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Quora Topics Ontology - July 31, 2011. Ant's Eye View > The 90-9-1 Principle. Close Sean founded Ant’s Eye View's Austin practice, where he launched special practices, developed business and oversaw project delivery. He has worked extensively in marketing operations, brand management, customer service, product development, strategy, process design and measurement projects. Before Ant's Eye View, Sean worked with Dell and pioneered a Social Media Model to improve global brand health, customer service models, and Dell's overall culture. The Model has been cited by books, periodicals and university research for its innovation. Sean led strategy and execution of channel mix (online, phone, retail), pricing/promotion, and marketing communications. He achieved record revenue and profitability during Dell’s race to #1 market share. Sean established the Company’s Listening 360 practice for Ant's Eye View clients -- a research tool and subscription service.

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