Vidéo commentée et interactive. Video Production Tools. Video Production Resources. How Newspapers Can Make Real Money In The Video Business | Rosenblum TV. The sweet solution to the Newspapers’ problem… Yesterday, we reported that newspapers are now making a big move into the world of video. Good for them. Not that they haven’t been there before. But there is potential.. if…. If they have the courage to go ‘all the way’ and seize the future instead of recreating a past that is already dying. The future is in non-linear, on demand and online TV.
Soon, the large plasma monitor in your living room is going to have broadcast, cable and the web – and you won’t be able to tell, nor will you care, what you are watching. This is the ‘space’ of the future – although many early adapters are there already. Who is going to own this space? It’s virgin territory – for those with the courage  to make the ‘big leap’ and seize it first. And what is the ‘big leap’? Newspapers have all that they need to move into and own this territory – or at least a good part of it. And were is the money in cable (TV, online -call it what you want)… well… Consumers Want Online Video Ads No More Than 15 Seconds Long. Want to capture customer attention with online video ads? They'd better not be more than 15 seconds long, a new poll suggests. According to a survey by Poll Position, about 54% of Americans think 15 seconds is the acceptable time to view an online video ad before seeing free content, from YouTube clips to streaming TV episodes.
The poll — conducted among 1,179 registered voters via a telephone survey — found that patience is low when it comes to sitting through a lengthy commercial before gaining access to the content they want to watch. Only 12% of consumers believe 30 seconds is an appropriate length. Meanwhile, 4% of respondents said a 45-second ad is acceptable and 3% said the same thing about a minute-long ad. About 27% expressed no opinion on the matter. The news comes on the heels of a study released last week by eMarkerter that revealed marketers are expected to spend more on online advertising than ads for print magazines and newspapers for the first time in U.S. history. 7 Ways to Make Money from Your Content Online. Publications 2012: The Year Of The Video View Standard 12/13. How do you define a video view? The answer varies depending on who you ask. Is it once the video starts playing? Does it need to buffer? Does a certain amount of the video need to be played before a view is counted?
There is currently no transparency in the measurement of a video view. Despite the rapid growth of the online video industry, right now you can’t accurately compare video views between two programs, even if they are on the same platform. Your 35 million views may not be any better than someone else's 500,000 views. Why we need a video view standard The industry needs to ensure that advertisers get what they pay for and that content creators get credit for their audiences. In addition, the current measurement for a video view has no duration component. All of this leads to a view metric that can be easily hijacked by black-hat behavior from unscrupulous publishers, creators and video distributors. The kind of standard we need So here’s what the industry should do. Video News Agency Links Videos with the Media. Although the Internet has changed the way that we consume and enjoy TV shows, it hasn’t done quite so much for the way they’re put together.
Shifting hefty, broadcast-quality video files around online can prove impractical, so there are still a lot of tapes couriered around between production facilities, DVDs sent in the mail, and other seemingly outdated practices taking place. Evidence of that changing comes in the form of Video News Agency, a service that has just come out of beta and aims to help transform the way the media gets hold of video for use in news broadcasts. Every day, businesses and PR companies produce promotional videos that end up doing not very much at all – they might go on a company’s own website, but SKV, the company behind Video News Agency believe that these videos could do so much more. The service costs uploaders £695 ($1079) for a year’s license, plus a sliding scale price for storage, starting at £295 ($458) for 2GB.
➤Video News Agency. 3 New Takes On Personalized Web Video. The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Each weekend, Mashable selects startups we think are building interesting, unique or niche products. This week we've focused on three personalized web video apps. Rawporter helps you get credit and compensation for valuable images you snap during newsworthy moments. iBroadcast.TV makes creating a personalized channel for YouTube videos easy. Rawporter: An App For Selling Social Media to News Organizations Quick Pitch: Rawporter helps you sell newsworthy mobile footage to news outlets. Genius Idea: Rewarding accidental news reporting with cash. Mashable's Take: Photos and videos of newsworthy events posted on social networks often end up making the rounds in mainstream media, but there is no standard system for how their creators should be compensated or credited.
