Use "Weird Rules" To Boost Your Creativity. Ten years ago, Stanford professor Robert I. Sutton wrote a book on how to manage for maximum creativity called Weird Ideas That Work. After studying some of the most innovative people and companies, Sutton concluded that what is right for routine work is consistently wrong for creative work. The best way to manage for creativity, he discovered, is to simply take every tried-and-true management trope and do the opposite. Armed with this epiphany, he laid out his “Weird Rules of Creativity.” In the decade since, many of Sutton’s “Weird Rules” have become, if not standard practice, characteristic of typically innovative companies. For example, Google’s well-known 20% time (in which engineers spend 20 percent of their company time on their own creative work) is a bastardized version of Sutton’s suggestion to “Encourage people to ignore and defy their bosses and peers.”
Google gives its staff time and space free from the critical gaze of “evaluative others” to create something. 1. 2. 3. 4. Seven questions for leaders. 10 Tips for Aspiring Digital Marketers. Digital marketing budgets are expected to increase steadily during the next few years, according to Datran Media's Annual Marketing & Media Survey, which reaches out to more than 5,000 marketing executives from Fortune 500 brands, top publishers, and leading advertising and media agencies.
This is good news for those of you hoping to break into the digital marketing industry. Whether you're passionate about search, affiliate, social media, or another area of marketing, there are a few things you can do to prove your worthiness to prospective employers. We asked five industry insiders about their top tips for aspiring digital marketers. Find their suggestions below and add your own in the comments. 1.
A degree in marketing or communications can take you a distance, but most employers are looking for candidates with marketing experience, whether that's from a previous job, internship or side project. 2. 3. Rick Bakas, director of social media marketing at St. 4. 5. 6. 7. 8. 9. 10. 10 Tips For Aspiring Community Managers. As the world of dominant brands becomes more fragmented, established companies and startups are hiring community managers to cultivate an engaged community in a digital world where customers' experiences with the product is amplified through social media, whether good or bad. And it's not just the experience that users value; the relationships and connections they are able to make with companies and fellow consumers are just as important.
As a result, engaging users online and off has become evermore important for both companies big and small. That's because social media has revolutionized the idea of word-of-mouth marketing, providing not only an opportunity for companies to expand their brands but also creating the risk of a customer service nightmare. Community managers, who come in all shapes and sizes depending on the company and its mission, are often the online face of their companies, and more increasingly, offline as well. 1. 2. 3. 4. Sundar also got help from blogging. 5. 6. HOW TO: Land a Business Development Job. So you want to be a business development professional?
The job title has certainly become a coveted one of late, especially in the tech sector where the business guys and gals are the ones forging newsworthy partnerships. The question is, do you know what the job entails? Even then, do you know how and where to start on this newfound career path? Or better yet, do you have the qualities that make for success in these always-on positions? Mashable interviewed six experts in the field at various stages in their careers to get their tips on what it takes to become a business development professional at technology companies and startups.
Biz Dev Pros Here is some background information on these six seasoned business development professionals. Charles Hudson: Newly turned entrepreneur Charles Hudson was the vice president of business development at Serious Business, a top social game developer acquired by Zynga in February. Education and Internships What undergraduate school should I attend? HOW TO: Land a Career in Digital PR.
It's easy to slap the digital prefix on to any job title and assume the rules are more or less the same. But digital PR means living online and basically trying to stay ahead of the Internet. There are a lot of tasks to juggle and it requires a special type of person. Digital PR requires social grace and the ability to think on your feet. You need to be able to develop brands, promote them across dozens of channels, and reach out to hundreds of reporters and bloggers.
We spoke to some of the most innovative leaders in the industry and asked them for a few tips on how aspiring digital PR pros can land a job and break into the biz. Education and Internships PR may seem glamorous, but there is a lot of hard work, strategy and education that goes along with becoming a top player in the PR world.
Likewise, Dave Levy, a senior account executive at Edelman Digital, advises PR hopefuls to take writing classes, and anything that focuses on digital. Read Up, Meet Up and Tweet Up Be Creative.