How to build targeted social media audience for your niche from the scratch? | Social Media Marketing. Social media is one channel – complete with its own benefits and risks – to connect with others towards an end goal. Its presence merely starts that conversation. I always use it in this way and with a very specific goal in mind that will guide my decisions and activities – including content types/volumes/frequency – from that point on.
Then, it’s the management/maintenance of that site long term – content, “audience acquisition”, whatever you want to call it, – that will make the difference in who visits, signs up, stays, participates. It depends on: Who you are – your people/products/services; who/where your audience is; why they’d care what you have to say; what planning/content do you have on your Social Media page vs. what value it offers to your audiences; do you have a deliberate focus, plan and resources to support its longer-term facilitation. Etc. Start with Blogging! Blogging if done right is very powerful. Don’t try to SELL Hard – HELP People! Network with Peers & Influencers: 6 tips for Facebook Messenger: Talking Tech.
LOS ANGELES — If you've been on social media lately, you've seen the latest grumbling about Facebook: Many in the 1.3 billion Facebook community are upset they can no longer receive their Facebook messages on a mobile phone without first downloading the separate Facebook Messenger app. I've seen people tell friends not to message them any more because they didn't want that second app. Still, that hasn't stopped millions of folks from downloading it. It's the No. 1 app download on the iTunes and Android charts, though so many disgruntled users have vented it's brought the app down to earth with an average 1-star rating. Calm down everybody. Facebook says by making Messenger a separate app, it can improve the messaging experience by having more room to work within an app dedicated to nothing but communication, instead of having to share space with a growing app that's mostly about a News Feed, sharing photos and online comments. 1. 2. 3. 4. 5. 6.
Twitter Releases Organic Tweet Analytics: This Week in Social Media. Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Introduces Organic Tweet Analytics: “For the first time, advertisers will be able to see how many times users have viewed and engaged with organic tweets, so that they can more effectively optimize their content strategy.” “The Tweet Activity dashboard is now available to all advertisers, Twitter card publishers and verified users around the world.” Facebook Rolls Out New Way to Manage Facebook Ads on Mobile: “Advertisers have a new way to manage their Facebook ads on the go with Ads Manager on mobile devices.” “Once these features are rolled out to your account, you’ll be able to access Ads Manager on mobile from the Ads Manager bookmark in your Facebook app.”
Google+ Lifts Restrictions on Profile Name: “There are no more restrictions on what name you can use.” “Overcast is free with limits.” Welcome to Forbes. Blogger Outreach: How to Build Relationships With Bloggers. Do you want to attract more attention to your business? Are you wondering how you can build relationships with the influencers in your market? To learn why it’s important to reach out to bloggers, I interview Scott Monty for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Scott Monty, the former head of social media for Ford Motor Company. Scott shares how to build relationships with bloggers to raise your visibility. You’ll discover the types of influencers you need to reach out to and how to engage them in a positive and productive way.
Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed Blogger Outreach. 10 Facebook Contests that Captured 10,000 Emails. Growing up, Faith’s willpower was constantly tested by an overbearing family. She always had more responsibilities than she could handle. Faith, now 35, used this willpower she developed during her childhood to venture out and start her own business.
Faced with no starting capital, not a lot of time, and limited energy, Faith eagerly looked for ways to market her new business in a quick and easy way. Creating a website would cost her about $900, too expensive. Instead, she turned to creating a Facebook page because it was free and would allow her new business to have a home. When Faith was in college, she interned at a marketing department where she learned the power of email marketing. She knew if she could collect 100 emails, she could create value for those 100 people and eventually sell products. The big question was how to use her Facebook page to efficiently capture emails. Faith used a unique contest layout that generated a 50% conversion rate (918/1938) with no ad spend. 1. 2. 3. 4. Twitter Cards for Blogs: How to Set Them Up. Have you heard of Twitter cards? Are you wondering how you can use them for your business? To learn about how Twitter cards can be beneficial to your blog, this episode of the Social Media Marketing podcast goes deep on the subject.