Publications Premium Video Is Quality Video 10/28. Despite the rapid growth of online video consumption, advertiser demand for “premium” video inventory continues to outpace supply. Innovative brands and agencies are looking for new outlets where they can deploy their video budgets. To date, “premium” inventory has been defined predominantly as advertising placed before television programs online. While this surely constitutes a subset of premium inventory, another burgeoning outlet is that of social games, which replicate much of the safe and comfortable environment for consumers that television does, but can perform better. According to eMarketer, consumers now spend more time engaged with social games than with any other online activity except social networking itself.
The largest social gaming studios rival that of a Hollywood set. 10 common video storytelling mistakes (and how to avoid them) Five years after Youtube’s birth there’s probably not a newsroom in the land that isn’t trying to do video journalism in some way or another. I say ‘trying’ because, as you’ll probably have seen, the vast amount of online video produced just doesn’t cut it. It’s long, boring, technically poor – and amateurish. This is a big shame because online video – done well – has the power to be an art form, to touch people, to make them understand something, to make them care. As well as training journalists all over Europe in how to do video storytelling, and watching a helluva lot of video stories, I’ve also been teaching student journalists at Kingston University how to do video for more than two years. .01 you don’t prioritise sound I’m actually gonna stick this one at the top because it’s probably the most common mistake.
Audiences seem quite happy to tolerate poor quality pictures – they don’t mind mobile phone footage for example; but they will not tolerate crappy sound. It’s that simple. YouTube Makes the Case That It Helps Build Brands. In a bid to lure TV ad dollars, YouTube is making the case to brands that online video is the best way to reach customers. It is part of the YouTube’s evolution from a free-for-all Web site for goofball videos to, it hopes, a destination for professionally produced videos and the advertisers that want to appear near them.
“We would love YouTube to be a much larger part of brands’ advertising budget and mix in the next year and the future than it is today,” said Lucas Watson, YouTube’s vice president of online video global sales. YouTube has been trying for two years to transform itself into a bigger revenue producer for Google by attracting advertisers with professionally produced videos and new kinds of ads. It now says it has 800 million unique viewers worldwide a month. But YouTube, now six years old, is still in the early stages of making money. YouTube’s latest step in that direction is the hiring of Mr. By hiring Mr. Mr. Yahoo revamps video channel with Hulu and 8 new shows — Online Video News. The AP extends breaking news video service onto Web. The Associated Press (AP) has announced that APTN Direct, its breaking news video service, is to be extended beyond the confines of Satellite broadcasting and onto the Web.
AP has teamed up with global streaming company Streamworks for the new service. APTN Direct supplies breaking news content to hundreds of broadcasters worldwide, and it was the first news agency to launch a live coverage service when, in 2003, it covered the Iraq invasion in real time. With its new live video stream launching to AP customers today, digital publishers will now be able to access an online stream of the live video news service. The video service covers everything from elections and summits, to natural disasters and protests, and it will be made available through customizable desktop, browser and mobile interfaces, with video feeds delivered in multiple bitrates and distributed across a number of providers. Sandy MacIntyre, vice president and director of video news for AP, said: Vimeo launches a new music store to create easy movie soundtracks. 21 September '11, 04:56pm Follow Creating a music soundtrack for a film or advert is a tricky business.
No matter the budget, it’s often the very last finalized component due to the tangle of music licensing rights. And for independent filmmakers on zero budget, it can mean having to probe MySpace for free tracks from bands begging for exposure. Today, Vimeo announced the official launch of its Music Store, providing Vimeo users with access to more than 45,000 tracks, browsable by various genres, tempos and moods. Free Creative Commons Licenses$1.99 per track for personal, non-commercial web-use$98 per track for commercial, professional web-use Audiosocket, a music licensing and technology company is throwing in its 33,000 songs from 1,900 emerging bands to Vimeo’s catalog while Free Music Archive (FMA) is offering up 11,000 Creative Commons-licensed songs through its API. Brad McCarty points out that Vimeo’s Music Store isn’t a new concept. WeVideo - Collaborative Online Video Editor in the Cloud.