Food-Rules-Trix.jpg (JPEG Image, 2448 × 3264 pixels) - Scaled (22%) Sweet Spot: How Sugary-Cereal Makers Target Kids. Update Appended: Oct. 23, 2009 Before food politics became a Wikipedia entry and the title of a book, before anyone cared about trans fat or realized we were in the midst of a pediatric-obesity epidemic, Lucky Charms were simply magically delicious.
Now the cereal, along with other childhood favorites like Corn Pops and Cocoa Pebbles, is being labeled a public-health menace by Yale's Rudd Center for Food Policy and Obesity. CerealsChildren_Pediatrics_1.11.pdf (application/pdf Object) How Marketers Target Kids. 14 Bizarre Kids Cereal Boxes. Children’s cereal is big business.
When your customer base thinks artificially colored and sugared cardboard is a gourmet meal, the stuff really should sell itself. Unfortunately, between you and the hyperactive brats there stands parents holding the purse strings and suggesting oatmeal or fruit instead.