. In fact, the test statistic can be said to conform to what is called a t distribution. The t distribution is similar to the standard normal distribution in that it is symmetrically distributed around a mean value.

But where the t distribution varies from the standard normal, is that its standard deviation is determined by what is known as the number of degrees of freedom. Degrees of freedom are calculated from the size of the sample. When you have a very large sample drawn from your data set, the difference between t values and Z values is miniscule. To show this, have a look at the explanation of the normal distribution curve to confirm that 95% of all Z values lie between 1.96 and -1.96.

There is an illustration of Significance Tests in the 'Crunching' section of TimeWeb. Back to Illustration. Worked Examples of Sample Means and Degrees of Freedom [TimeWeb]