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Behind the scenes of the Greek yogurt war. If Greek yogurt is a staple in your diet, you may be interested in what Marion Nestle is calling the yogurt wars on her Food Politics blog.

Behind the scenes of the Greek yogurt war

If you're both fascinated by and fed up with food marketing like I am, you may be interested in the drama going on between yogurt companies. Chobani, a brand of yogurt that I've never tried (I prefer Siggi's Icelandic skyr-style yogurt), has gone negative about other yogurt brands — specifically Dannon and Yoplait — in its latest marketing campaign for its 100-calorie yogurt. Chobani's marketing campaign In television commercials and print ads, Chobani is implying that Dannon's and Yoplait's versions of 100-calorie Greek yogurt contain ingredients that are associated with chemicals they may, or may not, really be associated wtih. Take a look. What's stated in the above commercial is that Dannon's Light & Fit 100-calorie Greek yogurt contains sucralose, and that sucralose has chlorine in it.

Michael J. Chobani's yogurts also use "natural flavors. " Any first-hand experience of how scientific institutions actually operate drives home an excruciating realization: Science progresses more slowly by orders of magnitude than it could or should.

Our species could have science at the speed of thought—science at the speed of inference. But too often we run into Planck's demographic limit on the speed of science—funeral by funeral, with each tock of advancement clocked to the half-century tick of gatekeepers' professional lifespans. In contrast, the natural clock rate of science at the speed of thought is the flash rate at which individual minds, voluntarily woven into mutually invigorating communities by intense curiosity, can draw and share sequences of strong inferences from data. Indeed, Planck was a giddy optimist, because scientists—like other humans—form coalitional group identities where adherence to group-celebrating beliefs (e.g., we have it basically right) are strongly moralized. Who will live to be over 100? By Avi Roy On March 5, we wish a very happy 116th birthday to Misao Okawa who was born in Japan in 1898, making her the world’s oldest person.

Who will live to be over 100?

When she was young, Einstein hadn’t yet grasped the mysteries of a relative universe. Cars were becoming affordable and were thought as the savior of horse-polluted cities. The telephone was the next big thing in communication. More than a hundred years later, we oft cite Einstein’s famous equation of relativity without understanding it. The media obsesses over the inevitable “secret” that centenarians (and super-centenarians, like Okawa, who live past 110) reveal as the reason for their exceptionally long life. But centenarians are not the key to unlocking the mysteries of health and longevity – on the contrary, they epitomize our fears of growing old. Misao Okawa, world’s oldest woman, is 116 on March 5.

Centenarians and Tithonus’ curse Centenarians are the living embodiment of Tithonus’ curse. Mortality law and the lifestyle delusion Avi Roy. The Oso Washington Mudslide. Why DO We Choose to Live in Harm's Way? By David Ropeik More than 20 people are dead and at least 90 are missing and presumed dead after a huge hillside of mud and clay and rock collapsed and slid down into their little village of Oso in western Washington.

The Oso Washington Mudslide. Why DO We Choose to Live in Harm's Way?

As the search goes on, more a matter of recovering the dead than rescuing anyone who might still be alive, questions are being asked; about emergency preparedness or warning systems or insurance coverage. But no one is asking perhaps the most important question of all. What were those people doing living in such imminent danger in the first place? There can be no clearer example of people ignoring clear evidence that practically screamed “Living here puts you in constant mortal danger!!!!” Geologists who have studied it call the hill Hazel Landslide and Steelhead Haven Landslide. All sorts of human engineering had been applied to reduce the risk, lulling some into a false sense of safety. Bill Nye confronts creationism. Do Scientists Pray? Einstein Answers a Little Girl’s Question about Science vs. Religion. Varieties of Scientific Experience: Carl Sagan on Science and God. By Maria Popova “If we ever reach the point where we think we thoroughly understand who we are and where we came from, we will have failed.”

Varieties of Scientific Experience: Carl Sagan on Science and God

I was recently on NPR’s Science Friday to discuss my favorite science books of the year and a listener called in, asking for a recommendation for a good book on science and religion — an excellent question, given the long history of this polarization, which occupied great minds from Galileo to Einstein to Ada Lovelace to Isaac Asimov, and many more. The best book on the subject, by far, is The Varieties of Scientific Experience: A Personal View of the Search for God (public library) — a remarkable posthumous collection of essays by Carl Sagan, based on the prestigious Gifford Lectures on Natural Theology he delivered at the university of Glasgow in 1985, following in the footsteps of such celebrated philosophers as James Frazer, Arthur Eddington, Werner Heisenberg, Niels Bohr, Alfred North Whitehead, Albert Schweitzer, and Hannah Arendt.