More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode you’ll discover the different types of Twitter cards available, how to set them up and what to tweak in order to have more customization. Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen Now Podcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. Here are some of the things you’ll discover in this show: Twitter Cards for Blogs What is a Twitter card? A tweet with an image. 1. 2. How to Stop Facebook From Using Your Browsing History. Facebook. Nnect Via HootSuite London 2014 Keynote | Social Dojo. The Founder Nat Schooler is a dual citizen of The USA and The United Kingdom. This enables his team to remain at the cutting edge of new technology platforms ensuring their clients get the best results from their digital marketing assets. Recently he became a HootSuite Ambassador for the UK and EMEA and has been studying with Mari Smith (Social Media Leader, Facebook Marketing Expert.)
He personally specialises in strategic social marketing, speaking and training. Social Dojo combines decades of experience within brand architecture, advertising and project management. Our Creative Designer Christina D’oro Hooley Passionate about all things, Christina is a creative with a renaissance mind and a BA(Hons) in Graphic Communication. She is not mediaeval in approach though. She is hopelessly in love with the country side, wellies and dog walks. Bienvenue sur Facebook. 6 Research-Backed Ways to Get More Followers on Twitter and Facebook. 4.3K Flares Filament.io 4.3K Flares × Follower count is often considered one of the vainest of vanity metrics.
I can relate. I’ve had my fair share of ego tied to that golden number on Twitter, Facebook, Google+, and LinkedIn—pointing out my follower growth to a friend one day and archiving emails just as fast as I could when growth doesn’t come. Still, despite the vanity, there is value in follower count. While it seems like a smug number to chase, followers have a proportional impact on how far and wide your message spreads and the volume of how you convert.
I think the best bit of advice on followers I’ve read is from our co-founder Leo: Quality is key. Follower count is one of the metrics we keep a close eye on with our social media reports and audits. I went looking for data—and I think I found a few good answers. 10 tried-and-true bits of advice on follower growth Here are the Big 10: There’s lots of really good advice here on what works and what doesn’t in terms of adding followers. Twitter Launches An Interactive Guide To Help Small Businesses Reach Their Goals. This week, Twitter launched an interactive guide designed to help small businesses make better use of its social network. The guide is tailored towards beginners and experienced users alike, covering everything from how to create an account to how to drive sales and measure results. The guide is built to let users choose their own path based on their level of experience.
Upon opening the guide, you’re greeted with this screen: Here’s how each of the above sections break down: SEO for Idiots: The 10 Basics of Blogging Search Engine Optimization. Last Update June 23rd, 2015 Recently Kelci asked me over on my Facebook Page about SEO for idiots. I decided to do a full post on it (isn’t she lucky?) Because it is such a cool and expansive topic. So what exactly was her question? Here it is: Found your blog the other day and have learned MUCH more than the previous 100 blogs I had found combined. So here you go Kelci, here are the 10 basics of blogging search engine optimization. Oh, and this isn’t really for idiots. A crude illustration of how SEO works Let me start by giving you a crude example of how Google SEO works. Google has developed automatic algorithms that rank your site. SEO is the art of making sure those spiders are happy with that they find.
The 10 basics of blogging SEO As always guys and gals, if you have any other tips please leave me a comment and add to the fun. 1. The first thing that beginners need to know is that you need your own domain and hosting. Why is that? 2. 3. Not all backlinks are created equal though. 4. The Ultimate Starter Guide to Marketing Your Business on Instagram. Before the first iPhone dropped almost seven years ago, you probably wouldn’t have guessed that today, people would use smartphones for photography more than they use cameras. And if someone told you back then that people would use this advanced technology to take pictures that look like they’re old and faded – well, you probably would have thought they were crazy. But you’ve gotta hand it to Instagram! Earlier this year, everyone’s favorite photo app hit the landmark of more than 200 million active monthly users – for perspective, Myspace peaked at about 76 million – and they’re not all using it for photographing desserts and snapping selfies, either.
