How Does UltraViolet Help Operators? September 12, 2011 At this point, almost everyone understands that UltraViolet will create "digital lockers" to allow consumers to store their video content in the cloud and then access it on different devices. But what does UltraViolet mean for operators? According to Jodi Wadhwa, vice president/Marketing for Arxan Technologies, operators need UltraViolet to help them implement their multi-screen strategies.
She says such operators as Cox, Comcast and Liberty Global are participating in Digital Entertainment Content Ecosystem (DECE) meetings because they have to converge their traditional conditional-access systems (CAS) with digital rights management (DRM) systems. (Editor’s note: UltraViolet is the consumer brand name for the DECE consortium.) "In terms of CAS, they are deployed primarily with service providers," explains Wadhwa. The intent of DECE is to create an interoperable standard on which studios feel comfortable allowing their content to play on any device at any time. Unveils New Technology for UK Digital Media Providers to Make Content from the Cloud. Sep 8, 2011 Amsterdam, NL and Los Angeles, CA – Neustar Media is making two announcements today with respect to the availability of its Neustar Media Cloud Service, a digital media platform that facilitates compatibility across digital media services, platforms and devices, giving consumers the ability to enjoy their digital media and content in innovative, easy-to-use and rewarding ways.
Continuing the progress made in the United States earlier this year, and to coincide with the International Broadcast Convention (IBC), Neustar is pleased to announce that it has completed the candidate release of the UltraViolet Digital Rights Locker and Coordinator technology as part of the UltraViolet ecosystem release specifically for United Kingdom implementers. “Just as UltraViolet solved issues with today’s fragmented marketplace for digital content, Civolution’s Content Identification technology provides consumers with more choice and freedom for new, premium content business models. Can Apple become the Ultraviolet killer? Ultraviolet DRM technology offers the promise of enabling consumers to buy media in various digital and physical formats and consume it on a wide variety of devices.
Despite the phenomenal long lists of backers, the absence of Apple might be fatal – at least according to a new report from Strategy Analytics. The consortium backing the technology is formidable, spanning major global players from the content (such as Warner Bros, Fox), device manufacturing (including Samsung, Sony) and distribution (with the likes of BSkyB, Comcast) industries. However the absence of Apple and, to a lesser extent Disney, may lead to consumer adoption rates falling below expectations. While seamless device portability for high quality content has become the hallmark of successful digital media strategies, Ultraviolet, a competing digital content and device ecosystem to iTunes, must address a range of challenges if it is to drive meaningful consumer adoption.
Will DECE's Ultraviolet initiative get any traction. DECE UltraViolet: Does DECE UltraViolet reek of traditional studio & network behemoths making a backroom lurch to shrink/control the open market promise of the Internet by creation of a platform for the real issue of secure/consistent transmission & stand. How does the revenue sharing of the UltraViolet standard/consortium work. UltraViolet Moves To Licensing Stage - 2011-07-15 15:13:33. Los Angeles - The Digital Entertainment Content Ecosystem (DECE) this week launched a licensing program for its UltraViolet multi-device content usage system for purchased movie and TV programs. The group recently completed "the third leg of the stool" on the back end of the technology to enable content, technology and service providers to license the system and clear the way for the first UltraViolet-enabled devices and titles to hit the market this fall.
UltraViolet licensees will be able to market content, services and products with the UltraViolet name and logo; implement technical specifications; and utilize a centralized digital rights locker system where consumers' can manage their UltraViolet content. Still to be worked out, however, are revenue-sharing terms between studios, content services and distributors that will enable customers to access UltraViolet movies they've purchased from a variety of digital devices. Abstract Web: Deals illuminate UltraViolet bow - Entertainment News, Technology News. UltraViolet is getting one step closer to launch. The Digital Entertainment Content Ecosystem, a consortium of companies that is building the digital locker, has started offering licenses to content owners, retailers and digital distribution services to be part of the product’s launch this fall. The move comes after DECE’s 70 members agreed upon technical specifications, in January, that will power the product.
UltraViolet will enable consumers to store digital versions of movies and TV shows they purchase, and access them at any time using any hardware supported by the product. The difficulty in its development over the past two years has been getting all of DECE’s members to approve a set of specs that will support a universal digital file format, e-commerce process and the antipiracy concerns of every company involved. Studios and retailers, in particular, are hoping one agreed upon format will encourage consumers to spend more on entertainment and help replace disappearing DVD revenue. Rovi Readying Disc-to-Digital Service in the U.S. and Europe. 31 Aug, 2012By: Erik Gruenwedel, Chris Tribbey Separate partnerships with Samsung, Warner Bros. and European retailers would enable consumers to use their DVDs to unlock a digital copy in a cloud-based virtual locker Rovi Corp. is eying the launch of a proprietary digital copy platform that would enable consumers with a connected Samsung television or Blu-ray Disc player to repurpose their DVD movies through a digital file located in the UltraViolet cloud-based platform.
First announced last January at CES in Las Vegas, the media technology company is working with Warner Bros. and Samsung to bow the service through its Rovi Entertainment Store platform in the coming months, according to Paul Stathacopoulos, SVP of strategy at Santa Clara, Calif. -based Rovi. He declined to discuss a more definitive time frame. Consumers would be able to purchase the files in either standard- or high-definition for about $1.99 or $4.99, respectively, — without leaving the couch.
Amazon’s Big Hollywood Announcement: All About UltraViolet? Amazon is holding a press event in Los Angeles on Thursday, in which it’s likely to announce new versions of its Kindle tablets. You know, now that the Kindle Fire is all sold out. There have even been some leaks about what that product will look like, and the fact that it could be ad-supported. But the location of the press event in Santa Monica could also mean that Amazon will be making a big announcement around new video content that’s available through those new products.
As Seth Porges astutely points out at Forbes, when a big tech company does an announcement in Los Angeles, that usually means there’s some sort of Hollywood studio connection. That isn’t always the case — check out Microsoft’s L.A. announcement of the Surface tablet for proof — but usually if a company like Amazon is gonna make a trip to Southern California for a product release, you can probably expect some studio execs in the room. But what if Amazon took that a step further? There are no guarantees, of course.