Ten years ago, Stanford professor Robert I. Sutton wrote a book on how to manage for maximum creativity called Weird Ideas That Work. After studying some of the most innovative people and companies, Sutton concluded that what is right for routine work is consistently wrong for creative work. The best way to manage for creativity, he discovered, is to simply take every tried-and-true management trope and do the opposite. Armed with this epiphany, he laid out his “Weird Rules of Creativity.” In the decade since, many of Sutton’s “Weird Rules” have become, if not standard practice, characteristic of typically innovative companies. Use "Weird Rules" To Boost Your Creativity
Do you let the facts get in the way of a good story? What do you do with people who disagree with you... do you call them names in order to shut them down? Are you open to multiple points of view or you demand compliance and uniformity? [Bonus: Are you willing to walk away from a project or customer or employee who has values that don't match yours?] Is it okay if someone else gets the credit? Seven questions for leaders
Digital marketing budgets are expected to increase steadily during the next few years, according to Datran Media's Annual Marketing & Media Survey, which reaches out to more than 5,000 marketing executives from Fortune 500 brands, top publishers, and leading advertising and media agencies. This is good news for those of you hoping to break into the digital marketing industry. Whether you're passionate about search, affiliate, social media, or another area of marketing, there are a few things you can do to prove your worthiness to prospective employers. 10 Tips for Aspiring Digital Marketers
10 Tips For Aspiring Community Managers As the world of dominant brands becomes more fragmented, established companies and startups are hiring community managers to cultivate an engaged community in a digital world where customers' experiences with the product is amplified through social media, whether good or bad. And it's not just the experience that users value; the relationships and connections they are able to make with companies and fellow consumers are just as important. As a result, engaging users online and off has become evermore important for both companies big and small. That's because social media has revolutionized the idea of word-of-mouth marketing, providing not only an opportunity for companies to expand their brands but also creating the risk of a customer service nightmare. Community managers, who come in all shapes and sizes depending on the company and its mission, are often the online face of their companies, and more increasingly, offline as well.
So you want to be a business development professional? The job title has certainly become a coveted one of late, especially in the tech sector where the business guys and gals are the ones forging newsworthy partnerships. The question is, do you know what the job entails? HOW TO: Land a Business Development Job
It's easy to slap the digital prefix on to any job title and assume the rules are more or less the same. But digital PR means living online and basically trying to stay ahead of the Internet. There are a lot of tasks to juggle and it requires a special type of person. Digital PR requires social grace and the ability to think on your feet. HOW TO: Land a Career in Digital PR