(Even I can’t resist showing off my inner shutterbug!) Instagram is becoming a serious player in the social media marketing world, but for the uninitiated, the whole thing can seem a little…well, a little silly. How Instagram Works Even if you’ve never used it, most people have at least HEARD of Instagram. Get it? Keep It Personal The trick? How to Enhance Social Engagement for Your Website. Do you want more social engagement on your website? Would you like visitors to tell their friends about you?
In this article I’ll show you six ways to integrate social visibility into your website. #1: Start with Social Share Buttons The easier your site is to share, the more likely your visitors are to share it. Whether you want shares for a blog, an ecommerce product or a conversion landing page (such as an ebook download or a contest), code in prominent sharing options. Social share buttons come in all shapes and sizes. There are many options for social share buttons on your website. Tips for adding social share buttons: Use arrows and calls to action to draw attention to your sharing ask.Test the optimal number of share buttons for your website—too many buttons can actually decrease your shares.Try adding free social share buttons such as those from AddThis, ShareThis, AddToAny or Markerly. #2: Build From the Blog Up If you have a business website, you likely have a blog.
Your Turn inShare456. #HashtagEtiquette: 8 People Who Are Doing It Wrong. How To Create Unique Content! 5 Reasons Why Your Social Media Strategy is Falling Flat | Yabsta Digital. Social media has been discussed at YaBlog as a great way to promote businesses, engage with audiences and provide value. However, if you’ve been following the tricks of the trade with little to no success you might be wondering why it isn’t working. Succeeding on networks like Facebook, Twitter, LinkedIn, Pinterest and others requires proper resources and the energy and time to devote to them.
Quite simply, sometimes life gets in the way. Read on to discover 5 reasons why your strategy might be falling flat and ideas for getting back on track. Inconsistency Consistency is key when it comes to social media. If you’ve fallen into a rut of posting at off-times, forgetting to schedule content in advance and cycling between periods of high activity and falling off the face of the Twitter-planet, you’re going to appear unreliable and undedicated.
Cookie-Cutter Content Standing out on social media requires innovation. Too Much Horn Tooting Too Little Personality Lack of Conversation. How to Use Behavioral Triggers to Spur Social Media Actions. Did you know using facts and figures instead of images can lower interaction? Do you appeal to your audience’s emotions to drive sales? Our brains are hardwired to base decisions on emotion and familiarity. In this article I’ll show you four ways you can use behavorial triggers to get more out of your social media marketing. Visual and Emotional Content Inspire Action As a marketer, your job is to drive behavior in others–whether it be a click, like or purchase. It can be a challenge to know how to inspire those actions, but a little background on how people process and react to their surroundings can help you do just that. I’m going to tell you about the basics of our “brain biology,” and then give you examples of how you can use it to your advantage.
Hubspot appeals to our attraction to ‘new’ things. Don’t worry! In order to understand why any of this matters, it’s important to first understand (at least at a very high level) a bit more about the brain. . #1: Set the Tone with Facial Cues. Social Media Improvers! by Ned Potter on Prezi. Link Love: How Bloggers Rub Noses on the Social Web | she means business. On Valentine’s Day, It’s nice to recognize all the relationships that foster love and positive energy in our lives. For many, those relationships exist online through the content we write, read, and share, which is why I’m excited to talk about link love! I often use a link to share content from blogs that I admire.
This simple action is guaranteed to make another blogger’s day, and can sometimes lead to a nice exchange of ideas. Some of the nicest online relationships I have built, started this way. So what better day of the year than Valentines Day, to celebrate and encourage “link love”?. Since there is a certain etiquette involved, here’s a short review of what you need to know: Linking provides a quick and easy way for you to reference someone else’s thoughts on a given subject, and build on them — making for interesting online conversations.Occasionally, you may decide to copy and paste an excerpt as well as a link.
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