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Ten years ago, Stanford professor Robert I. Sutton wrote a book on how to manage for maximum creativity called Weird Ideas That Work .
Do you let the facts get in the way of a good story?
Digital marketing budgets are expected to increase steadily during the next few years, according to Datran Media's Annual Marketing & Media Survey , which reaches out to more than 5,000 marketing executives from Fortune 500 brands, top publishers, and leading advertising and media agencies. This is good news for those of you hoping to break into the digital marketing industry. Whether you're passionate about search, affiliate, social media, or another area of marketing, there are a few things you can do to prove your worthiness to prospective employers.
As the world of dominant brands becomes more fragmented, established companies and startups are hiring community managers to cultivate an engaged community in a digital world where customers' experiences with the product is amplified through social media , whether good or bad . And it's not just the experience that users value; the relationships and connections they are able to make with companies and fellow consumers are just as important.
So you want to be a business development professional? The job title has certainly become a coveted one of late, especially in the tech sector where the business guys and gals are the ones forging newsworthy partnerships. The question is, do you know what the job entails?
It's easy to slap the digital prefix on to any job title and assume the rules are more or less the same.