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Stratégique. Brand Marketing. Mission - Vision - Valeurs. BMW: faire du plaisir sa marque de fabrique. Après Darty voici la 7ième vidéo des recettes marketing d’1min30, nous allons évoquer aujourd’hui le succès de BMW, avec Baudoin Denis, Directeur Marketing de BMW Group France.

BMW: faire du plaisir sa marque de fabrique

La recette du succès de BMW Chiffres clés: Fondé en 1915Plus petit des grands constructeurs automobileConstructeurs qui déposent le plus de brevetPlus forte rentabilité du secteurPremière marque automobile en valeur (Interbrand) BMW est avant tout un motoriste. Constructeur d’avions, puis de motos, et enfin de voitures, BMW a toujours innové pour réaliser des moteurs performants et efficients. L’interview de Baudoin Denis, Directeur Marketing de BMW Group France Et vous que pensez-vous de BMW? Posté par Gabriel Dabi-Schwebel Fondateur d'1min30 Entrepreneur spécialisé dans le marketing interactif, les technologies digitales et les services numériques depuis 1996, Gabriel a accompagné le lancement de nombreuses révolutions : 3G, VoD, Triple Play, TV Mobile, Apps Smartphone, Smart Grid, etc.

Persona Wants to Protect Your Online Reputation. Facebook meltdowns and celebrity Twitter feuds are entertaining from the outside, but they're much less amusing when your own career is at stake. A new reputation-management tool called Persona wants to prevent your next social media gaffe. The service monitors your Twitter, Facebook and Google+ accounts and sends you an email or SMS alert when it identifies potentially offensive material. "You've got all these people who are now empowered with technology and networks that didn't exist several years ago," Persona founder Lee Sherman tells Mashable. "[For] many people, common sense flies out the window when they're having fun. " "[For] many people, common sense flies out the window when they're having fun.

" The service scans for questionable posts and interactions by keyword, keeping an eye out for profanity, adult content and references to violence or drug and alcohol use. Persona's dashboard, displaying flagged posts. Here's a sample of what Persona flagged on my account: Twitter Lets Brands Infiltrate TV Conversations Without Buying TV Ads. Marketing 101: The Importance of Conversion. In our new Metrics That Matter series, Mashable is speaking with digital marketers about the metrics they pay attention to and why.

Marketing 101: The Importance of Conversion

While it's always a good thing to have consumers tweet nice things about you and "like" your Facebook posts, marketers are in the business of selling, and they need to influence consumer behavior. The goal is first, to let people know about a product and second, convince them to buy it. But to do so, they need a solid grasp on the best ways to convert consumers. Monitoring KPIs and analytics are obviously helpful for assessing performance and efficacy, but they're much more than that. "They are early indicators of where resources should be allocated, either to improve problems, or increase growth or revenue," says Hugo Smoter, director of marketing for ecommerce site Spreadshirt.

One of the most crucial metrics marketers monitor is that of conversions. The Basics Let's focus on the purchasing conversions for now. Be Wary of Focusing on Just Conversion Rate.