background preloader

MTD

Facebook Twitter

Volkswagen: The scandal explained. Image copyright Getty Images What is Volkswagen accused of?

Volkswagen: The scandal explained

It's been dubbed the "diesel dupe". In September, the Environmental Protection Agency (EPA) found that many VW cars being sold in America had a "defeat device" - or software - in diesel engines that could detect when they were being tested, changing the performance accordingly to improve results. The German car giant has since admitted cheating emissions tests in the US.

VW has had a major push to sell diesel cars in the US, backed by a huge marketing campaign trumpeting its cars' low emissions. The company has also been accused by the EPA of modifying software on the 3 litre diesel engines fitted to some Porsche and Audi as well as VW models. In November, VW said it had found "irregularities" in tests to measure carbon dioxide emissions levels that could affect about 800,000 cars in Europe - including petrol vehicles.

This 'defeat device' sounds like a sophisticated piece of kit. The result? Image copyright Reuters. User-generated media. Electronic media research. Media and attention, cognition, a... preview & related info. E-tribalized marketing?: the strategic implications of virtual communities of consumption. Robert V KozinetsAuthor Vitae J.L.

E-tribalized marketing?: the strategic implications of virtual communities of consumption

Kellogg Graduate School of Management, Northwestern University, Illinois, USA Available online 14 May 1999 Choose an option to locate/access this article: Check if you have access through your login credentials or your institution Check access Get rights and content On the Internet, electronic tribes structured around consumer interests have been growing rapidly. Copyright © 1999 Elsevier Science Ltd. Word of mouth communication within online communities: Conceptualizing the online social network - Brown - 2007 - Journal of Interactive Marketing.

Maclaran.pdf. 10. Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity. Volume 63, Issues 9–10, September–October 2010, Pages 1033–1040 Advances in Internet Consumer Behavior& Marketing Strategy Edited By Michel Laroche a Department of Management and Marketing, Hong Kong Polytechnic University, Li Ka Shing Tower, Hung Hom, Hong Kongb Department of Marketing, City University of Hong Kong, Tat Chee Avenue, Kowloon, Hong Kong Received 1 May 2008, Revised 1 July 2008, Accepted 1 August 2008, Available online 27 August 2009 Choose an option to locate/access this article: Check if you have access through your login credentials or your institution Check access doi:10.1016/j.jbusres.2008.08.009 Get rights and content Abstract Virtual communities (VCs) represent popular social environments in which people interact by exchanging resources such as information, ideas, and advice about their common interests.

Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity

Keywords Virtual community; Reciprocity; Resource exchange theory; Interactivity; Structural route; Experiential route Copyright © 2009 Elsevier Inc. From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers’ purchase intention. Volume 9, Issue 4, July–August 2010, Pages 346–360 Special Section: Social Networks and Web 2.0 Edited By Julie Smith-David, Bin Wang and J.

From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers’ purchase intention

Christopher Westland a School of Management, Huazhong University of Science and Technology, Wuhan 430074, Chinab College of Business Administration, University of Texas–Pan American, Edinburg, TX 78539, USA Received 10 April 2008, Revised 9 May 2009, Accepted 13 July 2009, Available online 17 July 2009 Choose an option to locate/access this article: Check if you have access through your login credentials or your institution.

The Way Brands Work: Consumers' understanding of the creation and usage of brands. Holt, D. (1998) Does Cultural Capital Structure American Consumption?

The Way Brands Work: Consumers' understanding of the creation and usage of brands

Journal of Consumer Research, Vol. 25: 1-25 Holt, D. (2002) Why Do Brands Cause Trouble? Internet www.adbusters.org www.acnejeans.com www.cheapmonday.com www.filippa-k.com www.hamsterpaj.se www.hm.com www.nudiejeans.com www.susning.nu www.tigerofsweden.com www.wesc.com www.wikipedia.org (Less) 1-s2.0-S1567422309000404-main. 1-s2.0-S1567422309000404-main. Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity. Volume 63, Issues 9–10, September–October 2010, Pages 1033–1040 Advances in Internet Consumer Behavior& Marketing Strategy Edited By Michel Laroche a Department of Management and Marketing, Hong Kong Polytechnic University, Li Ka Shing Tower, Hung Hom, Hong Kongb Department of Marketing, City University of Hong Kong, Tat Chee Avenue, Kowloon, Hong Kong Received 1 May 2008, Revised 1 July 2008, Accepted 1 August 2008, Available online 27 August 2009 Choose an option to locate/access this article: Check if you have access through your login credentials or your institution.

Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity

10. 10.